New Media and Audience

Empowerment

For: Against:

Argue that facilitated by technological developments, media power is increasingly shifting into the hands of the audience.

Argue that the idea of technology facilitated audience empowerment is a myth.

“AUDIENCE HAVE THE POWER”

1. Audience: mindless or in control?

2. Audience: Passive vs. Active

3. Social Media

Audience: mindless or in control?

Technological Developments

Audience: Passive vs. Active

http://www.youtube.com/watch?v=VpuC7HhCPWA

Social Media

http://www.youtube.com/watch?v=um2mvJ4fOQ0

Morgan: We have to tape this. [he gets a tape, but Bo grabs it and hugs it to her] Bo: My ballet recital! Morgan: Listen, Bo. This is very important. Everything people have written about in science books is going to change. The history of the world's future is on the TV right now. We need to record this so you can show *your* children this tape and say *you* were there. For your children, Bo.