content changes everything
DESCRIPTION
In this presentation we discuss what content offers you, and your customers. The benefits, and how to maximize link building opportunities.TRANSCRIPT
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Content Changes Everything
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The Past.
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The Old Way. Back When.
The way we take in media has changed.
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The Old Way. Back When.
Making a purchasing decision and taking on new information was easier, with
fewer sources.
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The Old Way. Back When.
Then the world started changing and new technology appeared.
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The Old Way. Back When.
Creating more ways for people to engage with
others.
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And then…
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Techno-Growth
…the Internet happened!
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Techno-Growth
Giving people access to an ever expanding world of information.
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Techno-Growth
And how do people access this information? From everywhere!
Desktops. Laptops. Tablets. Smartphones. And more…
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Now what?
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Shaken, not stirred.
Now we have lots of different media…
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Shaken, not stirred.
But, the trick is knowing what to concentrate on!
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Shaken, not stirred.
Think Customers!
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Get seen and heard online.
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Where are you heading?
If your customers use ‘the internet’, it’s certain that they will also use one of these
Search Engines to access information.
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Where are you heading?
Google has a ‘search’ share of 65%.
55% ahead of its nearest rivals.
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Where are you heading?
As Google has the bigger share of searches,
it makes sense understand what Google loves.
In other words…
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Who uses the web?
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Please, please me.
In short, the Mob run the internet (technically they are called the ‘Linkerati’) and, to be
successful, you need to please them.
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Please, please me.
The Linkerati in numbers:
• 66% of int. users are social networking site users
• 55% share photos
• 37% contribute rankings and ratings
• 33% create content tags
• 30% share personal creations
• 26% post comments on sites and blogs
• 15% have personal website
• 15% are content remixers
• 14% are bloggers
• 13% use Twitter
• 6% location services
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Please, please me.
Producing relevant content is therefore
essential.
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What does content give you and your customers?
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Why should you invest?
Content provides you with a multi-channel solution. Creating various marketing
opportunities and business wins.
Content
Higher Conversion Rates
More Referring Traffic
Bigger Fanbase & Community
More Direct & Bookmarking Traffic Stronger Social
Following
Higher Organic Search Rankings
More Brand Visability
More Long Tail SEO
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Why should you invest?
That’s not all. There are even more benefits…
Lower Acquisition Value & Higher Customer Return
Builds links with other websites
Builds brand loyalty & trust
Provides insights in to your audience
Content isn’t just now, but it’s the future
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Where to start…
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Preparation is everything.
Don’t jump in and just start creating. Do your research!
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Preparation is everything.
Don’t just limit yourself to your subject. Think
about what other topics your customers
would like to see.
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Preparation is everything.
Consistency is essential. Your brand and content must work together.
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Preparation is everything.
Interesting and relevant content is worth sharing.
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Making it easy.
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Tips to succeed.
Expose your great content everywhere.
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Tips to succeed.
Make it easy to link to and share.
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Tips to succeed.
Dedicate your content type.
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Tips to succeed.
Web visualization. People love pictures, especially when they are interactive.
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Tips to succeed.
Working towards the future, now. Stand out in the SERPs.
Schema
Video
Rel Author
News
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Tips to succeed.
Write about and mention your peers, and the Linkerati. Endorse them and their work.
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Tips to succeed.
There is no ‘quick-win’ anymore.
Do things the right way and you’ll see the
results.
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Strategies that last no matter what.