contemporary approach to it
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Management InformationSystems - Class Note #1
Prof. Yuan-Shyi Peter ChiuFeb. 2012
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Chapter 1
Managing the Digital Firm 1.1 Why Information Systems 1.2 Contemporary Approaches to
Information System
1.3Toward the Digital Firm:The New Role of Information Systems in
Organizations
1.4 Learning to Use Information Systems:New Opportunities with Technology
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1.1 Why Information Systems
Four powerful worldwide changes have
altered the business environment
Emergence of the Global Economy
Transformation of Industrial Economies
Transformation of the Business Enterprise The Emerging Digital Firm
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Management & control in a global marketplace
Competition in world markets
Global work groups
Global delivery systems
Globalization
1.1 Why Information Systems
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Knowledge- and information-based economies New products and services
KnowledgeA central productive and strategic asset
Time-based competition
Shorter product life
Turbulent environment
Limited employee knowledge base
Transformation of Industrial Economies
1.1 Why Information Systems
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Fig 1-1: The growth of the information economy
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Digitally enabled relationships with customers,suppliers, and employees
Core business processes accomplished via
digital networks
Digital management of key corporate assets Rapid sensing and responding to environmental
changes
Emergence of the Digital Firm
1.1 Why Information Systems
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1.1 Why Information Systems
Emergence of the Global Economy
Transformation of Industrial Economies Transformation of the Business Enterprise
The Emerging Digital Firm
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10/4010Fig 1-3: Function of an information system
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Using information system effectively requires anunderstanding of the Organization , Management ,Information Technology
Fig 1-4
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Organization
People
Structure Operating procedures
Politics
Culture
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Major Organizational Functions
Sales & Marketing
Manufacturing Finance
Accounting
Human Resources
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Major Organizational Functions
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Management
set the organizational strategy
allocate the financial resources
allocate the human resources
coordinate the work
leadership
create new products or new services
re-create organization from time to time
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Technology
tools to managers
glue that holds the organization together Computer hardware
Computer software
Storage technology Telecommunications technology
Information technology Infrastructure
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1.2 Contemporary Approaches toInformation Systems
Technical approach Behavioral approach
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Fig 1-5: Contemporary approaches to information
system.
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Technical approach
Theories of computability
Methods of computation Methods of efficient data storage and
access
Models for decision making
Management practices
Computer science
Management science
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Technical approach
Mathematical techniques for optimizing
selected parameters of organizations,
such as transportation, inventory control,
etc.
Operations research
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Behavioral Approach
Sociology
Psychology
Economics
Development of systems
System affect individual, groups,
and organization.
How human decision makers perceive
and use formal information .
Impacts to firm and within markets
on control
cost structures
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Socio-Technical Systems
SOURCE: Liker, et al, 1987
Figure 1-6
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Optimize systems performance:
Technology and organization
Organizations mutually adjust to one another
until fit is satisfactory
Socio-Technical Systems
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1.3 Toward the Digital Firm:
The New Role of I.S. in Organizations
The widening scope of I.S.
The network revolution and the internet
New options for organizational design:The Digital Firm and the Collaborative Enterprise
The Digital Firm:E-commerce, E-business, and New Digital
Relationships2
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Fig 1-7: The interdependence between
organizations and information systems
1.3.1 The widening scope of I.S.
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Fig 1-8: The widening scope of information systems .
1.3.1 The widening scope of I.S.
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Information Systems
It affects the organization and its employees, and how
they can make business more competitive and
efficient . It has become essential for creatingcompetitive firms,
managingglobal corporations, and providinguseful
products and services to customers.
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What you can do on the internet?
Communicate & collaborate
Access information Participate in discussions
Supply information
Find entertainment
Exchange business transactions
1.3.2 The network revolution and the internet
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INTERNET
International network of networks that is a
collection of hundreds of thousands of private
and public networks.
World Wide Web (WWW)
A system with universally accepted standardsfor storing, retrieving, formatting, and
displaying information in a networked
environment.
1.3.2 The network revolution and the internet
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1.3.3 New Options for Organizational Design
The Digital Firm and the Collaborative Enterprise
Flattening Organizations and the Changing
Management Processes Separating Work from Location
Reorganizing Work Flows
Increasing Flexibility of Organizations
Redefining Organizational Boundaries
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32Figure 1-9
Flattening Organizations Information Systems
1.3.3 New Options for Organizational Design
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33Figure 1-10
Redesigned Work Flow For Insurance Underwriting
1.3.3 New Options for Organizational Design
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E-commerce, E-business, and New DigitalRelationships
Electronic market
A marketplace that is created by computer
and communication technologies that linkmany buyers and sellers .
1.3.4 The Digital Firm
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Electronic Commerce
The process of buying and selling goods and
services electronically involving transactions
using the internet, networks, and other digital
technologies.
Internet Links Buyers, Sellers
Lower Transaction Costs
Goods & Services Advertised, Bought, Exchanged
Worldwide
Business-to-Business Transactions Increasing
1.3.4 The Digital Firm
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Intranet An internal network based onInternetand
World Wide Webtechnology and standards.
Electronic Business
The use of the Internet and other digital
technology for organizational communicationand coordination and the management of the
firm.
1.3.4 The Digital Firm
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37Figure 1-11
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1.4 Learning to Use Information Systems:New Opportunities with Technology
Challenge of Information Systems:Key Management Issues
Strategic:competitive & effective
Globalization:multinational info
Info architecture:support goals Investment:value of information
Responsibility & control:ethics
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Figure 1-12
Information Architecture and Information Technology Infrastructure
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HOMEWORK Chap. 1#1 Describe four trends in the global business environment
that have made information systems so important.#2 What are the organization, management, and technology
dimensions of information systems?
#3 Name and describe major organizational functions.
#4 Distinguish major disciplines of the behavior and thetechnical approach to information systems.
#5 Describe briefly what information systems are.
#6 Describe some of the major changes that informationsystems are bringing to organizations.
#7 Define E-Commerce, E-Business, and Intranet.
#8 What are the key management challenges involved inbuilding, operating, and maintaining information systemstoday?
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