Content Payments Down to Single-Digit Cent Amounts

The widening base of internet users – especially in the mobile area – sets publishers and other content owners increasingly under pressure to complement their existing offers and revenue streams by other sources.

The direct pricing of traditional offers like articles The direct pricing of traditional offers like articles among other reasons failed to become a success for high fix prices per transaction of available micropayment systems.

Datamatics’ Content Billing Solution offers a Datamatics’ Content Billing Solution offers a revolutionary new cost-effective approach for micropayments down to single-digit cent amounts while at the same time allowing the content owner the full control over customer relationship utilizing a white label approach.

The ChallengeIn times of widespread internet usage – especially In times of widespread internet usage – especially in the mobile area - classical paper distribution channels of publishers and other content owners are becoming less important.

The current revenue models mostly based on paper adverts and classified ads need adaptation to the new requirements.

The obvious approach of direct pricing of articles The obvious approach of direct pricing of articles and other content for internet usage failed to get widely accepted for high transactional setup costs of existing micropayment systems: the resulting relatively high costs for the consumption of a single article restrains customers from widespread acceptance.

Additionally, existing micropayment systems Additionally, existing micropayment systems along with the distribution and payment by mobile apps suffer from blocking direct customer relationship.

As a result the current situation forces most content owners to give away their content for free.

The SolutionThe SolutionDatamatics' Content Billing Service offers a revoDatamatics' Content Billing Service offers a revo-lutionary approach for publishers to receive revenues for their content they are entitled to. The easy-to-integrate service reduces possible content payments down to single-digit cent amounts. Based on our many years of experience in telecommunications the settlement of content partners is integral part of the solution.partners is integral part of the solution.

Detailed ViewAt the heart of the offered Datamatics service, At the heart of the offered Datamatics service, customers can buy online articles and other midget priced goods down to the single-digit cent range. According to current studies customers are willing to pay small amounts for usage of content and information as long as it is easy to accomplish and secure. Chances are that acceptable prices may overcome the current consumer reticence in may overcome the current consumer reticence in that area.

The service easily integrates into existing web-sites or other content applications. Users can either be pre-installed from existing databases (e.g. print subscribers) or they self-register online. The single-click solution generates so called "billable events" for each micro-sale. Frequency of invoicing for these events is configurable. The invoices are either handed over to the existing accounts receivables infrastructure of the content provider or can be settled utilizing an external payment provider.

Through the approach as a white label solution the contractual relationship to the customer completely resides with the content owner. completely resides with the content owner. As opposed to other micropayment systems and the distribution via apps the Datamatics solution allows full knowledge over the customer and its usage behaviour.

In telecommunications complicated In telecommunications complicated content relationships with 3rd party content owners are an every-day reality. Datamatics’ many years of experience in this area have been included in the solution to support out-of-the-box settlement with content partners and other pre-content partners and other pre-product vendors.