consumer snapshot - july 2016

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July 2016

Consumer Snapshot

www.ProsperDiscovery.com © 2016, Prosper® www.ProsperDiscovery.com © 2016, Prosper®

sentiment strategy

Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

July 2016

shopper outlook


sentiment consumer sentiment

in the wake of the Brexit vote and subsequent stock market drop, sentiment declines more

than 10% from June to a current 41.1% feeling confident/very confident in the economy

very confident/confident in chances for a strong economy {adults 18+}

Source: Prosper Insights & Analytics

July’s reading represents a 13 month low (previous: Feb-16, 42.0%) and falls below the

average for the same period (45.0%)

45.2%

41.1%

36%

38%

40%

42%

44%

46%

48%


sentiment very confident/confident in chances for a strong economy {adults 18+}


historical perspective this month’s reading represents a nearly 7 point decline from pre-recession Jul-07 (47.8%), falling

more in line with Jul-13 and Jul-14

historically, Jul-16 is the first y/y decline since recession-riddled Jul-11 – following the same

pattern we saw in June

consumer sentiment in the wake of the Brexit vote and subsequent

stock market drop, sentiment declines more than 10% from June to a current 41.1% feeling

confident/very confident in the economy July’s reading represents a 13 month low

(previous: Feb-16, 42.0%) and falls below the average for the same period (45.0%)

47.8

%

45.2

%

41.1

%

0%

10%

20%

30%

40%

50%

60%


strategy practicality & focus on needs {adults 18+}

practical purchases with confidence falling from June, practicality

when spending rises m/m

focus on needs likewise, shoppers’ focus on just what they need

also increases from June


in July, 38.7% indicate that they’ve become more practical with purchasing, up more than a

point from June and resting higher than the 13 month average (37.4%)

42.9% indicate they are zeroing in on just what they need when at the store, in line with the 13

month average (42.6%)

40.8% 38.7%

46.6% 42.9%

30%32%34%36%38%40%42%44%46%48%

I have become more practical and realistic in mypurchasesI focus more on what I NEED rather than what I WANT


economic rebound will the economy rebound? {adults 18+}


economic outlook: uncertainty despite the decline in confidence y/y,

consumers maintain their optimism regarding the overall economic outlook

those unsure about the economy’s future direction increase y/y, while pessimists decline

those 44 and under are the most positive about an eventual rebound, while consumers

45+ (and approaching retirement) express more uncertainty

35.3%

27.0%

37.7%

15%

20%

25%

30%

35%

40%

45%

50%

Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 Jul-15 Jul-16

Yes No Not sure

in Jul-16, one out of three (35.3%) were positive about a post-recession economic

rebound, even from a year ago (34.8%)


the wealth effect which of the following statements best suits your feelings? {adults 18+}


the number of consumers who feel “less” wealthy compared to a year ago rises slightly, while just

under one in five assert they feel “more” wealthy

financial footing: stalled

economic outlook: uncertainty despite the decline in confidence y/y,

consumers maintain their optimism regarding the overall economic outlook

those unsure about the economy’s future direction increase y/y, while pessimists decline

those 44 and under are the most positive about an eventual rebound, while consumers

45+ (and approaching retirement) express more uncertainty

in Jul-16, one out of three (35.3%) were positive about a post-recession economic

rebound, even from a year ago (34.8%)

0%

10%

20%

30%

40%

50%

60%

70%

Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 Jul-15 Jul-16

I feel more wealthy than I did last year at this timeI feel I have the same wealth as I did last year at this timeI feel less wealthy than I did last year at this time


Pam Goodfellow Consumer Insights Director

Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com

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consumer snapshot - july 2016

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