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Content and Delivery Challenges of Pay-TV in Romania
Levente Málnay B.CEO, AMCNI Central Europe 2 March 2016
TV in the living room
Content Packaging & Aggregation
Content Creation Content Distribution
(User) Interface End User
TV Everywhere
Major studios
Independent producers
Broadcast networks
Cable networks
User Generated Content Multiscreen & multi-device
One screen & one deviceMNOs Passive viewers
Active users
linear one direction time & channel based
non-linear interactive control & choice @ user
Getting out of the boxImpact of convergence
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WHAT CUSTOMER WANTS…
1. More choiceAnytime, anywhere, any screen
How to optimize?
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Exclusive premier contentLinear & Non-linear distribution
Linear broadcasting
Extended rights
Non-linear distribution TV Everywhereusage related rights device related rights
q S-VoDq T-VoD
q catch-upq stacking
catch-up stackingS-VoD T-VoD
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2. Variety of contentQuality over quantity
Jamie Oliver
Heston Blumenthal
GordonRamasay
NigellaLawson
Diverse program librarywith TVE & VoD rights
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WHAT REALLY COUNTS, WE HAVE IT ALL!NOT EVERYTHING COUNTS, BUT
Thank you for your attention!