Content Amplification Building Quick Visibility, Leads, & Links

Who Am I? •  Half Decent Marketer •  Co-Founder of Stryde •  Dad •  Husband

Who Is Stryde?

We are a content distribution & promotion company

We help businesses generate more: •  Targeted, Inbound Traffic •  Social Shares •  Links •  Conversions & Revenue

Status Quo

Two Problems

#1

#2

What’s The Solution?

Content Amplification

What Is Content Amplification?

Content amplification is a paid media tactic that allows marketers to get their content in front of targeted audiences on: •  media sites •  social media platforms •  other valuable outlets

•  Facebook Sponsored Posts •  Sponsored Tweets •  LinkedIn Sponsored Updates •  YouTube Video Promotion •  StumbleUpon Paid Discovery •  Reddit Ads •  +Post Ads (Hopefully someday soon!!!)

•  Sponsored Content o  Outbrain o  Zemanta o  Taboola o  Adblade

The Nitty Gritty

Four Rules of Content Amplification

Know Thy Audience

•  Who Do We Want/Need To Target? o  Decision Makers & Influencers

•  Basic Buyer Personas Aren’t Enough! o  Psychographic Information o  Where Do They Spend Time Online?

Know Thy Content

•  Asset Inventory o  Assets That Match Up To Audience

•  Owned Media o  Blog Content o  eBooks o  White Papers o  Videos

•  Earned Media o  News Coverage o  High Caliber Guest Posts

Know Thy Goals

•  MUST Optimize For A Goal!!! o  Build An Audience

§  Newsletter Signup §  RSS Feed Subscriptions §  eBook Download

§  Remarketing List §  Media Coverage §  Blogger Coverage

Optimize & Split Test

•  Headlines •  Images •  Copy

Split Test

Results

THANKS!