consumerbell pitchdeck (jan. 2012)

Making Recalls Easy

Making Safety Easier. CONSUMERBELL.COM


Rec

all M

arke

tpla

ce

Mfgr Vendor Retailer

Consumers


Problem Recalls are Common and Expensive

The biggest obstacles with recalls are:

1)  Notification

2) Consumer awareness

3) Consumer frustration which hurts brand

image


The Current System is Inefficient ConsumerBell Process Current Process


How We Improve it

1)  Faster, more targeted notifications 2) Lower consumer frustration

We Help with Notifications


PUBLISHER Bloggers Momables Media latinamombloggers Partners Ecomom Babycenter BlogFrog

EMAIL / MOBILE

Digital Receipts onereceipt Informational apps Fooducate

Price checking apps Recipe apps

RECALLS: paper letters

$

We Offer a Better Experience


COMPANIES: Online Processing General Electric Tracking Reports Macy’s Industry News

CONSUMERS: online processing Project Pantry

product interaction MakingSafetyEasier Consumer News

CALL CENTERS: easy to use

social web accessible app

$

The Market


Last Quarter

*Data according to ExpertRecall, Recall Index, Oct 2011


We Increase Satisfaction, Save Money


HOW: 1)  Offer a better experience for consumers 2) Cut legal and PR costs

We Save Companies Money


•  No 800# •  No waiting •  No custom website

necessary •  Easy to use

We can save $1MM /Recall

Food Recall (costs) w/ ConsumerBell

Average recalls range $30MM-$60MM Ex: Nut recall: $35MM CB Savings: $1.6MM

*estimated based upon average food recall cost of a completed recall and measured against ConsumerBell technology and current services.


Amazon meets Bloomberg for recalls

The Future


Mom Bloggers Love Us And we have easy to install widgets


Awards


- Finalist, TheFunded 01/11 -  Finalist, TechStars 02/11 - Social Media for Social Good, Johnson and Johnson, 04/11 -Finalist, Springboard 06/11 -Top 15 Springboard Company, 10/11

How We Make $

1)  Installation fee (paid by manufacturer) 2) Recall Management Fee 3) Per Unit Fee


Pipeline 1)  General Electric - current beta users 2)  XXXXX – soft acquisition offer 3)  Unilever – scoping 4)  Pepsico - scoping 5)  XXXX – statement of work 6)  Johnson and Johnson- scoping


Press and Mentions


Team


Ellie Cachette, Founder Background in tech and public health 2MM+ in managed projects Experience with web apps Previously with Macys.com corporate Wing Lian, CTO Previously with Social Gaming Network Experience w/ Facebook and LAMP Successful exit with FriendFacts Stephanie Haller, Design UX/UI Designer Leading creative web designer Editorial background

Team


Margaret Kavalaris Experienced partner at SNR Denton, leading legal firm for Startups and technology. Lic. CA and DC

Eileen Silva, MFA CFO of Aristotle Circle, experience With startup fundraising and Financial scaling. Previously with Capital Management Group.

ADVISORS

Jody Sherman, ecomom Serial entrepreneur and angel Investor Safe-minded online commerce Experience with Moms

Brandon Blevans, Esq. Experience in class action litigation HR and Corporate counsel Background in employment law

Amount

Description

Dev $40k •  Realtime plugin, corporate logins, marketplace

Biz Dev $25k •  Mom2.0Summit, Blogher, BGI product conference

Legal $50k •  Corporate setup, trademark, IP defense

GNA $70 •  Operations, salaries, administrative

Lobbyist $15k •  CPSC preferred relationship, FDA voting rights

TOTAL: $200k

What We Have Done


Next Steps…


$200,000 investment within current round Terms:

$7MM Upper Cap ($5MM Lower Cap) 20% discount 7% interest rate

Raised to date: $217,000 Use of funds: product and sales

APPENDIX


Video Content More online and streaming content


Corporate Logins


Ad Space


EXAMPLE RECALL Typical Recall Cost: $35 million


consumerbell pitchdeck (jan. 2012)

Business

making safety

experience

recalls

consumerbell

johnson

offer

finalist

easy