contact strategy workshop marketing services. proprietary and confidential | 2 strategy drivers...
DESCRIPTION
Proprietary and Confidential | 3 Contact Strategy Comprehensive 3-phase engagement 2-day workshop delivered on-site by our digital marketing experts Actionable framework presented to guide your shift from ad- hoc batch campaigns to a comprehensive set of precisely timed and personalized lifecycle marketing programs Fully leverage the power of lifecycle marketing in your programs “StrongView took the time to understand our goals and leveraged its international expertise to develop a successful campaign that established a strong foundation for FOXSports.com’s direct-to-consumer marketing.”TRANSCRIPT
Contact Strategy WorkshopMARKETING SERVICES
Proprietary and Confidential | 2
Strategy Drivers
Market Dynamics: Evolution and innovation of digital marketing makes it difficult for marketers to increase campaign performance.Complexity: As complexity increases, in-depth strategic review of existing programs is key to driving higher ROI.
Proprietary and Confidential | 3
Contact Strategy
• Comprehensive 3-phase engagement• 2-day workshop delivered on-site by our digital
marketing experts• Actionable framework presented to guide your shift
from ad-hoc batch campaigns to a comprehensive set of precisely timed and personalized lifecycle marketing programs
Fully leverage the power of lifecycle marketing in your programs
“StrongView took the time to understand our goals and leveraged its international expertise to develop a successful campaign that established a strong foundation for FOXSports.com’s direct-to-consumer marketing.”
Phase I
Proprietary and Confidential | 4
Pre-Workshop Discovery:
Evaluate: Fully understand current programs and initiatives to determine 1) are delivering on your value proposition? 2) are they meeting your business objectives?Audit: Review current performance metrics against industry benchmarks, leveraging the audit results to identify key areas for improvement
Phase II
Proprietary and Confidential | 5
2-Day WorkshopPresent: Latest industry trends and benchmarks, followed by an in-depth assessment of your programs, including key areas for optimization
Assess: In-depth assessment of all aspects of you programs, including creative recommendations to increase engagement across channelsRecommend: Actionable recommendations for new or existing programs including identification of quick wins
Phase III
Proprietary and Confidential | 6
Executive Summary:Follow-up: 2 weeks after the workshop a complete recap will be completed that summarizes all the findings
Implement: Presentation of detailed plan for implementing 2 quick win programs, including a blue print and flowchart, strategic plans for data, messaging segmentation and timingPlan of Action: At the conclusion of the engagement, a detailed 12-18 month email marketing plan will be delivered
Summary
Proprietary and Confidential | 7
Market Leading Capability• We are the global market leader in Mobile Optimization• We are by far the most experienced vendor in mobile cross-
channel marketing
Comprehensive Service• We cover the entire range of closed loop mobile optimization,
from planning, to execution, to follow-up and evaluation
Tailored to your requirements• We work with your in-house or agency team to ensure what
you receive is perfect for what you need
