Th C i i f EThe Consumerization of EnergyCraig Lawrence, Ph.DVP of Products SunEdisonVP of Products, SunEdison

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Micro-fuel cell | PolyFuel

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S Ed f d d 2003SunEdison founded in 2003to make solar a meaningful source of g

energy

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Next steps

400 MW D l d400 MW Deployed

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400 MW D l d400 MW Deployed700 GWh of Solar Energy Producedgy

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400 MW D l d400 MW Deployed700 GWh of Solar Energy Producedgy

2.5 GW Pipeline

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Acquired by MEMC in 2009

Silicon Technology Solar Products Energy Services

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A focus on the customer | Solar as a Service

No capital outlayPredictable pricesP f d ti lPay for production onlyBankable technologyManaged assetManaged asset

Source: GTM

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SunEdison pioneered the Solar PPA

Bringing solar home

I i S l P d T i iInnovative Solar Products Training

Partner Tools Consumer Financing

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Partner Tools Consumer Financing

It’s a large opportunity - if we can connect

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Let’s not re-invent the wheel

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Starting with people

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Going in-context

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Going in-context

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Build the foundation, make it accessible

Cost Tone Design

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Focus on payback can lead to missed opportunities

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It’s a journey, not a destination

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RIE current experience

TIME ROIPURCHASE

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Design the experience

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possible experience

TIME ROIPURCHASE

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Applying lessons

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Technology is not a replacement for good design

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good design can enable new behaviors

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Sometimes it’s all about the design

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S ld dSome new twists on old ideas(things we are thinking about at SunEdison)

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What if… we had direct access to solar energy?

Storage remains a holy grail for the consumer.A little goes a long way. Don’t feel obligated to do it all

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What if… energy had meaning beyond our bill?

Can we create new experiences?Bring the energy into the home and into your life

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What if… solar was this simple?

What if solar were a true appliance?Where could we take this?

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Thank youThank you

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