content analysis is king

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Content Analysis is King Emma Persky //www.flickr.com/photos/98469445@N00/327471676/ #caik

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Page 1: Content Analysis is King

Content Analysis is KingEmma Persky

http://www.flickr.com/photos/98469445@N00/327471676/

#caik

Page 2: Content Analysis is King

The Web is Full of Interesting

Content and Datahttp://www.flickr.com/photos/bobloo17/188697388/

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Without Context Data is

Meaningless

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Simple Content

Analysis is Not Rocket

Science

http://www.flickr.com/photos/shanelin/4344198946/

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Trending Topics

http://www.flickr.com/photos/artcomments/382733164/

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RecommendedContent

http://www.flickr.com/photos/ginnerobot/2816217528/

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Ratingshttp://www.flickr.com/photos/59067924@N00/270075985/

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Shoe A

http://www.flickr.com/photos/lomoholga/3213476217/

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Shoe B

http://www.flickr.com/photos/philliecasablanca/3491078114/

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Hyperbolic Discounting

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selectsum (1 / (1 + [constant] * datediff(now, v.created_at)*v.vote / [vote_count]) as discounted_averagefrom votes v

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Play with Coefficient to Fit

Your Data

http://www.flickr.com/photos/juniorvelo/3227437674/

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Semantic Analysis

http://www.flickr.com/photos/nicmcphee/267333555/

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Yahoo Term ExtractorOpenCalais

TopiaTermExtractorKeaMaui

http://www.flickr.com/photos/bowbrick/142683793/

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Emma Persky is a vocal evangelist for the barcamp movement, an avid traveler and a vibrant storyteller. She is easily roped into insane adventures such as Whuffaoke, a karaoke road trip across the US, or a trip across the atlantic to party at SxSWi for 43 hours. You can't miss her with her bright red hair and distinctively British accent, so make sure to say hi. When Emma is not at home in London, England, engineering software for Gumtree or planning another barcamp, she can be found on an intrepid expedition, collecting stories for her blog, travellerwithatale.com.

TermExtractor Topia OpenCalais Emma Persky vocal evangelist barcamp movement avid traveler vibrant storyteller Whuffaokekaraoke road tripUStrippartySxSWi43 hourshoursEmmahomehome in LondonLondonEnglandengineering softwareGumtreebarcampintrepid expeditionstoriesblog

engineering software road trip british accent emma persky barcamp movement trip barcamp emma england expedition accent hair engineering planning london traveler persky storyteller blog party movement evangelist whuffaoke gumtree hours hi atlantic home travellerwithatale.com adventures british stories sxswi road software

Topic: Technology/Internet (95.1%)Social Tags: Technology_Internet Time Traveller Evangelist GumTree BarCampCities: LondonCountries: United KingdomPeople: Emma Persky Relations: a vocal evangelist for the barcamp movement

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Trend Analysis

http://www.flickr.com/photos/dahlstroms/3852790531/

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Bursty Data

http://www.flickr.com/photos/gsfc/4481770213/

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Buckets, Trees and Histograms

http://www.flickr.com/photos/jonevans/1032687817/

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Map/Reduce

http://www.flickr.com/photos/paulhammond/2872919132/

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Topic Detectionand Tracking

http://www.flickr.com/photos/mamboman/2396881866/

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Content Exploration

http://www.flickr.com/photos/gsfc/3549815271/

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Sentiment Analysis

http://www.flickr.com/photos/swamibu/2895535441/

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Pizza Based Content Analysis

http://www.flickr.com/photos/57231735@N00/597174047/

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Emma [email protected]

m@emmapersky

http://www.flickr.com/photos/98469445@N00/327471676/