CONTACTSYour magazine

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2015

Lifestyle:the choice to be as you are

2 I CONTACTS

Foreword

A question of responsibility

Fashion

ANITA care lingerieSwimwear collection 2015New breast form

News

WEB-NEWS: www.anita.comStore locator – the easy way to find your local stockist

Lifestyle

“In the middle of difficulty lies opportunity”Chris Hubbard, USAThe choice to be as you areAn, Belgium

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CONTACTS01/15

Page 14 – Live life to the full following breast surgery

“CONTACTS – Your magazine“ is a magazine for women who have undergone breast surgeryand is distributed free of charge.

Imprint:

Published by: Anita Dr. Helbig GmbH, P.O. Box 1162, D -83094 Brannenburg · Head of Marketing Services: U. Goldhammer, Dr. C. Friemel · Chief editor: Susanne Ernst · Editorial author: Heide Welke, Ulrike Ascheberg-Klever · Art Direction: Sabrina Wieland Layout: André Pichler · Photos: Anita Dr. Helbig GmbH · Lithography: Kolb Digital e.K. · Printing: Kastner & Callwey Medien GmbHPublished: Six-monthly · Reproduction only permitted with the written consent of the publisher Anita Dr. Helbig GmbHAll rights reserved.

3

CONTACTS I 3

Foreword

Dear Reader,

ANITA was founded in 1886 by Ernst Max Helbig, and remains to this day in the hands of its founder‘s great-grandson, Georg Weber-Unger, who also manages the company.Our corporate philosophy is about:− ensuring the best possible working conditions for our staff and taking responsibility for job security− making as many of our products as possible in-house− designing products that offer outstanding comfort and wearability combined with optimal functionality− using carefully selected materials from certified suppliersANITA products have already won the Red Dot Award on two occasions, and our production plants were recently recognised by the GITI (Garment Industries Transparency Initiative) for the excellence of our working conditions.

We are united in our desire to ensure that the ANITA Group continues to make its contribution to society.

Yours,Georg Weber-Unger

A question of responsibilityGood working conditions are important to ANITA

4 I CONTACTS

Fashion

Look good all year roundwith Anitacare lingerie!

CONTACTS I 5

Fashion

Malia set, Bra 5780X Pockets both sides Size AA – D, D/EUR 70 -95, GB/US 32 -42Colour: Emerald = limited edition,PlatinumThong 1480 Size: D/EUR 36 - 44, GB 30 - 38, US 6 - 14Briefs 1481 Size: D/EUR 36 - 44, GB 30 - 38, US 6 - 14 Waist-high briefs 1482 Size: D/EUR 38 - 48, GB 32 - 42, US 8 - 18

Clara set, Bra 5759X Pockets both sides Size A – D, D/EUR 75 -115, GB/US 34 -50Size E – F, D/EUR 75 -100, GB/US 34 -44 Colours: Deep Taupe,Black, White, Skin Panty girdle 1760 Size: D/EUR 65 - 115, GB/US 30 - 50

Fashion

6 I CONTACTS

Fleur set, Bra 5754X, Size A – D, D/EUR 75 – 95, GB/US 34 – 42 Size E, D/EUR 75 – 90, GB/US 34 – 40Pockets both sidesColour: Black Briefs 1353.1 Size: D/EUR 34 – 46, GB 28 – 40, US 4 – 16

CONTACTS I 7

Fashion

Ella set, Bra 5723X, Size A – D, D/EUR 70 – 95, GB/US 32 – 42Pockets both sidesColours: Desert, White,Nine IronBriefs 1423 Size: D/EUR 36 - 44, GB 30 - 38, US 6 - 14Waist-high briefs 1424 Size: D/EUR 38 - 46, GB 32 - 40, US 8 - 16

Vienna set, Bra 5791X, Size A – C, D/EUR 75 – 100, GB/US 34 – 44Size D, D/EUR 75 – 95, GB/US 34 – 42Pockets both sidesColours: Black, ChampagneBriefs 1391 Size: D/EUR 36 - 44, GB 30 - 38, US 6 - 14Waist-high briefs 1392 Size: D/EUR 38 - 48, GB 32 - 42, US 8 - 18

Versailles set, Bra 5777X Pockets both sides Size A – E, D/EUR 75 - 95,GB/US 34 - 42 Colours: Black, Cream,Vintage Bue = limited editionWaist-high briefs 1589 Size: D/EUR 38 - 48, GB 32 - 42, US 8 - 18 in Vintage BlueSize: D/EUR 38 - 52, GB 32 - 46, US 8 - 22 in Black and Cream

8 I CONTACTS

Fashion

Mascara 6292.009, size B – D, D/EUR 38 – 48, GB 32 – 42, US 8 – 18

Introducing the Anita care swimwear collection

CONTACTS I 9

Fashion

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10 I CONTACTS

Fashion

The new Anita Fashion partial breast form 1056X2 proves yet again that wearing a prosthesis is no bar to an attractive appearance. Its decorative printed fabric back, designed to harmonise with all Anita Care bras, makes you look good and feel good. The new product not only recreates a symmetry with the natural breast but also has an attractive, linge-rie-like appearance. Further comfort advantages are a pleasant skin climate thanks to breathable microfibre and a sheer, soft edge profile.

aa sysymmmmetetryry wwitithh ththee nanatuturarall brbreaeastst but t alalsos has aann attracactitivev , lilingngee-rie-lilikeke aappp eaararancnce.e. FuFurtheer cocomfmforort t adadvavantntagageses aare aa plpleae saantnt sskik n clclimimatate e ththananksks ttoobrbreathabblele mmicrofibbree andnd a ssheheerer,sosoftft eedgdgee prp ofile.

The new Anita Fashion partial breast form 1056X2

For full compensation, Anita offers the ultra-snug fitting Fashion breast form 1152X.

Natural compensation after breast-conserving surgery

CONTACTS I 11

News

Last August saw our new ANITA website go live, as reported in this magazine.

The central element of the site is a global, non-country-specific store locator function that lets you search for – and get directions to – your local ANITA stockist.

The locations of the stores are displayed on an interactive map and listed in order of distance from the user.

Already know the name of the store you’re looking for? No prob-

range of product lines and contact details (email, phone, fax, website and opening times).

Small, solid-coloured Anita hearts indicate whether the store has a small, medium or large stock of ANITA products in the individ-ual lines. Three solid-coloured “Premium” hearts mean a store is optimally equipped with the rele-vant product line.

All data are maintained and up-dated on an ongoing basis by our in-house ANITA staff.

Are you looking for a suitable ANITA stockist near you?

Then take a look at our website www.anita.com – our super Store Locator is guaranteed to come up trumps!

lem. Our Store Locator will help you find its exact whereabouts. Simply enter your present location in the search mask along with the town or specific store you’re after.

The located stores will then be pinpointed on an interactive map to give you a detailed initial over-

view. The pins appear in the colour of the relevant product line, so you can see at a glance which lines are available from which stockists and select or deselect them as required.

You are also given as much de-tail as possible on the displayed stockists, including their address,

How to find your nearest stockist with the help of the ANITA Store Locator

WEB-NEWS: www.anita.com

Location, opening times, product range: the Store Locator finds it all for you

12 I CONTACTS

Lifestyle

“You have breast cancer”. The di-agnosis I received on 18 September, 1995 hit me like a body blow. I was only 42, no-one in the family suf-fered from breast cancer and I led a healthy life. Two partial mastec-tomies, four courses of chemother-

apy and six weeks of daily radiation gave me ample opportunity to mull the whole thing over.

First, I concentrated on my body. What changes could I make? I had

always made an effort to exercise regularly and eat well, but there was still room for improvement. The next question was: could psy-chological and emotional factors also be to be blame? After some reflection and reading around the

“In the middle of difficulty lies opportunity“After being diagnosed with breast cancer, Chris Hubbard gave her life a new, positive meaning

CONTACTS I 13

Lifestyle

subject, it became clear to me that the stress and hectic pace of life I had willingly accepted could have contributed to the weakening of my immune system. But how do you go about changing ingrained psychological and emotional pat-terns of behaviour? This was to prove much more difficult than simply changing my diet and get-ting more exercise.

My period of self-reflection made me realise that I often regarded people, situations and experiences in a negative light. Then I remem-bered the Albert Einstein quote: “In the middle of difficulty lies op-portunity”. That led me to ask my-self: could I change the way I felt, look at my cancer diagnosis differ-ently and see it as an opportunity? Yes, I could! I decided to treat my cancer and subsequent treatments as a chance to slow down and learn to appreciate the many good things in my life.

At the same time, I resolved to find something positive in all my future experiences. Over the long term, this has taught me to discov-er a hidden blessing in every sit-uation. That way I keep the pessi-

mistic, anxious thoughts towards which I would normally tend in check. I also noticed that some of the people in my life had a negative effect on me. I needed a tool to help me deal with such people. I think of this as an imaginary circle around me. I decide who belongs

inside the circle, i.e. people who think positively and are a support to me, people who buoy me up and who care. People who drag me down remain outside.

In practical terms, that means I try to have as little contact with them as possible and distance my-self from them emotionally.

I have had many wonderful ex-periences as a result of getting breast cancer. I have done things

I would never have imagined doing before: jumping out of a plane at the age of 50, gaining a master’s in spiritual psychology at 51, taking part in a dragon boat race, entering a triathlon and running my first marathon at 53. But I no longer spend my life rushing around. To-

day I realise that it doesn’t matter how fast I am to the finishing line. What matters is the joy of learning new things along the way, and supporting

others in the process.I have regarded all my career

decisions as an opportunity for personal development, as part of a learning process. But it was even more important to me to be in a better position to help others. The same goes for my time as a Care Consultant for Anita International: I simply enjoyed working with wonderful people and doing what I could for them. Henry David Tho-reau once said: “It’s not enough to be busy. So are the ants. The ques-tion is: what are we busy about?” So I try to make decisions that are consistent with what I want to achieve in life.

Info

Chris Hubbard has a BA in Business Administration specialising in Marketing, and a Master’s in Spiritual Psychology. She has given her time and experience to numerous charitable and cancer-related organisations for decades. A breast cancer survivor since 1995, she has pledged herself to supporting those with similar diagnoses. Ever since, she has sought to overcome fear, depression and negative feelings in stressful situations, and to help herself by developing a positive attitude through highly creative practical steps. In the US, she has made a name for herself with her original workshop concept “Mother Hubbard’s Cupboard”. This initiative seeks to help people find their own “recipe” for a fulfilled life. Chris‘s favourite saying is: “Life is too short to be unhappy; humour is essential. There are always options and opportunities for growth in every situation”. Her aim is to love, learn and help. She is currently working as Project Director for the HERS Breast Cancer Foundation in California, and lives with her husband Barry in San Jose.

I have acquired the ability to find a positive side to every situation

14 I CONTACTS

Lifestyle

and wrote little poems to help cheer me up during my time in hospital after the operation. She looked after my children, cooked, ironed and did the shopping, while taking

care of her own family at the same time. I still re-member very clearly the day the prosthetist, Lieve, visited me in hospital. She explained to me that I could

wear a padded post-mastectomy bra for the first six weeks. Not ex-actly the height of fashion, but it was a start. With a little patience, we soon managed to find the right size for me. The curve of my former breasts suddenly reappeared!

undergo a double mastectomy. Not the easiest thing for a young wom-an to cope with.

Alongside my husband, my sis-ter was a huge support during this

time. She accompanied me to the hospital, asked the doctors exact-ly the right questions, waited pa-tiently during all my examinations,

My name is An and I am 37 years old, married to a fantastic husband and a mother of four bright boys.

All was well until I was diag-nosed with breast cancer in No-vember 2013. The news came as a bombshell, and was extremely hard for everyone around me to deal with, not least because my mother had been diagnosed with the same thing the year before. The memories of that difficult time were still fresh in all our minds. And now me … my children were eleven, eight, five and three at the time.

I was told I had tumours in both breasts, and that I would have to

The choice to be as you areBelgian cancer survivor An feels a model of femininity in ANITA lingerie and swimwear – breasts or no breasts

An could never have coped without the support of her sister

CONTACTS I 15

Lifestyle

After these first six weeks I stopped wearing the padding, but at that time I was incredibly glad of it. The prosthetist also gave me some brochures with breast forms and lingerie for women after breast surgery. Leafing through the pages, I blurted out: “Why can’t they show women without breasts? These models have noth-ing in common with me.” Then Lieve asked me if she could pass on my contact details to Anita. They needed occasional volun-teers to model lingerie at fashion shows. I agreed on the spot.

My spell in hospital was fol-lowed by a rehabilitation phase. After six weeks, I bought my first breast forms and a bra from a specialist lingerie shop. I was surprised at how closely the breast forms resembled my real breasts, and thanks to a perfectly bra model you really can’t tell I’ve had both breasts amputat-ed. After all the difficult times over the previous few months, that was a really positive moment.

The next stage was a course of radiation therapy. I had complete-ly underestimated how much this would take it out of me, as fatigue turned to constant exhaustion. During this time, Anita got in touch with me. We were immedi-ately on the same wavelength, and I was soon asked whether I would like to take part in my first fashion show. Boy, was I nervous! As a lecturer, I was used to stand-ing in front of an audience, but this was quite a different thing. I found it very satisfying though: I could show my fellow sufferers that there’s no need to be

ashamed of your appearance. Anita makes such attractive,

high-quality lingerie products and swimwear that you feel every bit a woman again. Since then, I have volunteered on a regular basis to model Anita products for other

women in very different environ-ments. I have modelled last year’s and this year’s collections several times, and I think they’re stun-ning. There’s something for every woman here. For that reason, I can rule out breast reconstruction

surgery categorically. I don’t want to put

myself through another opera-

tion, particular-

ly since it would involve a double reconstruction in my case. I feel at

ease in my body as it is. Of course I miss my breasts, but I don’t think reconstructive surgery can ever overcome that sense of loss. For me, Anita is the best alternative: the breast forms and lingerie make me feel feminine and attrac-

tive – and that’s what matters for me.

It is now nearly a year since I was diag-nosed. I haven’t got over it properly yet. I still

think about the whole situation one way or another every day. The surgical scars and the effects of the radiation therapy still both-er me. And I still struggle with fatigue. Going back to work isn’t an option at the moment. That’s why I really enjoy taking part in fashion shows now and again. And the longer and more often I do them, the more I realise what a valuable experience they can be

to the other women I meet there. Just making contact and talking to fellow sufferers does you good. So my message to all affected women and the rest of the world is: don’t be afraid to be as you are!

An is unwilling to put herself through reconstructive surgery

An still thinks about her diagnosis every day, but finds working as an Anita model highly satisfying

News

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Photography:Ingrid HorstmannText:Manfred SchrammHerbert Weishaupt Verlag, 8342 Gnas, Austria

Take part in our competition and win one of 20 signed coffee-table books

Congratulations to the winners

of the CONTACTS 02/2014 competition!

The correct answers were:“Red Dot Design Award” – Parktherme Bad Radkersburg – Navy black, Pearl rosé

The winners were as follows:Long weekend for two at a spa (incl. bed & breakfast)Irmtraut Lörch (D)

Home wellness set:Gabriele Remy (A)

The five winners of the red ANITA beach towel with beach bagare Ursula Bieri (CH), M. van den Brink (NL),Eveline Biehler (D), Birgit Carstens (D),Monique Minder (CH)

www.anita.com

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Florinia 6379.311, size B – D, D/EUR 38 – 52, GB 32 – 46, US 8 – 22,

Your competent partner:

B/LANITA BELGIUM n.v./s.a. Fashion center Firenze 119Atomiumlaan pb/54 1020 BRUSSEL/BRUXELLES BELGIUMPhone +32 2 4798309 Fax +32 2 4798310E-Mail anita.b@anita.net

CAANITA Canada Ltd.72B Wingold Ave, Suite 102TORONTO ON M6B 1P5CANADAToll free 1 800 465 4272Phone +1 416 665 4333Fax +1 416 665 0334E-Mail anita.ca@anita.net

DANITA Dr. Helbig GmbH Postfach 1162 83094 BRANNENBURG Grafenstraße 23 83098 BRANNENBURG GERMANYHotline-Nr. + 49 0800002 - 6482 Fax + 49 8034 301- 301E-Mail anita.d@anita.net

GBANITA UK Ltd.18 Friern ParkNorth FinchleyLONDON, N12 9DAGREAT BRITAINPhone: +44 208 446 7478Fax: +44 208 446 7479E-Mail anita.gb@anita.net

DKKilde & Co ApS, Carsten KildeBreddam 33, 3230 GræstedDENMARKPhone: +45 45 80 40 27Fax: +45 45 80 78 01E-Mail anita@kilde.org

FINMyyntiedustaja, Petri PuustinenPirttipolku 8 B, 45150 KOUVOLAFINLANDPhone +358 40 05 06 095Fax +358 52 18 40 14E-Mail anita@kymp.net

NSalgsrepresentant, Arvid BjörnestadHorniveie 123, 1339 VÖYENENGANORWAYPhone +47 41 55 82 39Fax +47 67 13 22 77E-Mail post@anitanorge.com

SRepresentant, Agneta OlofssonOlov Hartmans Väg 3, 19331 SIGTUNASWEDENPhone +46 86 59 25 26Fax +46 86 59 25 02E-Mail anitaisverige@mac.com

USAANITA International Corporation3540 N.W. 56th Street, Suite 204FT. LAUDERDALE, FL 33309Toll free 1 800 866 6223Phone +1 954 730 8189Fax +1 954 730 8723E-Mail anita.usa@anita.net

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