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2018 Media Kit

Contact us today 931-388-6464

[ [Welcome to The Daily Herald

In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.

We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.

Founded in 1848, The Daily Herald boasts a daily readership over 30,000 adults and

publishes six days a week. The publication serves Southern Middle Tennessee, which includes Maury, Marshall, and Lewis Counties, as well as the northern half of Giles and Lawrence Counties.

The Advertiser News, an affiliate publication, serves as the legal paper of record for the cities of Spring Hill and Thompson’s Station, and is mailed to nearly 100% of households in that market. The Daily Herald also publishes the Value Guide, a shopper delivered by mail every Tuesday to non-subscribers of The Daily Herald in Maury County.

[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing

needs locally, regionally and nationally.

Portfolio Overview GateHouse Reach

100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS

TOTAL COMMUNITYPUBLICATIONS

640+

DAILYNEWSPAPERS

130

RELATEDWEBSITES

540+

OPERATE IN 540+ MARKETSACROSS 38 STATES

1350+I N - M A R K E T

SALESR E P R E S E N T A T I V E S

SERVE OVER

225KSMALL &MEDIUM

BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES

+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS

[ [Market Profile Southern Middle Tennessee

ColumbiaMt. Pleasant

Hohenwald Spring Hill

Lewisburg

Pulaski

Maury

Marshall

Lewis

Lawrence

Giles

Total Households

83,014Average Household Income

$64,396

Total Population

210,152

Children at Home 27,648 33%

2018 Claritas, Maury, Marshall, Lewis, Giles, and Lawrence Counties, TN

Base: Total Households - 83,014

Own a Home 60,803 73%

Employment (population age 16+)Executive/Professional/Mgr. 7% Office/Administrative Support 8%Sales 6% Healthcare 5%Services 18%

Education (adults age 25+)College Graduate 33,867 23% Some College, no degree 30,302 21%High School Graduate 57,977 40% Other 22,128 15%

Household IncomeUnder $35,000 28,864 35% $35,000-$49,999 12,806 15% $50,000-$74,999 16,984 20% $75,000+ 24,360 29%

Age Median Age: 4918-34 42,814 26% 35-44 25,407 16%45-54 26,972 17% 55+ 66,620 41%

GenderMen 77,529 48% Women 84,284 52%

Base: Total Adults - 161,813

Consumer Spending

We will help you increase your sales.

Key Consumer categories Expenditure Apparel $119 Computers, Software & Accessories $26Education $53 Household Furnishing and Appliances $127 Health Care $382 Groceries $339 Automotive - All $876 Pet Related $56 Sports & Recreation $41 Travel $121 Dining Out $190 2018 Environics Analytics, Maury, Marshall, Lewis, Giles, and Lawrence Counties, TN

Total Annual Consumer Spending

$3.9 Billion

(in millions)

[ [Reach

We reachyour most profitable customers.

shoppers.

Print & digital newspaper delivers

6out of

10columbiadailyherald.com Average Monthly Traffic Page Views 513,397 Unique Visitors 117,030

Google Analytics Aug. 2017

63% of Total Adults

61% of Men

64% of Women

59% of Adults Age 18-54

69% of Adults Age 55+

69% of College Educated Adults

54% of High School Graduates

57% of HHI under $50,000

68% of HHI $50,000+

65% of Homeowners

58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach

Digital Traffic

PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market CoveragePolybags

We delivershoppers to your business.

Multi-Media Solutions

DIGITAL SOLUTIONSColumbiaDailyHerald.com

ThriveHive

FALL 2016A N N U A L E D I T I O N

$4.99

Gridiron Guide to Southern Middle Tennessee High School Football

INDEPENDENCE hopes to repeat

history in ‘16

Columbia Centraland Spring Hill

turn to new coaches

Columbia Centraland Spring Hill

turn to new coachesSCOTT BLADE, INDEPENDENCE HIGH SCHOOL 2015 Tennessee Titans High School Coach of the Year

Columbia aCademy

a state contender

again

Columbia aCademy

a state contender

again

2016 PREVIEW OF 19 LOCAL TEAMSOUTLOOK • RANKINGS • PROFILES • SCHEDULES • TOP PLAYERS

W H A T ’ S I N S I D E

STAFF PHOTO BY SUSAN W. THURMAN

May 2016

swimGet in theFor safety, for exercise, for fun

... page 6

Prevent skin cancer this summer ... page 4

Beginner’s guide to swimming as excersie ...page 7 Why do weregain thatlost weight? ...page 8

January 28, 2016

How to vote for your favorites in more

than 100 categories.. .page 7

We are the one sourcefor your customized solution.

[ [ThriveHivePromotions

Leverage the reach of our large audience with custom advertiser promotions.

Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.

Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.

TYPES OFPROMOTIONS: • Sweepstakes • Photo/Video Contests • Quizzes • Sports Pick ‘Ems • Ballots

Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.

Leverage the Power of Promotions!Promotions provide the strength of integrated media

with high engagement and database growth.

QUALIFIEDLEADS

E-MAIL DATABASE

COLLECT RICH DATA

SOCIAL FOLLOWING

DESIREDAUDIENCE

AUDIENCEENGAGEMENT

Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.

Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.

Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.

Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.

Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.

[ [Promotions

[ [Web Redesign The Best Local News Site Just Got Better

NEW DESIGN = BETTER USER EXPERIENCE

& INCREASED AD IMPACTWhat is it?It’s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we’ve totally rebuilt the site with a fresh new design!

But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers.

What’s new?Integrated advertising opportunities throughout the site

• A less cluttered environment for a better user experience

• Increased visibility for your messages

• Easier navigation to encourage more time on site

Your message is seen by users on any device so you’ll reach them wherever they are.

Why do you need it?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.

ADS LOAD AS USERS SCROLL THROUGH THE PAGE

#IMPRESSIONS = #VIEWS!

HIGHER IMPACT AD UNITS+ FRESH, CLEAN ENVIRONMENT+ CROSS PLATFORM PRESENCE

= POWER FOR YOUR BUSINESS!

Get started today!Contact your representative for current rates and additional details.

Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.

Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.

www.thrivehivecom

Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before

Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns

Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business

Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition

An extension of your team. We know your time is valuable - that’s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business

Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget

Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard

EST. 2012 Recognized leader in SMB Digital Solutions

Voted 1st PlaceNamed Best

Digital Agency

ThriveHive at a Glance

Full suite of Digital Marketing Solutions including:

• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder

Customized digital advertising solutions also available

30+ YearsExperience in SEM

190K+ Small and medium businesses served

15K+ Custom

campaignsrun

[ [ThriveHive Everything you need to market your business online

[ [Creative Solutions Solutions to Build Your Brand and Your Business.

Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.

Premium Edge unit distributes your message with video and slideshows.

Interactive elements, including locator maps, make it easier to bring customers directly toyour door.

Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.

Digital and print

advertising created to

support your campaign

and reach ourtotal audience.

Develop a constant connection with your audience by integrating features

including social media feeds.

Custom projects such as logos, podcast headers, identity packages and collateral.

w

EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.

24 hour on call maintenance,

safety and security features.

To learn more go to

www.thetraditiongrads.com

LUXURY STUDENT LIVING

ColumbiaDailyHerald.com1115 South Main Street • Columbia, Tennessee 38401

(931) 388-6464

How to Reach Us

Trusted. Local. Engaged.

The Columbia Daily Herald and ColumbiaDailyHerald.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.