consumers due tosamen een korte keten (sekk) contributes to a sustainable future by shortening the...

Samen Een Korte Keten (SEKK) contributes to asustainable future by shortening the distance

between farmer and consumer.

0%70%

100% Organic 100% Traceable Zero waste +70% reduction inCO2 emission

High quality meatof animals thatlived in the bestcircumstances

Copyright ©2019 SEKK. All Rights Reserved. Do not duplicate or distribute without permission.

Problem

Fraud, abuse andscandals in today’s

meat industry

Both consumers andbutchers/supermarkets do

not exactly know where theirmeat is from

Increasingly moreconsumers want fair

and high quality meat,but do not know where

to buy itCopyright ©2019 SEKK. All Rights Reserved. Do not duplicate or distribute without permission.

Solution

Locally produced meat,directly from the farmer,without intermediates

and middlemen

Full traceability andquality assurance

Win-win for farmers and

consumers due toan honest price


Sales via own e-commerce platforms

1

Business Model

Sales via offline channels

30% gross margin

2

35% gross margin


Traction

SEKK in the press:

+6 Million mealsserved

Sold to +11kcustomers

Loyal group ofregular

customers(9.5 quality rating by

+2,500 real customers)


Unique Selling Points

Meat is fresh and“cooled” (not

frozen)

Flexible delivery Multiple offlinepick-up points

Great taste andconstant quality


Consumers in theNetherlands eat 77KGmeat per capita, annually.

Total Adressable Market

We believe people should eat less meat. But whenpeople do eat meat, they should consciously choosehonest and sustainable meat of animals that have

had good lifes, in their natural habitat.Copyright ©2019 SEKK. All Rights Reserved. Do not duplicate or distribute without permission.

Competition

“Organic” meatat supermarkets/online butchers

Koopeenkoe.nl

Similar conceptTraditional way of buying meat

Competitive advantages of SEKK:

Strong offline partners anddistribution opportunities

(Zuivelhoeve)Expansion to other fresh products

from farmers (fruits and vegetables)0% waste

Meat-packages tailored to thecustomer's need

TraceabilityFreshness (animal isn’t

slaughtered until it is soldcompletely)

Higher qualityReduced travel time (“traditionalmeat” travels 450km per portionin the Netherlands. SEKK-meat

travels less than 100km)

Competitive advantages of SEKK:


Offline

Meat-packages are currentlyavailable at 3 offline Zuivelhoevestores. Each store averages €1,384per month.

After the investment-round, meat-packages will be available in over50 offline stores. Generating moreoffline exposure to SEKK’s products

Marketing

Online

Online acquisition channels arewell measured and analyzed

Each euro spend on online-acquisition (SEO, SEM, E-mail, etc.)returns €11. - i.e. €100k spend ononline acquisition returns €1.1M inrevenues.


Roadmap

Productdiversification: Fresh

fruits andvegetables from the

farmer

Productdiversification:

Sustainable wildmeat

Scaling up to +50offline pick-up

points

Connect morefarmers with highquality products


"Eet minder vlees, en kies voortaanvoor (h)eerlijk & traceerbaar vlees van dieren die

een goed leven hebben gehad"

SEKK's Mission (in Dutch)

Team

Huub MarsmanKirsten Marsman Marc WesselinkGerben Klop


Finance

Customer AcquisitionCosts (CAC)

Lifetime Value (LTV)

€913€25

EBITDA

€49,978 €301,489 €793,500 €1,414,875

2018 2019(exp) 2020(exp) 2021(exp)

ARPU

€301


Proposal

Marketing40%

Strengthening financial position30%

Sales support Zuivelhoeve16%

Team expansion12%

Machine park2%

Funding distributionInvestment Required

€500,000


Investor-categories


<10k investors

Yearly SEKK-vouchersup to €150

>5k Meat & Greet +diner

>5k Be part of theSEKK idea-tank

10k-50k investors

All benefits of "smallinvestors"

Voting rights

50k investors

All benefits of "Small& Medium investors"

+ More voting rightsand governance

Small Medium Large

053 4367112 Industriestraat 507482 EX Haaksbergen

[email protected] [email protected] [email protected]


consumers due tosamen een korte keten (sekk) contributes to a sustainable future by shortening the...

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