Contagious Content

To be Presented at this year’s Re:Think Summit

MARCH 23 – 26 2014MARRIOTT MARQUIS, NYC

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Contagious Content: The measurement and optimisation of content for “shareability”

Business Questions:

• What makes content go viral? • What should publishers do to maximize

the reach of their content via social media?

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Providing a framework to facilitate understanding of why content gets shared, we uncover the unique factors driving “virality” in the social world.

Presenters

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James BurkeAssociate DirectorKantar Media

Euan MacKaySenior Associate DirectorKantar Media

Want to know the Business Results and Takeaways from these studies? Find out at Re:Think 2014. It’s an opportunity you can’t miss.

March 23-26, 2014Marriott Marquis, New York City1535 Broadway (between 45th & 46th)

Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a conference. Discussion, real education, practical application of new skills, and more are on each day’s agenda.View Agenda: https://www.etouches.com/ehome/79807/program/

Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf

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You’re Invited To Join Us March 23rd – 26th

Developed by the Advertising Research Foundation for marketing professionals, we have created this

3-day learning journey with an all access pass to actionable intelligence like: 

Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire

your company, brand or customers.

Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives

from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed

by your peers for information you can really use.

From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R,

Research Firms, Google, Yahoo, AOL, and more

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