content analysis uniqlock
DESCRIPTION
Copy Right : Kanokkan BunchabusabongE-Mail : [email protected]TRANSCRIPT
IndependentStudy Study Presentation
UNIQLOCKMusic.Dance.Clock
1Introduction
Map
3
12
Result & Discussion
Review of Literature
Digital Era
Online Ad.
Uniqlock
Research
Digital Consumer
Online AdvertisingResearch
Cyber Lions
Advertising
Uniqlock Year Zero
SOL Comments
Digital Era
Online Ad.
Uniqlock
Research
Campaign Obj.
Target
- Global Brand Awareness- Customer engagement
- Bloggers- Internet Users
- Sense of presenceResearchDistinctive points
- Sense of presence- Living breathing thing- Easy get interactive- Creative execution- The viral factor
Digital Era
Online Ad.
Uniqlock
Research 1 Analysis of Compatible
Global brand awareness
Customer engagement
Research
Objectives
1 Analysis of Compatible
2 Content analysis
Information
Presentation
Methodology
Digital Era
Online Ad.
Uniqlock
Research
Content analysis
Coding Sheet
Qualitative Research
Research
Objectives
(Theorical codes)
Methodology1. Basic Information2. Basic Elements3. Information4 . Presentation
1Introduction
Map
3
12 Review of
Literature
Result & Discussion
Theory
- New media
- Advertising- Online Ad.
- Content analysis
- Research Relevant
- Viral marketing
1 Analysis of Compatible
2 Content analysis
Global brand awareness
Customer engagement
- New media- Advertising- Online Ad.- Viral marketing
- New media- Advertising- Online Ad.- Viral marketing
2 Content analysis
Information
Presentation
Theory
- New media- Online Ad.
- New media- Advertising- Online Ad.
1 History
Map
3
12 Objective
Result & Discussion
Decrease distance barrier
1. Analysis of Compatible1.1 Global brand awareness
Basic Elements Information Presentation
1. Analysis of Compatible1.1 Global brand awareness
Segmentation Search Engine BrowserHomepage
Attractive Time Zone GoogleInternetExplorerAttractive
Quick Download
Time Zone
Operation System
Social Network
Yahoo
MSN
AltaVista
Explorer
Mozilla Firefox
Google Chrome
Safari
Basic Elements Information Presentation
1. Analysis of Compatible1.1 Global brand awareness
Branch StatisticProducts
Top of Mind Awareness
Image / Mixed Mode
Buying
Faithfulness
Information Presentation
1. Analysis of Compatible1.1 Global brand awareness
Basic Elements
Colors
Concept
Typeface
Branded Entertainment
Remind
Integration
1. Analysis of Compatible1.2 Customer Engagement
Passion
Confidence
Integrity
Pride
Passion
Type
2. Content Analysis2.1 Information
Qualification
Advertainment Purchase ConvenienceProducts
BrandedEntertainment
E-CommerceLink to web
(USA, Fr, Chi, HK)
Catalogue& Price
2. Content Analysis2.1 Information
- Correct- Update
Type Qualification
- Update- Sources- Personality- Details
2. Content Analysis2.2 Presentation
• Style
• Colors
• Fonts
Entertainment
1,000 Colors
13 Sizes• Fonts
• Background
• Pictures• Data Grouping Convenience
13 Sizes
Clean
Thumb
Music . Dance . ClockThank You