consumer perception towards domestic flight in bangladesh

7/21/2019 Consumer Perception towards Domestic Flight in Bangladesh

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Marketing Research

On

Consumer Perception towards Domestic

Flights in Bangladesh

Course: MK!"! #Marketing Research$

%ection: &"


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Research Paper

On

Consumer Perception towards Domestic Flightsin Bangladesh

East West University

MKT414, Spring 2015, SEC: 1

%u'mitted o:

Md(Farhan Faru)ui

Assistant Professor

epart!ent of "#siness A$!inistration


%u'mitted B*:

+ame ,D

%oura- Kumar Dash .&""/./"0/&1"

Md(Raihan 2hmed .&""/"/"&/0!&

Md(%haha'a3 .&""/"/"&/.!"

2(K(M( 2shra4ul ,slam .&""/./"&/&10

Pratim Chakma .&""/./"&/"56

Md(owhidul ,slam .&""/./"&/.75#sec:.$


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8etter o4 transmittal

Apri% 05, 2015

M$& 'ar(an 'ar#)#i

Assistant Professor

epart!ent of "#siness A$!inistration


S#*+et: S#*!ission of t(e -esear( -eport

ear Sir,

Wit( great p%eas#re, .e are s#*!itting t(is report& T(is !ar/eting resear( report ontains

tr#e senario of Consumer Perception towards Domestic Flights in Bangladesh& T(is

report !ay not ref%et t(e .(o%e pit#re of air%ines servie in$#stry *#t it !ay ref%et t(e !ain

senario&

We are gratef#% to yo# for giving #s s#( an i!portant assign!ent, .(i( (e%pe$ #s to

#n$erstan$ resear( ativities it .i%% *e (e%pf#% for o#r areers& T(is report is *#i%$ *y o#r

tr#e effort&

Sinere%y o#rs,

M$&S(a(a*a+

M$&-ai(an A(!e$

So#rav K#!ar as(

A&K&M& As(raf#% 3s%a!

Prati! C(a/!a

M$&To.(i$#% 3s%a!


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a'le o4 content

SLNo

Topic Page

1 3ntro$#tion 0

2 -esear( Pro*%e! 6

3 Approa( to t(e pro*%e! 10

4 -esear( esign 11

5 ata Ana%ysis 14

6 'in$ing, 7ypot(esis, an$ -es#%ts 14

7 're)#eny 15

8 Crossta*s 1

9 7ypot(esis 18

10 -egression 20

11 9i!itation an$ $iretion for f#t#re resear( 21

12 Con%#sion 21

13 Appen$i 22


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9ecuti-e %ummar*

#r st#$y ai!e$ to speify t(e fators affeting ons#!er;s preferene to.ar$s $o!esti

air%ines servies of "ang%a$es(& We (ave i$entifie$ fators: re%ia*i%ity, st#ff /no.%e$ge,

onveniene, ti/et reservation an$ prie for! seon$ary $ata ana%ysis Woo Par/,

-o$ger -o*ertson, C(eng>9#ng W#& ?3nvestigating t(e Effets of Air%ine Servie @#a%ity on

Air%ine 3!age an$ Passengers; '#t#re "e(aviora% 3ntentions& T(e =o#rna% of To#ris!

St#$ies1 , p&6&2Bin$#stry epert (e%pe$ #s to %arifie$ an$ #n$erstan$ t(ose fators& Weo*taine$ pri!ary $ata t(ro#g( o#r s#rvey *y #sing str#t#re$ )#estionnaire& Sa!p%e area .as

.it(in (a/a ity an$ t(e sa!p%e siFe .i%% *e 200&After o%%eting $ata of a%% t(e in$epen$ent

varia*%es .ere teste$ first #sing Cron*a(;s a%p(a re%ia*i%ity tests to assess re%ia*i%ity& We

(ave #se$ $esriptive fre)#enies to fin$ o#t t(e fre)#enies of $e!ograp(i varia*%es& We

(ave a%so #se$ Crossta*s to fin$ o#t t(e re%ations(ip of t(e $e!ograp(i varia*%es .it( t(e

$epen$ent varia*%e& We (ave a%so #se$ Paire$ T test an$ Sa!p%e T test to fin$ o#t t(e

a#ray of t(e (ypot(esis& We (ave a%so #se$ -egression !o$e% to fin$ o#t if t(e

in$epen$ent varia*%es (ave signifiant re%ations(ip .it( t(e $epen$ent varia*%e an$ o

%inearity to fin$ o#t t(e etent to .(i( s#( varia*%es an a#se variation in t(e $epen$ent

varia*%e& We (ave a%so $one Corre%ation to fin$ t(e re%ations(ip *et.een t(e in$epen$ent

varia*%es&'ro! o#r $ata ana%ysis, 1>fators .ere fo#n$ inf%#ening t(e $epen$ent varia*%e,

an$ t(e $ata .as fro! t(e )#estionnaire .(i( .as o!p%ete$ *y $ifferent peop%e of $ifferentages, gen$er, o#pation, %oation& 're)#enies, rossta*s, paire$ t>test, regression ana%ysis

an$ orre%ation .ere #se$ for $ata ana%ysis& #r ana%ysis s(o.e$ t(at 1 of t(e in$epen$ent

varia*%es inf%#enes t(e $epen$ent varia*%e .(i( preferene of $o!esti air%ines servie&

'ro! t(e regression ana%ysis, .e (ave a%so fo#n$ t(at t(e va%#e of - s)#are is 0&1GH& T(at

!eans in$epen$ent varia*%es (ave 1G&HI i!pat over t(e $epen$ent varia*%e& 3n ot(er .or$s,

t(e $epen$ent varia*%e an *e inf%#ene$ 1G&HI *y t(e in$epen$ent varia*%es& A$+#ste$ -

s)#are is &115 .(i( is %ose to - s)#are& T(e test .as signifiant


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"( ,ntroduction:

Air %ines in$#stry (as a%.ays *een onsi$ere$ as an attrative setor $o!estia%%y as .e%% as

g%o*a%%y& T(ere are !any air%ines o!panies in "ang%a$es(& : "i!an "ang%a$es( .as fina%%yair *orne on Mar( 8, 1682 .it( f%ig(ts to C(ittagong an$ Sy%(et an$ on Mar( 6 to =essore&

T(#s t(e $o!esti operation of "i!an "ang%a$es( (a$ *egan&

T(e air%ines o!panies .(i( $o!estia%%y operate in "ang%a$es( are:

"ang%a$es( "i!an Air%ines

"is!i%%a( Air%ines

Dovoair

-egent Air.ays

S/y Air

Unite$ Air.ays

US>"ang%a Air%ines&

3n t(ese air%ines o!panies "i!an "ang%a$es( air%ines is t(e on%y operate$ *y t(e

govern!ent an$ t(e ot(er o!panies are operate$ private%y& A%% t(e o!panies are fig(ting

.it( ea( ot(er to inrease t(e !ar/et s(are& 'or t(is t(e !ar/eting !anager are trying to

fin$ o#t t(e fators .(i( effet t(e ons#!er preferene &t(is paper see/ to i$entify t(e

fators t(at inf%#ene t(e ons#!er pereption to.ar$s air transport servie o!panies in

"ang%a$es(&

prone an$ rai%.ay an$ .ater.ay are ineffiient an$ s%o.& "#t t(e %ess i!prove!ent of roa$san$ t(e .ater.ays as .e%% as i!*a%ane$ soio>po%itia% on$itions of t(e o#ntry peop%e no.

a $ay intereste$ *y air trave%& So air trave% $e!an$ is inreasing rapi$%y in "ang%a$es(


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As .e an see in t(e grap( t(at at first t(ere .ere aro#n$ one (#n$re$ t(o#san$ peop%e .ere

trave%ing in "ang%a$es(i $o!esti f%ig(ts& "#t as t(e ti!e .ent t(e n#!*er of peop%e

trave%ing via air p%ane is inreasing& 3n t(e %atest $ata s(o.e$ t(ere are aro#n$ seven (#n$re$t(o#san$ peop%e trave%ing via air $o!estia%%y in "ang%a$es(& 3n reent ti!e t(ere are !any

peop%e in "ang%a$es( .(o .ants to trave% *y air rat(er t(an t(e *#s, train, %a#n( e&t&& T(is

resear( paper see/s to i$entify t(e fators t(at inf%#ene t(e ons#!er pereption to.ar$s air

transport servie o!panies in "ang%a$es(& T(ere are so!e fators .(i( eno#rage

#n$erta/ing t(is resear( paper& T(e fators are "ran$ing, Satisfation, Conveniene an$

aessi*i%ity, staff, #sto!er, re%ia*i%ity an$ servie&

%a4et*:

A +o#rney *y air is !#( safer an$ o!forta*%e t(an a +o#rney *y *#s, train an$ %a#n(es&ften .e (ear a*o#t *#s an$ train ai$ents, so!eti!es t(e %a#n(es sin/ into t(e river in


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"ang%a$es(& "#t t(e air %ines ai$ents are %ess in o!parative to t(e *#s train an$ %a#n(

ai$ent& An$ a%so $#ring t(e stri/es ri!ina%s t(ro. o/tai% an$ petro% *o!*s into t(e *#s

an$ trains& W(en peop%e trave% in *#s or train, t(ey fe%% a %ot of *#!ping& "ea#se t(e

on$itions of t(e roa$s in o#r o#ntry is not goo$& "esi$es .(en passengers trave% in air%ines

t(ey #s#a%%y $o not fee% t(e *#!ping+#st passenger .i%% on%y fee% t(e *#!ping .(en t(e

p%ane .i%% *e ta/en off an$ t(e ti!e of %an$ing,

*$&o!.p>ontent#p%oa$s201G04-oa$>Ai$ent>Tren$&p$fB

9mergenc*:

T(e air transport net.or/ fai%itates in ase of e!ergeny


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8iterature Re-iew:

A n#!*er of resear(es are avai%a*%e on #sto!er satisfation in genera% an$ in to#ris!

in$#stry in parti#%ar& Many resear( .or/s (ave *een $one on eva%#ation of servie )#a%ity

in aviation in$#stry& Kearney


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>raphical Model:

T(is paper atte!pts to st#$y t(e fators affeting ons#!er attit#$es to.ar$s $o!esti f%ig(ts

in "ang%a$es(& Aor$ing to .(at !entione$ a*ove an$ *ase$ on previo#s of %iterat#re an$

re%ate$ st#$ies, .e s#ggests t(e fo%%o.ing !o$e%:

71

72

7G

74

75

Research )uestion ? @*pothesis:

ive Passenger persona%

Attention

Relia'ilit* o4

%er-iceSafety of '%ying

Con-enience

Kno.%e$gea*%e

A$e)#ate

'rien$%y

%ta44

Conveniene of reservation

Convenient f%ig(t S(e$#%e

Pro!ptness of *aggagedeliver

A!o#nt i!pose$ for over.eig(t

*aggage

Pro!ptness in reservation

A#ray in reservation

icket Reser-ation

Consumer

Perception o4

Domestic 2irlines

Compan*

Customer

8o*alt*

Brand Pre4erence

A!o#nt of %#ggage a%%o.e$

Cases of %ost "aggage;s

Price

ver.eig(t (arge

Ti/et Prie

Ti/et Cane%%ation fee

%atis4action


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R(A &": oes -e%ia*i%ity of Servie inf%#enes t(e ons#!er pereption to.ar$s t(e

$o!esti f%ig(t 3n "ang%a$es(N

71: -e%ia*i%ity of Servie inf%#ene ons#!er pereption to.ar$s $o!esti f%ig(t in

"ang%a$es(&

R(A &.: oes Staff inf%#ene t(e ons#!er pereption to.ar$s t(e $o!esti f%ig(t 3n

"ang%a$es(N

71: Staffs inf%#ene ons#!er pereption to.ar$s $o!esti f%ig(t in "ang%a$es(&

R(A &0:oes Conveniene inf%#ene t(e ons#!er pereption to.ar$s t(e $o!esti f%ig(t 3n

"ang%a$es(N

71: Conveniene inf%#ene ons#!er pereption to.ar$s $o!esti f%ig(t in "ang%a$es(&

R(A &!:oes Ti/et -eservation inf%#enes t(e ons#!er pereption to.ar$s t(e $o!estif%ig(t 3n "ang%a$es(N

71: Ti/et -eservation inf%#ene ons#!er pereption to.ar$s $o!esti f%ig(t in

"ang%a$es(&

R(A &: oes Prie inf%#ene t(e ons#!er pereption to.ar$s t(e $o!esti f%ig(t 3n

"ang%a$es(N

71: Prie inf%#ene ons#!er pereption to.ar$s $o!esti f%ig(t in "ang%a$es(&

R(A &7: oes C#sto!er satisfation inf%#ene ons#!er pereption to.ar$s $o!esti

air%ines serviesN

71: C#sto!er satisfation inf%#ene ons#!er pereption to.ar$s $o!esti air%ines servies&

!( Research Design:

-esear( $esign is a fra!e.or/ or *%#eprint for on$#ting t(e !ar/eting resear(

pro+et &We .i%% on$#t *ot( ep%oratory an$ on%#sive resear( for t(is st#$y& T.o types

of resear( $esign:

9plorator* Research

Aualitati-e Research

9plorator* Research: 3n or$er to fin$ t(e fators t(at inf%#ene t(e ons#!ers pereption

to.ar$s $o!esti f%ig(ts in "ang%a$es( .e (ave #se$ ep%oratory resear(& We (ave #se$ t(is

resear( to fin$ o#t t(e $o!esti f%ig(ts pro*%e!s in o#r o#ntry an$ .e (ave trie$ to fin$ t(e


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so%#tion *y s#rveying ons#!ers; %i/es an$ $is%i/es an$ t(eir opinion to.ar$s t(e $o!esti;s

f%ig(ts in$#stry of "ang%a$es(& T(is ep%oratory resear( (as (e%pe$ #s to $eter!ine t(e

$esign an$ s#rvey of o#r ter! paper&

%ur-e* o4 9perts: #rs#rvey epert Mr& S&M A"U AOMA3D is #rrent%y .or/ing as 7ea$

of Ao#nts an$ A$!in in Singapore Air%ines, "ang%a$es(& T(e in$#stry epert fo#n$ t(at t(e

re%ia*i%ity of servie affets ons#!er pereption to.ar$s $o!esti f%ig(ts in "ang%a$es(&

Do. a $ay;s peop%e are !ore onerne$ a*o#t f%ig(t servie an$ its re%ate$ fai%ity& T(e

s#rvey epert (as a$vise$ #s to resear( !ore on *ran$ i!ages an$ staff /no.%e$ge, *ea#se

it !anip#%ates t(e ons#!er pereption& We a%so fo#n$ t(at, for t(e %a/ of proper servie

#sto!er;s are s.it(ing *ran$s .(i( is (ar!f#% for t(e air%ines o!pany& Air%ines

Co!pany no. gives !ore onern to.ar$s not on%y servies *#t a%so servie re%ate$

fai%ities&

%econdar* Data 2nal*sis: We (ave i$entifie$ in$epen$ent varia*%es t(ose are> ive

Passenger persona% Attention, Safety of '%ying, Cases of %ost "aggage;s, Kno.%e$gea*%e,

A$e)#ate, 'rien$%y, Convenient f%ig(t S(e$#%e, A!o#nt of %#ggage a%%o.e$, Pro!ptness of

*aggage $e%iver, A!o#nt i!pose$ for over.eig(t *aggage, Conveniene of reservation

,Pro!ptness in reservation, A#ray in reservation, ver.eig(t (arge ,Ti/et Prie, Ti/etCane%%ation fee& We (ave i$entifie$ t(e fators -e%ia*i%ity of servie, staff, Conveniene,

Ti/et -eservation, Prie fro! an internationa% +o#rna%&

>i-e passengers personal attention= sa4et* o4 4l*ingB&

sta44B


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Conveniene an$ aessi*i%ity, staff, #sto!er, re%ia*i%ity an$ servie& #r (onora*%e o#rse

instr#tor M$& 'ar(an 'ar#)#i Sir (as (e%pe$ #s i$entify o!ponents as prie an$

satisfations& 7e (as a%so i$entifie$ t(e psy(ograp(i profi%e .(i( rea%%y (e%pe$ #s to /no.

!ore a*o#t t(e s#rvey respon$ents& We (ave $one gro#p $is#ssion an$ (ave i$entifie$

fators as ti/et reservation an$ #sto!er %oya%ty&

Descripti-e Research:

We (ave #n$erta/en a s#rvey to )#antify t(e fators affeting ons#!er pereption to.ar$s

$o!estis; f%ig(ts in "ang%a$es(& We (ave ea!ine$ target #sto!er an$ (ave trie$ to $ra. a

on%#sion .(et(er t(e fators at#a%%y $eter!ine$ t(e *e(avior to.ar$ $o!estis; f%ig(ts&

i$ Data 2nal*sis:

We .i%% o*tain pri!ary $ata tro#g( s#rvey *y #sing a str#t#re$ )#estionnaire&

ii$Description o4 our )uestionnaire:

A )#estionnaire for! .as #se$ as a too% for gat(ering $ata& T(e )#estionnaire for! .as

prepare$ .it( t(e referene of t.o internationa% +o#rna%s& 3n t(e first part of )#estionnaire are

)#estions a*o#t $e!ograp(i infor!ation an$ !#%tip%e (oie )#estions a*o#t ons#!er

pereption to.ar$s $o!estis; f%ig(ts in "ang%a$es(, peop%e;s %i/e%i(oo$ to get air%ines

servie an$ so on& 3n t(e seon$ part, a 9i/er sa%e ontaining 5 ite!s


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We (ave #se$ descripti-e 4re)uenciesto fin$ o#t t(e fre)#enies of $e!ograp(i varia*%es&

We (ave a%so #se$ Crossta'sto fin$ o#t t(e re%ations(ip of t(e $e!ograp(i varia*%es .it(

t(e $epen$ent varia*%e&

We (ave a%so #se$ Paired test and one %ample test to fin$ o#t t(e a#ray of t(e

(ypot(esis& We (ave a%so #se$ Regression!o$e% to fin$ o#t if t(e in$epen$ent varia*%es

(ave signifiant re%ations(ip .it( t(e $epen$ent varia*%e an$ co linearit* to fin$ o#t t(e

etent to .(i( s#( varia*%es an a#se variation in t(e $epen$ent varia*%e& We (ave a%so

$one Correlationto fin$ t(e re%ations(ip *et.een t(e in$epen$ent varia*%es&

7(Finding= @*pothesis= and Results:

3n t(e ana%ysis of t(e $ata gat(ere$ fro! t(e )#estionnaire, SPSS version1G&0 18&0

statistia% soft.are for .in$o.s .ar #se$& Cron*a(;s a%p(a test .as i!p%e!ente$ for t(e

re%ia*i%ity test of t(e sa%e&

3n t(e re%ia*i%ity test, .(en t(e signifiane %eve% is !ore t(an & t(en it;s re%ia*%e an$ if it is

%ess t(an & t(en .e ta/e t(e $ata as not re%ia*%e&

'ro! t(e ta*%e no1 .e get t(at t(e signifiane %eve% of -e%ia*i%ity of Servieis &8H8& So it;s

re%ia*%e&

3nfor!ation A%p(a 3te!s-e%ia*i%ity of Servie &8H8 ive Passenger persona% Attention

Safety of '%ying

Cases of %ost "aggage;s

'ro! t(e ta*%e no 2 .e get t(e signifiane %eve% of Staff is &854& So it is re%ia*%e&

3nfor!ation A%p(a 3te!s

Staff &854 Kno.%e$gea*%eA$e)#ate

'rien$%y

'ro! t(e ta*%e no G .e get t(e signifiane %eve% of Conveniene is &855& So it is re%ia*%e&


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3nfor!ation A%p(a 3te!sConveniene &855 Convenient f%ig(t S(e$#%e

A!o#nt of %#ggage a%%o.e$

Pro!ptness of *aggagedeliverA!o#nt i!pose$ for over.eig(t*aggage

'ro! t(e ta*%e no 4 .e get t(e signifiane %eve% of Ti/et -eservationis &524& So it is

3nfor!ation A%p(a 3te!sTi/et -eservation &524 Conveniene of reservation

Pro!ptness in reservation

A#ray in reservation

'ro! t(e ta*%e no 5 .e get t(e of Prieis &12& So it is

3nfor!ation A%p(a 3te!sPrie &12 ver.eig(t (arge

Ti/et Prie

Ti/et Cane%%ation fee

6( Fre)uenc*:

A!ong t(e 200 respon$ents 8&5I !a%e respon$ents an$ 2G&5I .ere fe!a%e 45 years an$ 25&5I .ere of age *et.een 4>55 years, 4&5I .ere fro! age a*ove

55 years& We (ave s#rveye$ respon$ents fro! $ifferent e$#ationa% )#a%ifiation

40000 an$ 2HI !ore t(an

45000& D#!*er of fa!i%y !e!*ers a%so varie$ of o#r respon$ents G,5&5I .ere fro! t(e fa!i%y !e!*ers 5>,1GI .ere fro! t(e

fa!i%y !e!*ers a*ove !e!*ers&

5( Cross a':

@ow 4re)uentl* do *ou tra-el '* air Respondents on 'asis o4 gender, .e s#rveye$

a*o#t 200 respon$ents, a!ong t(e! 1&GI !a%e ans.ere$ $ai%y an$ no fe!a%e $ai%y trave%s on

air p%ane& 6&2I !a%e one a .ee/ an$ &4I fe!a%e, 54&6I .ere one a !ont( an$ 14&6I

fe!a%e ans.ere$ one a !ont(& T(en 1H&GI !a%e ans.ere$ one a year an$ 21&GI fe!a%e

ans.ere$ one a year& 1&GI !a%e ans.ere$ !ore t(an a year an$ 21&GI fe!a%e ans.ere$

!ore t(an a year&


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@ow 4re)uentl* do *ou tra-el '* airOn the 'asis o4 occupation, fre)#eny of trave%ing

*y air orre%ate$ .it( o#pation& We s#rveye$ st#$ents, govt& e!p%oyees, private e!p%oyees,

*#siness !en ot(ers .(o are in $ifferent o#pation& G&4I st#$ents ans.ere$ $ai%y, 41&4I

one a year an$ 55&2I !ore t(an a year

5G&I govt& e!p%oyee ans.ere$ one a !ont(, 25I ans.ere$ one a year, 21&4I ans.ere$

!ore t(an a year& &6II private e!p%oyees ans.ere$ one a .ee/& 4G&1I ans.ere$ one a

!ont(, G6&8I ans.ere$ one a year, 10&GI !ore t(an a year& 1&4I *#siness !en ans.ere$

$ai%y, 1H&GI ans.ere$ one a .ee/, 81&HI ans.ere$ one a !ont(, H&5I ans.ere$ one a

year an$ no one sai$ t(ey trave% !ore t(an a year& t(ers ans.ere$ t(ey trave% 50I one a

year an$ 50I !ore t(an a year& 25000 t/ ans.ere$ 21&4I one a !ont(, 40&5I one a year, GH&1I !ore t(an a year&

Wit( !ont(%y ino!e 25000>G5000 t/ ans.ere$ 48&1I one a !ont(, G5&GI one a year,

18&I !ore t(an a year& Wit( !ont(%y ino!e G5000>45000 t/ H&1 I ans.ere$ one a .ee/,

H&5I ans.ere$ one a !ont(, 5&4I sai$ one a year& Wit( !ont(%y ino!e of !ore t(an

45000 t/ 1&HI ans.ere$ $ai%y, 25I ans.ere$ .ee/%y, 0&8I ans.ere$ one a !ont( an$

12&5I ans.ere$ one a year&


17/46

4

internationa% air%ines& Wit( !ont(%y ino!e of !ore t(an 45000 t/ 50I prefer $o!esti

air%ines an$ 50I ans.ere$ internationa% air%ines&


18/46

4

Cases o4 lost 'aggage;s: Aor$ing to one sa!p%e t>test ases of %ost *aggage;s sa!p%e !ean

is signifiant%y $ifferent fro! t(e test va%#e& T(is is s(o.n in ta*%e 2G

Knowledgea'le: Aor$ing to one sa!p%e t>test /no.%e$gea*%e sa!p%e !ean is signifiant%y

$ifferent fro! t(e test va%#e& T(is is s(o.n in ta*%e 24

2de)uate: Aor$ing to one sa!p%e t>test a$e)#ate sa!p%e !ean is signifiant%y $ifferent

fro! t(e test va%#e& T(is is s(o.n in ta*%e 25&

Friendl*: Aor$ing to one sa!p%e t>test frien$%y sa!p%e !ean is signifiant%y $ifferent fro!

t(e test va%#e& T(is is s(o.n in ta*%e 2&

Con-enient: Aor$ing to one sa!p%e t>test onvenient sa!p%e !ean is signifiant%y $ifferent

fro! t(e test va%#e& T(is is s(o.n in ta*%e 28&

8uggage allowed: Aor$ing to one sa!p%e t>test %#ggage a%%o.e$ sa!p%e !ean is

signifiant%y $ifferent fro! t(e test va%#e& T(is is s(o.n in ta*%e 2H&

Fast and accurate 'aggage deli-er*: Aor$ing to one sa!p%e t>test fast an$ a#rate

sa!p%e !ean is signifiant%y $ifferent fro! t(e test va%#e& T(is is s(o.n in ta*%e 26&

2mount 4or o-erweight 'aggage: Aor$ing to one sa!p%e t>test a!o#nt for over.eig(t

*aggage sa!p%e !ean is signifiant%y $ifferent fro! t(e test va%#e& T(is is s(o.n in ta*%e G0&

Reser-ation %*stem: Aor$ing to one sa!p%e t>test reservation syste! sa!p%e !ean is

signifiant%y $ifferent fro! t(e test va%#e& T(is is s(o.n in ta*%e G1&

Prompt: Aor$ing to one sa!p%e t>test pro!pt sa!p%e !ean is signifiant%y $ifferent fro!

t(e test va%#e& T(is is s(o.n in ta*%e G2&

2ccurate: Aor$ing to one sa!p%e t>test a#rate sa!p%e !ean is signifiant%y $ifferent

fro! t(e test va%#e& T(is is s(o.n in ta*%e GG&

Price charged 4or o-erweight 'aggage: Aor$ing to one sa!p%e t>test prie (arge$ for

over.eig(t *aggage sa!p%e !ean is signifiant%y $ifferent fro! t(e test va%#e& T(is is s(o.n

in ta*%e G4&

icket price: Aor$ing to one sa!p%e t>test ti/et prie sa!p%e !ean is signifiant%y$ifferent fro! t(e test va%#e& T(is is s(o.n in ta*%e G5&

Cancellation Fee: Aor$ing to one sa!p%e t>test ane%%ation fee sa!p%e !ean is

signifiant%y $ifferent fro! t(e test va%#e& T(is is s(o.n in ta*%e G&

Paired t/test:


19/46

4

@": Relia'ilit* o4 %er-ice in4luence consumer perception towards domestic 4light in

Bangladesh(

T(ere is a signifiant re%ations(ip *et.een re%ia*i%ity an$ pereption to.ar$s air%ines& T(is is

s(o.n in ta*%e G8& 71 is aepte$&

'ro! t(e ana%ysis .e (ave fo#n$ t(at t(ere is a signifiant re%ations(ip *et.een relia'ilit*

and perception towards airlines& 3f t(e $o!esti air%ines give re%ia*%e servies it inf%#enes

#sto!er preferene to (ose it&

@.: %ta44s in4luence consumer perception towards domestic 4light in Bangladesh(

T(ere is a signifiant re%ations(ip *et.een /no.%e$ge of staff an$ pereption to.ar$s

air%ines( T(is is s(o.n in ta*%e GH& 72 is aepte$&

'ro! t(e ana%ysis .e (ave fo#n$ t(at t(e !ore /no.%e$gea*%e t(e st#ffs are t(e !ore it

inreases t(e pereption to.ar$s $o!esti air%ines servies&

@0: Con-enience in4luence consumer perception towards domestic 4light in Bangladesh&

T(ere is a signifiant re%ations(ip *et.een onveniene an$ pereption to.ar$s air%ines& T(is

is s(o.n in ta*%e G6& 7G is aepte$&

'ro! t(e ana%ysis .e (ave fo#n$ t(at t(e !ore air%ines o!panies provi$e onvenient

servies t(e !ore it inreases pereption to.ar$s $o!esti air%ines servies&

@!: icket Reser-ation in4luence consumer perception towards domestic 4light in

Bangladesh

T(ere is a signifiant re%ations(ip *et.een reser-ation and perception towards airlines(

T(is is s(o.n in ta*%e 40& 74 is aepte$&

'ro! t(e ana%ysis .e (ave fo#n$ t(at t(e !ore onvenient t(e reservation syste! is it

inreases t(e pereption to.ar$s $o!esti air%ines servies&

@: Price in4luence consumer perception towards domestic 4light in Bangladesh(

T(ere is a signifiant re%ations(ip *et.een price and perception towards airlines(T(is iss(o.n in ta*%e 41& 75 is aepte$&

'ro! t(e ana%ysis .e (ave fo#n$ t(at t(ere is a signifiant re%ations(ip *et.een price and

perception towards airlines(

@7: Customer satis4action in4luence consumer perception towards domestic airlines

ser-ices(

T(ere is a signifiant re%ations(ip *et.een customer satis4action and perception towards

airlines(T(is is s(o.n in ta*%e 42& 7 is aepte$&


20/46

4

'ro! t(e ana%ysis .e (ave fo#n$ t(at t(ere is a signifiant re%ations(ip *et.een customer

satis4action and perception towards airlines(

"&(Regression

Wit(in t(e sope of t(e resear( ea!ine$, a regression ana%ysis (as *een arrie$ o#t in or$erto $eter!ine t(e fators t(at affet t(e preferene of #sto!ers of $o!esti air%ines servies

in "ang%a$es(& A %inier regression ana%ysis (as *een arrie$ o#t *y i$entifying .(i(

$o!esti air%ines .o#%$ yo# prefer as t(e $epen$ant varia*%e an$ ?re%ia*i%ity of servie,

?staff, ?onveniene, ?ti/et reservation, ?prie as in$epen$ent varia*%es& T(e res#%ts are

s(o.n in ta*%e>45&

'ro! t(e regression ana%ysis, .e (ave a%so fo#n$ t(at t(e va%#e of - s)#are is 1& T(at !eans

in$epen$ent varia*%es (ave 100I i!pat over t(e $epen$ent varia*%e& 3n ot(er .or$s, t(e

$epen$ent varia*%e an *e inf%#ene$ 100I *y t(e in$epen$ent varia*%es& A$+#ste$ - s)#are

is 1 .(i( is eat%y - s)#are& T(e test .as signifiant


21/46

4

4B 3n t(e ase of orre%ation *et.een staff an$ onveniene, .e fo#n$ t(at t(ey are

strong%y positive%y orre%ate$ to ea( ot(er& test regressionana%ysis an$ orre%ation .ere #se$ for $ata ana%ysis& #r ana%ysis s(o.e$ t(at 5 of t(e

in$epen$ent varia*%es inf%#ene t(e $epen$ent varia*%e .(i( prefers t(e pereption

of ons#!ers to.ar$s t(e $o!esti f%ig(ts in "ang%a$es(&

"0( 2ppendi

a'le/"

Relia'ilit* o4 ser-ice:

Reliability Statistics


22/46

4

Cronbach'sAlpha N of Items

.787 3

a'le/.%ta44:



.754 3

a'le/0

Con-enience:



.755 4

a'le/!



.524 3

a'le/



.612 3

a'le/7

Gender

Freqenc! "ercent #al$% "ercentCmlat$&e"ercent

#al$% ale 153 76.5 76.5 76.5

Female 47 23.5 23.5 1((.(

)otal 2(( 1((.( 1((.(

a'le/6


23/46

4

Age

Freqenc! "ercent #al$% "ercentCmlat$&e

"ercent

#al$% *ess than 25 !ears 37 18.5 18.5 18.5

26+35 !ears 31 15.5 15.5 34.(

36+45 !ears 72 36.( 36.( 7(.(

46+55 !ears 51 25.5 25.5 ,5.5

55 !ear or more , 4.5 4.5 1((.(

)otal 2(( 1((.( 1((.(

a'le/5

qualification

Freqenc! "ercent #al$% "ercent

Cmlat$&e

"ercent#al$% No formal e%cat$on , 4.5 4.5 4.5

-chool le&el 7 3.5 3.5 8.(

ra%ate *e&el ,, 4,.5 4,.5 57.5

"ost /ra%ate le&el 81 4(.5 4(.5 ,8.(

"rofess$onal qal$f$cat$on 4 2.( 2.( 1((.(

)otal 2(( 1((.( 1((.(

a'le/1

Occupation


"ercent

#al$% -t%ent 2, 14.5 14.5 14.5

o&t.emplo!ee 28 14.( 14.( 28.5

"r$&ate emplo!ee 58 2,.( 2,.( 57.5

0s$ness man 71 35.5 35.5 ,3.(

thers 14 7.( 7.( 1((.(

)otal 2(( 1((.( 1((.(

a'le/"&

Monthly income


"ercent

#al$% 15(((t 31 15.5 15.5 15.5

15(((+25(((t 42 21.( 21.( 36.5

25(((+35(((t 34 17.( 17.( 53.5

35(((+45(((t 37 18.5 18.5 72.(

45(((t 56 28.( 28.( 1((.(


24/46

4

)otal 2(( 1((.( 1((.(

a'le/""

Size


"ercent

#al$% 1+3 members 61 3(.5 3(.5 3(.5

4+6 members 113 56.5 56.5 87.(

abo&e 6 members 26 13.( 13.( 1((.(

)otal 2(( 1((.( 1((.(

a'le/".

a'le/"0


25/46

4

a'le/"!

a'le/"


26/46

4

a'le/"7

a'le "6


27/46

4

a'le "5

a'le "1


28/46

4

a'le .&

a'le ."


29/46

4

One/%ample est

Test Ja%#e Q 4

t $f

Sig&

tai%e$B

Mean

ifferene

65I Confi$ene 3nterva% of

t(e ifferene

9o.er Upper

3 t(in/ t(e $o!esti

air%ines give passengers

persona% attention

>&20 166 &000 >&5G5 >&80 >&G8

a'le ..

One/%ample est

Test Ja%#e Q 4

t $f

Sig&

tai%e$B

Mean

ifferene


t(e ifferene

9o.er Upper

3 t(in/ t(e $o!esti

air%ines ens#re safety of

f%ying to t(e passengers&

>5&86 166 &000 >&415 >&5 >&28

a'le .0

One/%ample est

Test Ja%#e Q 4

t $f

Sig&

tai%e$B

Mean

ifferene


t(e ifferene

9o.er Upper

3 t(in/ t(e $o!esti

air%ines ens#re proper

(an$%ing t(e ases of

%ost *aggage;s

>&64H 166 &000 >&05 >&8H >&4G


30/46

4

a'le .!

One/%ample est

Test Ja%#e Q 4

t $f

Sig&

tai%e$B

Mean

ifferene


t(e ifferene

9o.er Upper

3 t(in/ t(e staffs are

/no.%e$gea*%e

>11&41H 166 &000 >&650 >1&11 >&86

a'le .

One/%ample est

Test Ja%#e Q 4

t $f

Sig&

tai%e$B

Mean

ifferene


t(e ifferene

9o.er Upper


a$e)#ate

>11&64G 166 &000 >&600 >1&05 >&85

a'le .7One/%ample est

Test Ja%#e Q 4

t $f

Sig&

tai%e$B

Mean

ifferene


t(e ifferene

9o.er Upper


frien$%y

>H&HGG 166 &000 >&5H5 >&82 >&45

a'le .6


31/46

4

One/%ample est

Test Ja%#e Q 4

t $fSig& tai%e$B

Meanifferene


t(e ifferene

9o.er Upper

3 t(in/ t(ere is a sope

of onvenient f%ig(t

s(e$#%e for ons#!ers

in $o!esti air%ines

>12&5H8 166 &000 >1&065 >1&28 >&62

a'le .5

One/%ample est

Test Ja%#e Q 4

t $f

Sig&

tai%e$B

Mean

ifferene


t(e ifferene

9o.er Upper

3 t(in/ t(e a!o#nt of

%#ggage a%%o.e$ to

arry in t(e $o!esti

f%ig(ts are satisfatory

>15&086 166 &000 >1&150 >1&G0 >1&00

a'le .1

One/%ample est

Test Ja%#e Q 4

t $f

Sig&

tai%e$B

Mean

ifferene


t(e ifferene

9o.er Upper

3 t(in/ t(e $o!esti

air%ines provi$e fast an$

a#rate *aggage

$e%ivery servies

>11&H5 166 &000 >&620 >1&0H >&8

a'le 0&


32/46

4

One/%ample est

Test Ja%#e Q 4

t $fSig& tai%e$B

Meanifferene


t(e ifferene

9o.er Upper

3 t(in/ t(e $o!esti

air%ines s(o#%$ i!pose

!o$erate a!o#nt for

over.eig(t *aggages&

>12&8GH 166 &000 >1&0G5 >1&20 >&H8

a'le 0"

One/%ample est

Test Ja%#e Q 4

t $f

Sig&

tai%e$B

Mean

ifferene


t(e ifferene

9o.er Upper

3 t(in/ t(e reservation

syste! in $o!esti

air%ines is onvenient

>H&024 166 &000 >&515 >&4 >&G6

a'le 0.

One/%ample est

Test Ja%#e Q 4

t $f

Sig&

tai%e$B

Mean

ifferene


t(e ifferene

9o.er Upper


syste! of $o!esti

air%ines is pro!pt

>8&062 166 &000 >&60 >&HH >&50


33/46

4

a'le 00

One/%ample est

Test Ja%#e Q 4

t $f

Sig&

tai%e$B

Mean

ifferene


t(e ifferene

9o.er Upper


syste! of $o!esti

air%ines is a#rate

>15&100 166 &000 >1&10 >1&G1 >1&01

a'le 0!

One/%ample est

Test Ja%#e Q 4

t $f

Sig&

tai%e$B

Mean

ifferene


t(e ifferene

9o.er Upper

Prie (arge$ *y

$o!esti air%ines for

over.eig(t *aggage;s is

%o.

>15&00 166 &000 >1&045 >1&1H >&61

a'le 0

One/%ample est

Test Ja%#e Q 4

t $f

Sig&

tai%e$B

Mean

ifferene


t(e ifferene

9o.er Upper

o!esti air%ines ti/et

prie is %o.

>15&51 166 &000 >1&115 >1&2 >&68

a'le 07


34/46

4

One/%ample est

Test Ja%#e Q 4

t fSig& tai%e$B

Meanifferene


t(e ifferene

9o.er Upper

Ti/et ane%%ation fee

is %o.

>11&8G2 166 &000 >&685 >1&14 >&H1

a'le 06

Paired %amples est

Paire$ ifferenes

t $f

Sig&

tai%e$BMean

St$&

eviation

St$&

Error

Mean

65I Confi$ene

3nterva% of t(e

ifferene

9o.er Upper

Pair

1

air%ines $o yo#

prefer >

MeanL-e%ia*i%ity

>

2&0818

1&21184 &0H5H >2&240G >1&60280 >

24&18H

166 &000

a'le 05

Paired %amples est

Paire$ ifferenes

t $f

Sig&

tai%e$BMean

St$&

eviation

St$&

Error

Mean

65I Confi$ene

3nterva% of t(e

ifferene

9o.er Upper

Pair

1

air%ines $o yo#

prefer >

MeanLStaff

>

1&88HGG

1&1064 &08H45 >1&6GG04 >1&2GG >

22&H

166 &000


35/46

4

a'le 01

Paired %amples est

Paire$ ifferenes

t $f

Sig&

tai%e$BMean

St$&

eviation

St$&

Error

Mean

65I Confi$ene

3nterva% of t(e

ifferene

9o.er Upper

Pair

1

air%ines $o yo# prefer

> MeanLConveniene

>

1&54000

1&0H506 &088G >1&61G0 >1&GHH80 >

20&081

166 &000

a'le !&

Paired %amples est

Paire$ ifferenes

t $f

Sig&

tai%e$BMean

St$&

eviation

St$&

Error

Mean

65I Confi$ene

3nterva% of t(e

ifferene

9o.er Upper

Pair

1

air%ines $o yo#

prefer >

MeanL-eservation

>

1&H018

&68885 &0614 >1&6GH00 >1&5GG >

2&056

166 &000

a'le !"

Paired %amples est

Paire$ ifferenes

t $f

Sig&

tai%e$BMean

St$&

eviation

St$&

Error

Mean

65I Confi$ene

3nterva% of t(e

ifferene

9o.er Upper

Pair

1

air%ines $o yo#

prefer >

MeanLPrie

>

1&54500

&H8828 &020G >1&8G2 >1&422H >

24&60

166 &000


36/46

4

a'le !.

Paired %amples est

Paire$ ifferenes

t $f

Sig&

tai%e$BMean

St$&

eviation

St$&

Error

Mean

65I Confi$ene

3nterva% of t(e

ifferene

9o.er Upper

Pair

1

air%ines $o yo# prefer

> MeanLSatisfation

>&4H25

0

&2H2 &044G2 >&5660 >&G6510 >

10&HH

166 &000

a'le !0


37/46

4

Correlations

MeanL-e%ia*

i%ity

MeanLSt

aff

MeanLConveni

ene

MeanL-eserva

tion

MeanLPri

e

MeanL-e%ia*i%i

ty

Pearson

Corre%ati

on

1 &G65RR &G1RR &G22RR &26RR

Sig&

tai%e$B

&000 &000 &000 &000

D 200 200 200 200 200

MeanLStaff Pearson

Corre%ati

on

&G65RR 1 &84RR &105 >&246RR

Sig&

tai%e$B

&000 &000 &1G8 &000

D 200 200 200 200 200

MeanLConveni

ene

Pearson

Corre%ati

on

&G1RR &84RR 1 &252RR &040

Sig&

tai%e$B

&000 &000 &000 &58H

D 200 200 200 200 200

MeanL-eservat

ion

Pearson

Corre%ati

on

&G22RR &105 &252RR 1 &4H6RR

Sig&

tai%e$B

&000 &1G8 &000 &000

D 200 200 200 200 200

MeanLPrie Pearson

Corre%ation

&26RR >&246RR &040 &4H6RR 1

Sig&

tai%e$B

&000 &000 &58H &000

D 200 200 200 200 200

RR& Corre%ation is signifiant at t(e 0&01 %eve% tai%e$B&

a'le !!


38/46

4

aria'les 9nteredGRemo-ed

Mo$e%

Jaria*%es

Entere$

Jaria*%es

-e!ove$ Met(o$

1 MeanLPrie,

MeanLConve

niene,

MeanL-e%ia*i

%ity,

MeanL-eserv

ation,

MeanLStaffa

& Enter

a& A%% re)#este$ varia*%es entere$&

a'le !

Model Summary

o%el -qare

A%ste%

-qare

-t%. rror of the

st$mate

1 1.(((a 1.((( 1.((( .(((((

a. "re%$ctors 9Constant:; ean


39/46

4

a'le !6

oefficientsa

o%el

>nstan%ar%$?e%

Coeff$c$ents

-tan%ar%$?e%

Coeff$c$ents

t -$/.

Coll$near$t! -tat$st$cs

0 -t%. rror 0eta )olerance #IF

1 9Constant: +4.8,,+11 .((( +.(2( .,84

ean


40/46

4

Re4erences:

"$ =in>Woo Par/, -o$ger -o*ertson, C(eng>9#ng W#& ?3nvestigating t(e Effets of

Air%ine Servie @#a%ity on Air%ine 3!age an$ Passengers; '#t#re "e(aviora%

3ntentions& T(e =o#rna% of To#ris! St#$ies1 , p&6&2

4B"i!an "ang%a$es( Air%ines (ttp:...&trave%/$&o!201412$o!esti>f%ig(t>airfare>

ti/et>prie>of>*i!an>*ang%a$es(>air%ines&(t!%

"( Dhaka/Chittagong domestic 4light air4areGticket price:

S#per Saver: "T 4000 Eono!y Saver: "T 4800

Eono!y '%ei*%e: "T 5500

"#siness Saver: "T 8000

"#siness '%ei*%e: "T H000

.( Dhaka H%*lhet domestic 4light air4areGticket price:

S#per Saver: "T G200

Eono!y Saver: "T G800

Eono!y '%ei*%e: "T 4200 "#siness Saver: "T 5600

"#siness '%ei*%e: "T 600

0( Dhaka/CoIs Baar domestic 4light air4areGticket price:

S#per Saver: "T 5500

Eono!y Saver: "T 000

Eono!y '%ei*%e: "T 500

!( Dhaka/Barisal domestic 4light air4areGticket price:S#per Saver: "T G000

Eono!y Saver: "T G500

Eono!y '%ei*%e: "T 4000

( Dhaka/Jessore domestic 4light air4areGticket price:



Eono!y '%ei*%e: "T 4500

7( Dhaka/Ra3shahi domestic 4light air4areGticket price:
http://www.travelkd.com/2014/12/domestic-flight-airfare-ticket-price-of-biman-bangladesh-airlines.htmlhttp://www.travelkd.com/2014/12/domestic-flight-airfare-ticket-price-of-biman-bangladesh-airlines.htmlhttp://www.travelkd.com/2014/12/domestic-flight-airfare-ticket-price-of-biman-bangladesh-airlines.htmlhttp://www.travelkd.com/2014/12/domestic-flight-airfare-ticket-price-of-biman-bangladesh-airlines.html


41/46

4



Eono!y '%ei*%e: "T 4500

6( Dhaka/%aidpur domestic 4light air4areGticket price:S#per Saver: "T G500


Eono!y '%ei*%e: "T 4500

Regent 2irwa*s:(ttp:...&f%yregent&o!orefareL(art

(a/a>C(ittagong

'are: 4000

(a/a> Co;s "aFaar

'are: 5H00

% Bangla airlines:(ttp:...s>*ang%aair%ines&o!fares

(a/a>C(ittagong

"#siness C%ass -eg#%ar Eono!y -estrite$ Eono!y

H000H500 80008500 5500500

(a/a>=essore


5008000 5500000 44005000

(a/a >Sai$p#r


60006500 8500H000 5500500

(a/a> Co;s "aFaar


650010000 H000H500 50005600
http://www.flyregent.com/core/fare_charthttp://www.us-banglaairlines.com/fares/http://www.us-banglaairlines.com/fares/http://www.flyregent.com/core/fare_charthttp://www.us-banglaairlines.com/fares/


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(a/a>S(y%et


80008500 000500 48005G00

+o-oair:(ttps:...&f%ynovoair&o!trv%LfareL(art&p(pNseQ4pageQ1

Dhaka H Chittagong:

Fair/ 6!&&

(a/a> Co;s "aFaar

'air> H400

(a/a>S(y%et

'air> 5800

(a/a>=essore

'air>5800

nited 2irwa*s(ttp:...a*$%&o!fare&(t!%

%R( DOM9%,C %9CORF2R9 %2R% FROM

O+9E2L R9R+

" D@2K2 to C@,2>O+> BD 05&& BD 67&&

. D@2K2 to CONI% B22R BD 0&& BD "&7&&

0 D@2K2 to %L8@9 BD !.& BD 5&&

! D@2K2 to J9%%OR9 BD 0&& BD 6&&&

D@2K2 to %2,DPR BD "6 BD"&0&

7 D@2K2 to R2J%@2@, BD !.& BD 5&&

6 CONI% B22R to C@,2>O+> / /

5 D@2K2 to B2R,%28 BD !.& BD 5&&

1 D@2K2 to ,%@E2RD, BD 0!. BD 75&

Auestionnaire

ear respon$ent, .e are t(e st#$ents of East West University fro! ""A epart!ent& We are

on$#ting a resear( to i$entify t(e Consumer Perception towards Domestic Flights in

BangladeshP%ease spare so!e ti!e to ans.er t(e fo%%o.ing )#estions& T(e infor!ation provi$e$

*y yo# is p#re%y for resear( p#rposes an$ .i%% *e /ept strit%y onfi$entia%&
https://www.flynovoair.com/trvl_fare_chart.php?csec=4&cpage=1https://www.flynovoair.com/trvl_fare_chart.php?csec=4&cpage=1http://www.uabdl.com/fare.htmlhttps://www.flynovoair.com/trvl_fare_chart.php?csec=4&cpage=1http://www.uabdl.com/fare.html


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1. Gender:a. Male b. Female

2. Age:a. Less than 25 years b. 26-35 years c. 36-45 years

d. 46-55 years e. 55 year or more3. Educaiona! #ua!i$caion:

a. No formal education b. School level c.

raduate level d. !ost "raduate level

e. !rofessional #uali$cation4. %ccupaion:

a. Student b. ovt. em%loyee c. %rivate em%loyee d.

&usiness man e. 'thers5. A&erage 'on(!) inco'e:

a. ()5***t+ b. )5***-25***t+ c. 25***-35***t+ d.

35***-45***t+ e. ,45***t+6. *a'i!) +i,e:

a. )-3 b. 4-6 members c. above 6 members

7. -o /re#uen!) do )ou ra&e! ) aira. aily b. 'nce a ee+ c. 'nce a month d. 'nce a year e. More

than a year

8. ou!d )ou reco''end o(er+ o u+e do'e+ic air!ine+

+er&ice+/a0 e$nitely /b0 !robably /c0 Maybe /d0 !robably ill not /e0

e$nitely ill not

9. (a air!ine+ do )ou pre/er/a0 omestic airlines /b0 1nternational airlines

10. Are )ou +ai+$ed i( (e curren do'e+ic air!ine+a. ery satis$ed b. Satis$ed c. issatis$ed d. ery

dissatis$ed

""( Eill *ou go in this airline again

/a0 es /b0 No


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4

".( Do *ou like clu''ing

/a0 es /&0 No

"0( Ehat t*pe o4 channel do *ou like

/a0 ntertainment channels /b0 Movie channels /c0 Nes channels

/d0 eli"ious channels /e0 'thers../!lease s%ecify0

"!( Ehat t*pe o4 Mo-ie *ou like

/a0 omantic /b0 action /c0 comedy /d0 others

/!lease s%ecify0

"( @ow *ou spend *our leisure time

/a0 &y atchin" 7 /b0 &y %layin" "ames /c0 &y doin" or+outs /d0

&y readin" /e0 'thers /!lease s%ecify0

"7( @ow do *ou like to tra-el

/a0 ia bus /b0 ia train /c0 ia %rivate trans%ort /d0 ia %lane /e0 ia

boats /f0 others /!lease s%ecify0

%tatement%trongl*

Disagree#"$

Disagree

#.$

+eutral

#0$

2gree

#!$

%tron

gl*

2gree

#$

3 t(in/ t(e $o!esti air%ines gi-e

passengers personal attention(

-S1

3 t(in/ t(e $o!esti air%ines ens#re

sa4et* o4 4l*ingto t(e passengers&

-S2

3 t(in/ t(e $o!esti air%ines ens#re -SG


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4

proper (an$%ing t(e cases o4 lost

'aggage;s

3 t(in/ t(e staffs are knowledgea'le S1

3 t(in/ t(e staffs areade)uate S2

3 t(in/ t(e staffs are 4riendl* SG3 t(in/ t(ere is a sope of con-enient

4light schedule for ons#!ers in

$o!esti air%ines

C1

3 t(in/ t(e a!o#nt of luggage

allowed to carr*in t(e $o!esti

f%ig(ts are satisfatory

C2

3 t(in/ t(e $o!esti air%ines provi$e

4ast and accurate 'aggage deli-er*

ser-ices

CG

3 t(in/ t(e $o!esti air%ines s(o#%$

i!pose !o$erate amount 4or

o-erweight 'aggages(

C4

3 t(in/ t(e reservation syste! in

$o!esti air%ines is con-enient

T-1

3 t(in/ t(e reservation syste! of

$o!esti air%ines is prompt

T-2

3 t(in/ t(e reservation syste! of

$o!esti air%ines is accurate

T-G

Prie (arge$ *y $o!esti air%ines

4or o-erweight 'aggage;sis %o.

P1

o!esti air%ines ticket priceis %o. P2

Ti/et cancellation 4eeis %o. PG


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:: he 9nd ::

consumer perception towards domestic flight in bangladesh

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