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    Management InformationSystems - Class Note #1

    Prof. Yuan-Shyi Peter ChiuFeb. 2012

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    Chapter 1

    Managing the Digital Firm 1.1 Why Information Systems 1.2 Contemporary Approaches to

    Information System

    1.3Toward the Digital Firm:The New Role of Information Systems in

    Organizations

    1.4 Learning to Use Information Systems:New Opportunities with Technology

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    1.1 Why Information Systems

    Four powerful worldwide changes have

    altered the business environment

    Emergence of the Global Economy

    Transformation of Industrial Economies

    Transformation of the Business Enterprise The Emerging Digital Firm

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    Management & control in a global marketplace

    Competition in world markets

    Global work groups

    Global delivery systems

    Globalization

    1.1 Why Information Systems

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    Knowledge- and information-based economies New products and services

    KnowledgeA central productive and strategic asset

    Time-based competition

    Shorter product life

    Turbulent environment

    Limited employee knowledge base

    Transformation of Industrial Economies

    1.1 Why Information Systems

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    Fig 1-1: The growth of the information economy

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    Digitally enabled relationships with customers,suppliers, and employees

    Core business processes accomplished via

    digital networks

    Digital management of key corporate assets Rapid sensing and responding to environmental

    changes

    Emergence of the Digital Firm

    1.1 Why Information Systems

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    1.1 Why Information Systems

    Emergence of the Global Economy

    Transformation of Industrial Economies Transformation of the Business Enterprise

    The Emerging Digital Firm

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    10/4010Fig 1-3: Function of an information system

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    Using information system effectively requires anunderstanding of the Organization , Management ,Information Technology

    Fig 1-4

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    Organization

    People

    Structure Operating procedures

    Politics

    Culture

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    Major Organizational Functions

    Sales & Marketing

    Manufacturing Finance

    Accounting

    Human Resources

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    Major Organizational Functions

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    Management

    set the organizational strategy

    allocate the financial resources

    allocate the human resources

    coordinate the work

    leadership

    create new products or new services

    re-create organization from time to time

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    Technology

    tools to managers

    glue that holds the organization together Computer hardware

    Computer software

    Storage technology Telecommunications technology

    Information technology Infrastructure

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    1.2 Contemporary Approaches toInformation Systems

    Technical approach Behavioral approach

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    Fig 1-5: Contemporary approaches to information

    system.

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    Technical approach

    Theories of computability

    Methods of computation Methods of efficient data storage and

    access

    Models for decision making

    Management practices

    Computer science

    Management science

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    Technical approach

    Mathematical techniques for optimizing

    selected parameters of organizations,

    such as transportation, inventory control,

    etc.

    Operations research

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    Behavioral Approach

    Sociology

    Psychology

    Economics

    Development of systems

    System affect individual, groups,

    and organization.

    How human decision makers perceive

    and use formal information .

    Impacts to firm and within markets

    on control

    cost structures

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    Socio-Technical Systems

    SOURCE: Liker, et al, 1987

    Figure 1-6

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    Optimize systems performance:

    Technology and organization

    Organizations mutually adjust to one another

    until fit is satisfactory

    Socio-Technical Systems

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    1.3 Toward the Digital Firm:

    The New Role of I.S. in Organizations

    The widening scope of I.S.

    The network revolution and the internet

    New options for organizational design:The Digital Firm and the Collaborative Enterprise

    The Digital Firm:E-commerce, E-business, and New Digital

    Relationships2

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    Fig 1-7: The interdependence between

    organizations and information systems

    1.3.1 The widening scope of I.S.

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    Fig 1-8: The widening scope of information systems .

    1.3.1 The widening scope of I.S.

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    Information Systems

    It affects the organization and its employees, and how

    they can make business more competitive and

    efficient . It has become essential for creatingcompetitive firms,

    managingglobal corporations, and providinguseful

    products and services to customers.

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    What you can do on the internet?

    Communicate & collaborate

    Access information Participate in discussions

    Supply information

    Find entertainment

    Exchange business transactions

    1.3.2 The network revolution and the internet

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    INTERNET

    International network of networks that is a

    collection of hundreds of thousands of private

    and public networks.

    World Wide Web (WWW)

    A system with universally accepted standardsfor storing, retrieving, formatting, and

    displaying information in a networked

    environment.

    1.3.2 The network revolution and the internet

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    1.3.3 New Options for Organizational Design

    The Digital Firm and the Collaborative Enterprise

    Flattening Organizations and the Changing

    Management Processes Separating Work from Location

    Reorganizing Work Flows

    Increasing Flexibility of Organizations

    Redefining Organizational Boundaries

    1

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    32Figure 1-9

    Flattening Organizations Information Systems

    1.3.3 New Options for Organizational Design

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    33Figure 1-10

    Redesigned Work Flow For Insurance Underwriting

    1.3.3 New Options for Organizational Design

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    E-commerce, E-business, and New DigitalRelationships

    Electronic market

    A marketplace that is created by computer

    and communication technologies that linkmany buyers and sellers .

    1.3.4 The Digital Firm

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    Electronic Commerce

    The process of buying and selling goods and

    services electronically involving transactions

    using the internet, networks, and other digital

    technologies.

    Internet Links Buyers, Sellers

    Lower Transaction Costs

    Goods & Services Advertised, Bought, Exchanged

    Worldwide

    Business-to-Business Transactions Increasing

    1.3.4 The Digital Firm

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    Intranet An internal network based onInternetand

    World Wide Webtechnology and standards.

    Electronic Business

    The use of the Internet and other digital

    technology for organizational communicationand coordination and the management of the

    firm.

    1.3.4 The Digital Firm

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    37Figure 1-11

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    1.4 Learning to Use Information Systems:New Opportunities with Technology

    Challenge of Information Systems:Key Management Issues

    Strategic:competitive & effective

    Globalization:multinational info

    Info architecture:support goals Investment:value of information

    Responsibility & control:ethics

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    Figure 1-12

    Information Architecture and Information Technology Infrastructure

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    HOMEWORK Chap. 1#1 Describe four trends in the global business environment

    that have made information systems so important.#2 What are the organization, management, and technology

    dimensions of information systems?

    #3 Name and describe major organizational functions.

    #4 Distinguish major disciplines of the behavior and thetechnical approach to information systems.

    #5 Describe briefly what information systems are.

    #6 Describe some of the major changes that informationsystems are bringing to organizations.

    #7 Define E-Commerce, E-Business, and Intranet.

    #8 What are the key management challenges involved inbuilding, operating, and maintaining information systemstoday?

    THE END