consumer meets the circular economy
TRANSCRIPT
#consumercleantech #smartups #behaviourchange
Roope MokkaFounderDemos Helsinki
Incorporating to changing lifestyles and uses to circular economy.
A framework
Changing Lifestyles
From efficiency to value.
INCORPORATING USER INTO CIRCULAR ECONOMY
Strategic Niche Management
Demos Helsinki is the Nordic think tank
2008 2009 2010 2011 2012 2013 2013 2014
Innovation Workshops with gatekeeper corporations
Nordic Smart City accelerators
Smart resource utilisation consulting for companies
Innovation Camps with Startups
OUR WORK
Research
Innovation
Digitalisation making urban lifestyles more sustainable
Mobility-as-service, E-bikes as a case.
Consumer markets for cleantech
Internet of things, sensor revolution and big data as ways to decouple wellbeing from resource consumption.
2015
Meet the user. A Human.
Humans are the source of ALL economic value.
WHAT WILL DRIVE THE CHANGE IN OUR LIFESTYLES IN THE
UPCOMING DECADE?
USER-FOCUS
RESOURCESCARCITY
DIGITALISATION
Google to Buy Nest Labs for $3.2 Billion Internet Company Extends Reach Into Home with Buy of Thermostat, Smoke Detector Maker
Opower Shares Soar in IPO
BlaBlaCar Raises A Massive $100 Million Round To Create A Global Long Distance Ride-Sharing Network
Facebook Buys Oculus Rift For $2 Billion
CIRCULAR ECONOMY
“A circular economy is one that is restorative and regenerative by design, and which aims to keep products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles.”
Ellen McArthur Foundation
CIRCULAR ECONOMY FOR CONSUMERS“A circular economy for users is one that is restorative and regenerative by design, and which aims to maximise the utility and value of products and services at all times, creating new service platforms for collaboration, use and experience.
ServiceProduct
Production Consumption
Technology Experience
Where’s Circular Economy going?
Corporations Startups
Sustainability Disruption
BOTTOM LINE: What changes the most?
ENERGY CONSUMPTION PER HOUSEHOLD
30%
30%
housing
= 70%
food+25%
15% mobility+
MONTHLY HOUSEHOLD EXPENDITURE
329
251
Telecommunication is used as a reference point.
49
200€
400€
600€
800€
30%
678
25%
15%
= 1260€
678 €
329 €+
251 €+
MOST NATURAL RESOURCESMOST CAPITAL
MOST CONSUMER SPEND+
BAD USER EXPERIENCEUNDERDEVELOPED SERVICES
HOMES, TRANSPORTATION
AND FOOD
SHARIN
G OPTIMISATION
IMMATERIALIS
ATIO
N
CIRCULAR ECONOMY
THE FRAMEWORK FOR CONSUMER DRIVEN CIRCULAR ECONOMY
Increasing the utilization rate of physical resources by sharing.
Optimizing the use of physical inputs through the use of smart home, metering and gamification applications.
Upcycling and refurbishment in the core: Increasing the value of physical assets by implementing energy efficiency solutions for homes as well as various other circular economy applications.
Smart substitution to replace resource-intensive practices, via virtual reality and behaviour change.
RE
SOURCE EFFICIENCY MODELSCOMPAN
IES
COMPANIES
COMPANIES
SOMPAN
IES
FEATURES IN COMPANIES’
BUSINESS MODELS
S
HARING
OPTIMISATION
IMM
ATERIALISATION
CIRCULAR E
CONO
MY
From Finland:
Sharetribe, KuinOma, Weegos, GreenRiders, Ants, Hukkatila
Aiyanyu, AirBnB, BlaBla Car, Nimber, Lyft, Xiaozhu, Verybite
AskForTask, Hoffice, Huolala, Lan Xi Niu, Yongche, Box at Work
BiTeBi Wifi, Argos, Swap, esolidar, Bettervest, Jaano, eMio, Wundercar
Floatility, Parking PandaBig companies:
Hyatt Hotels / OneFineStay, Daimler / Car2Go
Citi Group / Nyc Bike sharingBarclays / Santander Cycles
Cemex / Patrimonio Hoy, Peugeot / Mu Mobility
Askareet, Yhteismaa, Venuu, PiggyBaggy, KortteliAuto
Collaplan, City Car Club, Kyyti, Kliffa, Local Community Catalyser
Around the world:
PommePomme, Homeaway, Tujia, Uber, RelayRides, Campanda, CofficeFord2Go, Avis / Zipcar, W Hotels / DesksNearMe
Zaarly, Taskrabbit, Shangdong province / EV company, Airtasker
upcycling of vehicles
remod
eling
digital service
innovation
p2p marketplace platforms
ridesharing - hitchhiking
carsharingsocial cookingco-creation platform
home a
utomati
on
energ
y man
agem
ent
smart v
ehicles
need based optimisation
all in one application
turnkey solutions
crowdfunding
substitution of ingredients
product innovation
energy source substitution
replacement of anim
al protein sources
smart routing
replacement of ownership needs
turn
key s
olut
ions
digita
l serv
ice pl
atform
smar
t met
ering
upcycling of vehicles
tuning
From Finland
Purjebägit, GlobeHope, Pure Waste Textiles
Electric hill assistant unitIke
a Seco
ndha
nd Ca
mpaign
Around the world
:
Kutsu
Plus,
MobiGo
Pilot,
Clea
n Wate
r Map
ping,
AsmoC
harge
r
From
Finlan
d:
Enev
o, Lo
adbro
, Anto
n & An
ton, F
resgo
, Blok
food
OptiW
atti, N
aturve
ntion
, Salu
sfin,
Energ
yUp,
There
Corp
oratio
n
BikeCitizens, Ferroamp, Greenpocket, Mapdwell, W
attime, Open Utilit
y
Around the world
Kuaidadi, Capacity Energy Storage, Ethera, Ice Gateway, CoolingInno
Swarco, Agrilution, Changhong, Growen
Kauppahalli24, Finsect, Ambronite, OatKitchen, Digital Foodie, Repack, Tuup
From Finland:OurNeighbourhood, Cubicasa, Masar, Solnet, Savo Solar, VirtuaaliassistenttiWalkIt, WeShareSolar, CrowdPowerPlant, GreenGoEnergy, WashIt
Around the worldeeMobility, Fortum, Eneron, Ensto, Gasum, Ikea Solar, Caverion, Fira
GreenEnergetic, SunRun, Qixxit, Xylophane, Bitty, Beyond Meat
Neste Oils, Bill Gates / Hampton Creek
Big companies
ST1, Gaia, Alibaba / Alipay
Big companies:
IoTsens, BaseN, RYM Oy,
Oras, Rettig ICC, SRV, Termopanels Oy, Valtavalo, Vantaan Energia
Bonsum, Oculus Rift, Solarkiosk, GoWorkaBit
Headsted, YOU, Meedoc, Emotion Tracker, Catalyze Impact, Microtask
Granlund, Greenluxt, Helen, Hydrocell, Motiva, OilonHalton Group
Bright Products, MyForest, NuSpaarpas, Moves, Enerbee, 500more
Fourdeg, Ouman, One1, Enefix, Suomen bioauto
Etsy, R
ainfor
est Co
nnection
, RVS
Ikea S
econ
dhan
d Cam
paign
Panta
luren
, Bun
dles,
Fairp
hone
, Lyf
Shoe
s, La
ssila
& Tika
noja
Heliix, Yetu, Ferroamp, Thermondo
Solvatten, LifeStraw, Biobean, NaNomaji
Big co
mpan
ies:
Pata
gonia
& Eb
ay, G
oogl
e Pro
ject A
ra, E
coma
tion
Envo
r Gro
up O
y, G
reen
Soun
d, Ku
usan
kosk
i Rec
yclin
g
Xiaojukeji, Watty, Opower, Viva, 720, 2andgo
S
HARING
OPTIMISATION
IMM
ATERIALISATION
CIRCULAR E
CONO
MY
From Finland:
Sharetribe, KuinOma, Weegos, GreenRiders, Ants, Hukkatila
Aiyanyu, AirBnB, BlaBla Car, Nimber, Lyft, Xiaozhu, Verybite
AskForTask, Hoffice, Huolala, Lan Xi Niu, Yongche, Box at Work
BiTeBi Wifi, Argos, Swap, esolidar, Bettervest, Jaano, eMio, Wundercar
Floatility, Parking PandaBig companies:
Hyatt Hotels / OneFineStay, Daimler / Car2Go
Citi Group / Nyc Bike sharingBarclays / Santander Cycles
Cemex / Patrimonio Hoy, Peugeot / Mu Mobility
Askareet, Yhteismaa, Venuu, PiggyBaggy, KortteliAuto
Collaplan, City Car Club, Kyyti, Kliffa, Local Community Catalyser
Around the world:
PommePomme, Homeaway, Tujia, Uber, RelayRides, Campanda, CofficeFord2Go, Avis / Zipcar, W Hotels / DesksNearMe
Zaarly, Taskrabbit, Shangdong province / EV company, Airtasker
Upgrading
Tuning
digital service
innovation
marketplace platforms
ridesharing - hitchhiking
carsharinggrocery deliverybikesharing
home a
utomati
on
energ
y man
agem
ent
smart v
ehicles
need based optimisation
all in one app for mobility
nudging and self-help
shipping and deliveries
digital services
product innovation
turnkey solutions for EV management
replacement of own needs
Biofuels, geothermal heat, windpower
smart routing
reusable packaging and shipping materials
turn
key s
olut
ions
From Finland
Purjebägit, GlobeHope, Pure Waste Textiles
Electric hill assistant unit
Ikea S
econd
hand
Campa
ign
Around the world
:
Kutsu
Plus,
MobiGo
Pilot,
Clea
n Wate
r Map
ping,
AsmoC
harge
r
From
Finlan
d:
Enev
o, Lo
adbro
, Anto
n & An
ton, F
resgo
, Blok
food
OptiW
atti, N
aturve
ntion
, Salu
sfin,
Energ
yUp,
There
Corp
oratio
n
BikeCitizens, Ferroamp, Greenpocket, Mapdwell, W
attime, Open Utilit
y
Around the world
Kuaidadi, Capacity Energy Storage, Ethera, Ice Gateway, CoolingInno
Swarco, Agrilution, Changhong, Growen
Kauppahalli24, Finsect, Ambronite, OatKitchen, Digital Foodie, Repack, Tuup
From Finland:OurNeighbourhood, Cubicasa, Masar, Solnet, Savo Solar, VirtuaaliassistenttiWalkIt, WeShareSolar, CrowdPowerPlant, GreenGoEnergy, WashIt
Around the worldeeMobility, Fortum, Eneron, Ensto, Gasum, Ikea Solar, Caverion, Fira
GreenEnergetic, SunRun, Qixxit, Xylophane, Bitty, Beyond MeatNeste Oils, Bill Gates / Ham
pton CreekBig companies
ST1, Gaia, Alibaba / Alipay
Big companies:
IoTsens, BaseN, RYM Oy,
Oras, Rettig ICC, SRV, Termopanels Oy, Valtavalo, Vantaan Energia
Bonsum, Oculus Rift, Solarkiosk, GoWorkaBit
Headsted, YOU, Meedoc, Emotion Tracker, Catalyze Impact, Microtask
Granlund, Greenluxt, Helen, Hydrocell, Motiva, OilonHalton Group
Bright Products, MyForest, NuSpaarpas, Moves, Enerbee, 500more
Fourdeg, Ouman, One1, Enefix, Suomen bioauto
Etsy, R
ainfor
est Co
nnection
, RVS
Ikea S
econ
dhan
d Cam
paign
Panta
luren
, Bun
dles,
Fairp
hone
, Lyf
Shoe
s, La
ssila
& Tika
noja
Heliix, Yetu, Ferroamp, Thermondo
Solvatten, LifeStraw, Biobean, NaNomaji
Big co
mpan
ies:
Pata
gonia
& Eb
ay, G
oogl
e Pro
ject A
ra, E
coma
tion
Envo
r Gro
up O
y, G
reen
Soun
d, Ku
usan
kosk
i Rec
yclin
g
Xiaojukeji, Watty, Opower, Viva, 720, 2andgo
NAME: Xiaojukeji FIELD: mobility KEY FEATURES IN BIZ MODEL: Smart routing and need based optimizationFROM: China WHAT do they do: P2P hitchhiking service and P2P & B2B car rentals
NAME: There FIELD: housing KEY FEATURES IN BIZ MODEL: Turnkey solutions, home automation, energy management FROM: Finland WHAT do they do: Smart energy control systems that are adapted to existing systems to achieve better energy management and price optimisation.
S
HARING
OPTIMISATION
IMM
ATERIALISATION
CIRCULAR E
CONO
MY
From Finland:
Sharetribe, KuinOma, Weegos, GreenRiders, Ants, Hukkatila
Aiyanyu, AirBnB, BlaBla Car, Nimber, Lyft, Xiaozhu, Verybite
AskForTask, Hoffice, Huolala, Lan Xi Niu, Yongche, Box at Work
BiTeBi Wifi, Argos, Swap, esolidar, Bettervest, Jaano, eMio, Wundercar
Floatility, Parking PandaBig companies:
Hyatt Hotels / OneFineStay, Daimler / Car2Go
Citi Group / Nyc Bike sharingBarclays / Santander Cycles
Cemex / Patrimonio Hoy, Peugeot / Mu Mobility
Askareet, Yhteismaa, Venuu, PiggyBaggy, KortteliAuto
Collaplan, City Car Club, Kyyti, Kliffa, Local Community Catalyser
Around the world:
PommePomme, Homeaway, Tujia, Uber, RelayRides, Campanda, CofficeFord2Go, Avis / Zipcar, W Hotels / DesksNearMe
Zaarly, Taskrabbit, Shangdong province / EV company, Airtasker
upcycling of vehicles
remod
eling
digital service
innovation
p2p marketplace platforms
ridesharing - hitchhiking
carsharingsocial cookingco-creation platform
hom
e au
tom
atio
n
ener
gy m
anag
emen
t
smart v
ehicles
need based optimisation
all in one application
turnkey solutions
crowdfunding
product innovationreplacement of ownership needs
energy source substitution
replacement of anim
al
protein sources
smart routing
substitution of ingredients
turn
key
solu
tions
digita
l serv
ice pl
atform
smar
t met
ering
upcycling of vehicles
tuning
From Finland
Purjebägit, GlobeHope, Pure Waste Textiles
Electric hill assistant unit
Ikea S
econd
hand
Campa
ign
Around the world
:
Kutsu
Plus,
MobiGo
Pilot,
Clea
n Wate
r Map
ping,
AsmoC
harge
r
From
Finlan
d:
Enev
o, Lo
adbro
, Anto
n & An
ton, F
resgo
, Blok
food
OptiW
atti, N
aturve
ntion
, Salu
sfin,
Energ
yUp,
Ther
e Co
rpor
atio
n
BikeCitizens, Ferroamp, Greenpocket, Mapdwell, W
attime, Open Utilit
y
Around the world
Kuaidadi, Capacity Energy Storage, Ethera, Ice Gateway, CoolingInno
Swarco, Agrilution, Changhong, Growen
Kauppahalli24, Finsect, Ambronite, Oatkitchen, Digital Foodie, Repack, Tuup
From Finland:OurNeighbourhood, Cubicasa, Masar, Solnet, Savo Solar, VirtuaaliassistenttiWalkIt, WeShareSolar, CrowdPowerPlant, GreenGoEnergy, WashIt
Around the worldeeMobility, Fortum, Eneron, Ensto, Gasum, Ikea Solar, Caverion, Fira
GreenEnergetic, SunRun, Qixxit, Xylophane, Bitty, Beyond Meat
Neste Oils, Bill Gates / Hampton Creek
Big companies
ST1, Gaia, Alibaba / Alipay
Big companies:
IoTsens, BaseN, RYM Oy,
Oras, Rettig ICC, SRV, Termopanels Oy, Valtavalo, Vantaan Energia
Bonsum, Oculus Rift, Solarkiosk, GoWorkaBit
Headsted, YOU, Meedoc, Emotion Tracker, Catalyze Impact, MicrotaskGranlund, Greenluxt, Helen, Hydrocell, Motiva, OilonHalton Group
Bright Products, MyForest, NuSpaarpas, Moves, Enerbee, 500more
Fourdeg, Ouman, One1, Enefix, Suomen bioauto
Etsy, R
ainfor
est Co
nnection
, RVS
Ikea S
econ
dhan
d Cam
paign
Panta
luren
, Bun
dles,
Fairp
hone
, Lyf
Shoe
s, La
ssila
& Tika
noja
Heliix, Yetu, Ferroamp, Thermondo
Solvatten, LifeStraw, Biobean, NaNomaji
Big co
mpan
ies:
Pata
gonia
& Eb
ay, G
oogl
e Pro
ject A
ra, E
coma
tion
Envo
r Gro
up O
y, G
reen
Soun
d, Ku
usan
kosk
i Rec
yclin
g
Xiaojukeji, Watty, Opower, Viva, 720, 2andgo
S
HARING
OPTI
MISATION
IMMATERIALISATION
CIRCULAR ECONOMY
From Finland:
Sharetribe, KuinOma, Weegos, GreenRiders, Ants, Hukkatila
Aiyanyu, AirBnB, BlaBla Car, Nimber, Lyft, Xiaozhu, Verybite
AskForTask, Hoffice, Huolala, Lan Xi Niu, Yo
ngche, Box at Work
BiTeBi W
ifi, Argo
s, Swap
, esoli
dar, B
etterv
est, Ja
ano, e
Mio, Wun
derca
r
Floati
lity, P
arking
Pand
aBig
compa
nies:
Hyat
t Hot
els /
OneF
ineSt
ay, D
aimler
/ Ca
r2Go
Citi G
roup
/ Ny
c Bike
shar
ing
Barc
lays
/ Sa
ntan
der C
ycle
s
Cem
ex /
Patri
mon
io H
oy, P
euge
ot /
Mu M
obili
ty
Askareet, Yhteismaa, Venuu, PiggyBaggy, KortteliAuto
Collaplan, City Car Club, Kyyti, Kliffa, Local Community Catalyser
Around the world:
PommePomme, Homeaway, Tujia, Uber, R
elayRides, Campanda, Coffice
Ford
2Go,
Avis
/ Zipc
ar, W
Hot
els /
Desk
sNea
rMe
Zaarly
, Taskrab
bit, Shangdong prov
ince / EV
company, A
irtaske
r
upcyc
ling o
f veh
icles
remodelin
g
digital service
innovation
p2p marketplace platforms
ridesharing - hitchhiking
carsha
ring
socia
l coo
king
co-c
reat
ion pl
atfo
rm
home automation
energy management
smart
vehic
les
need
bas
ed op
timisa
tion
all in one applic
ation tur
nkey
solut
ions
crow
dfun
ding
prod
uct i
nnov
ation
repla
cem
ent o
f owner
ship
nee
ds
energy source substitution
replacement of animal
protein sources
smar
t rou
ting
subs
titut
ion of
ingr
edien
ts
turnkey solutions
digital service platformsmart metering
upcy
cling
of ve
hicle
s
tunin
g
From
Finl
and
Purje
bägit
, Glob
eHop
e, Pu
re Was
te Te
xtiles
Elec
tric h
ill as
sista
nt u
nit Ikea Secondhand Campaign
Around
the w
orld:
KutsuPlus, MobiGoPilot, Clean Water Mapping, AsmoCharger
From Finland:
Enevo, Loadbro, Anton & Anton, Fresgo, Blokfood
OptiWatti, Naturvention, Salusfin, EnergyUp, There Corporation
BikeC
itizen
s, Fe
rroam
p, Gr
eenp
ocke
t, Map
dwell
, Watt
ime,
Open
Utilit
y
Aroun
d the
world
Kuaid
adi, C
apac
ity En
ergy S
torag
e, Eth
era, Ic
e Gate
way,
Cooli
ngInn
o
Swarc
o, Ag
riluti
on, C
hang
hong
, Grow
en
Kaup
paha
lli24
, Fins
ect,
Ambr
onite
, Oat
kitch
en, D
igita
l Foo
die, R
epac
k, Tu
up
From
Finl
and:
OurN
eighb
ourh
ood,
Cubi
casa
, Mas
ar, S
olne
t, Sa
vo S
olar
, Virt
uaal
iassis
tent
tiWalk
It, WeS
hareS
olar, C
rowdP
owerP
lant, G
reenG
oEne
rgy, W
ashIt
Arou
nd th
e worl
d
eeMobilit
y, Fort
um, Enero
n, Ensto
, Gasum, Ik
ea Sola
r, Cave
rion, Fi
ra
Green
Energ
etic,
SunR
un, Q
ixxit,
Xylop
hane
, Bitt
y, Bey
ond M
eat
Neste Oils, Bill Gates / Hampton CreekBig companies
ST1, Gaia, Alibaba / Alipay
Big
com
pani
es:
IoTs
ens,
Base
N, R
YM O
y,
Oras, Rettig
ICC, SRV, Term
opanels Oy, V
altavalo, Vantaan Energia
Bonsum, Oculus Rift, Solarkiosk, GoWorkaBit
Head
sted,
YOU,
Meed
oc, E
motio
n Tra
cker,
Cata
lyze I
mpac
t, Mi
crota
sk
Granlund, Greenluxt, Helen, Hydrocell, M
otiva, OilonHalton Group
Bright Products, MyForest, NuSpaarpas, Moves, Enerbee, 500more
Four
deg,
Ouma
n, On
e1, E
nefix
, Suo
men
bioau
to
Etsy, R
ainfor
est Connect
ion, RVS
Ikea Secondhand Campaign
Pantaluren, Bundles, Fairphone, Lyf Shoes, Lassila & Tikanoja
Helii
x, Ye
tu, F
erro
amp,
Ther
mond
o
Solva
tten,
LifeS
traw,
Biob
ean,
NaNo
maji
Big companies:
Patagonia & Ebay, Google Project Ara, Ecomation
Envor Group Oy, GreenSound, Kuusankoski Recycling
Xiaoju
keji,
Watty
, Opo
wer, V
iva, 7
20, 2
andg
o
NAME: Tuup FIELD: mobilityKEY FEATURES IN BIZ MODEL: replacement of ownership needs, all in one applicationFROM: Finland WHAT do they do: Gathers all services for mobility under one platform, all in one solution for mobility
S
HARING
OPTI
MISATION
IMMATERIALISATION
CIRCULAR ECONOMY
From Finland:
Sharetribe, KuinOma, Weegos, GreenRiders, Ants, Hukkatila
Aiyanyu, AirBnB, BlaBla Car, Nimber, Lyft, Xiaozhu, Verybite
AskForTask, Hoffice, Huolala, Lan Xi Niu, Yo
ngche, Box at Work
BiTeBi W
ifi, Argo
s, Swap
, esoli
dar, B
etterv
est, Ja
ano, e
Mio, Wun
derca
r
Floati
lity, P
arking
Pand
aBig
compa
nies:
Hyat
t Hot
els /
OneF
ineSt
ay, D
aimler
/ Ca
r2Go
Citi G
roup
/ Ny
c Bike
shar
ing
Barc
lays
/ Sa
ntan
der C
ycle
s
Cem
ex /
Patri
mon
io H
oy, P
euge
ot /
Mu M
obili
ty
Askareet, Yhteismaa, Venuu, PiggyBaggy, KortteliAuto
Collaplan, City Car Club, Kyyti, Kliffa, Local Community Catalyser
Around the world:
PommePomme, Homeaway, Tujia, Uber, R
elayRides, Campanda, Coffice
Ford
2Go,
Avis
/ Zipc
ar, W
Hot
els /
Desk
sNea
rMe
Zaarly
, Taskrab
bit, Shangdong prov
ince / EV
company, A
irtaske
r
upcyc
ling o
f veh
icles
remodelin
g
digital service
innovation
p2p marketplace platforms
ridesharing - hitchhiking
carsha
ring
socia
l coo
king
co-c
reat
ion pl
atfo
rm
home automation
energy management
smart
vehic
les
need
bas
ed op
timisa
tion
all in one application tur
nkey
solut
ions
crow
dfun
ding
prod
uct i
nnov
atio
nrep
lacem
ent o
f owne
rship
need
s
energy source substitution
replacement of animal
protein sources
smar
t rou
ting
subs
titut
ion
of in
gred
ient
s
turnkey solutions
digital service platformsmart metering
upcy
cling
of ve
hicle
s
tunin
g
From
Finl
and
Purje
bägit
, Glob
eHop
e, Pu
re Was
te Te
xtiles
Elec
tric h
ill as
sista
nt u
nit Ikea Secondhand Campaign
Around
the w
orld:
KutsuPlus, MobiGoPilot, Clean Water Mapping, AsmoCharger
From Finland:
Enevo, Loadbro, Anton & Anton, Fresgo, Blokfood
OptiWatti, Naturvention, Salusfin, EnergyUp, There Corporation
BikeC
itizen
s, Fe
rroam
p, Gr
eenp
ocke
t, Map
dwell
, Watt
ime,
Open
Utilit
y
Aroun
d the
world
Kuaid
adi, C
apac
ity En
ergy S
torag
e, Eth
era, Ic
e Gate
way,
Cooli
ngInn
o
Swarc
o, Ag
riluti
on, C
hang
hong
, Grow
en
Kaup
paha
lli24
, Fins
ect,
Ambr
onite
, Oat
Kitc
hen,
Digi
tal F
oodie
, Rep
ack,
Tuup
From
Finl
and:
OurN
eighb
ourh
ood,
Cubi
casa
, Mas
ar, S
olne
t, Sa
vo S
olar
, Virt
uaal
iassis
tent
tiWalk
It, WeS
hareS
olar, C
rowdP
owerP
lant, G
reenG
oEne
rgy, W
ashIt
Arou
nd th
e worl
d
eeMobilit
y, Fort
um, Enero
n, Ensto
, Gasum, Ik
ea Sola
r, Cave
rion, Fi
ra
Green
Energ
etic,
SunR
un, Q
ixxit,
Xylop
hane
, Bitt
y, Bey
ond M
eat
Neste Oils, Bill Gates / Hampton CreekBig companies
ST1, Gaia, Alibaba / Alipay
Big
com
pani
es:
IoTs
ens,
Base
N, R
YM O
y,
Oras, Rettig
ICC, SRV, Term
opanels Oy, V
altavalo, Vantaan Energia
Bonsum, Oculus Rift, Solarkiosk, GoWorkaBit
Head
sted,
YOU,
Meed
oc, E
motio
n Tra
cker,
Cata
lyze I
mpac
t, Mi
crota
sk
Granlund, Greenluxt, Helen, Hydrocell, M
otiva, OilonHalton Group
Bright Products, MyForest, NuSpaarpas, Moves, Enerbee, 500more
Four
deg,
Ouma
n, On
e1, E
nefix
, Suo
men
bioa
uto
Etsy, R
ainfor
est Connect
ion, RVS
Ikea Secondhand Campaign
Pantaluren, Bundles, Fairphone, Lyf Shoes, Lassila & Tikanoja
Helii
x, Ye
tu, F
erro
amp,
Ther
mond
o
Solva
tten,
LifeS
traw,
Biob
ean,
NaNo
maji
Big companies:
Patagonia & Ebay, Google Project Ara, Ecomation
Envor Group Oy, GreenSound, Kuusankoski Recycling
Xiaoju
keji,
Watty
, Opo
wer, V
iva, 7
20, 2
andg
o
NAME: Oatkitchen FIELD: food RESOURCE EFFICIENCY MODEL(S): smart substitution and dematerialisation, optimisation FROM: Finland WHAT do they do: Substitution of animal proteins for vegetable sources by creating new, delicious foods and ingredients based on vegetable proteins.
OATKITCHEN
S
HARING
OPTIMISATION
IMM
ATERIALISATION
CIRCULAR E
CONO
MY
From Finland:
Sharetribe, KuinOma, Weegos, GreenRiders, Ants, Hukkatila
Aiyanyu, AirBnB, BlaBla Car, Nimber, Lyft, Xiaozhu, Verybite
AskForTask, Hoffice, Huolala, Lan Xi Niu, Yongche, Box at WorkBiTeBi Wifi, Argos, Swap, esolidar, Bettervest, Jaano, eMio, Wundercar
Floatility, Parking PandaBig companies:
Hyatt Hotels / OneFineStay, Daimler / Car2Go
Citi Group / Nyc Bike sharingBarclays / Santander Cycles
Cemex / Patrimonio Hoy, Peugeot / Mu Mobility
Askareet, Yhteismaa, Venuu, PiggyBaggy, KortteliAuto
Collaplan, City Car Club, Kyyti, Kliffa, Local Community Catalyser
Around the world:
PommePomme, Homeaway, Tujia, Uber, RelayRides, Campanda, CofficeFord2Go, Avis / Zipcar, W Hotels / DesksNearMe
Zaarly, Taskrabbit, Shangdong province / EV company, Airtasker
Upgrading
Tuning
digital service
innovation
p2p marketplace platform
s
ridesharing - hitchhiking
carsharingsocial cookingco-creation platform
home a
utomati
on
energ
y man
agem
ent
smart v
ehicles
need based optimisation
all in one app for mobility
nudging and self-help
crowdfunding
digital services
product innovation
turnkey solutions for EV management
replacement of own needs
Biofuels, geothermal heat, windpower
smart routing
reusable packaging and shipping materials
turn
key s
olut
ions
From Finland
Purjebägit, GlobeHope, Pure Waste Textiles
Electric hill assistant unit
Ikea S
econd
hand
Campa
ign
Around the world
:
Kutsu
Plus,
MobiGo
Pilot,
Clea
n Wate
r Map
ping,
AsmoC
harge
r
From
Finlan
d:
Enev
o, Lo
adbro
, Anto
n & An
ton, F
resgo
, Blok
food
OptiW
atti, N
aturve
ntion
, Salu
sfin,
Energ
yUp,
There
Corp
oratio
n
BikeCitizens, Ferroamp, Greenpocket, Mapdwell, W
attime, Open Utilit
y
Around the world
Kuaidadi, Capacity Energy Storage, Ethera, Ice Gateway, CoolingInno
Swarco, Agrilution, Changhong, Growen
Kauppahalli24, Finsect, Ambronite, OatKitchen, Digital Foodie, Repack, Tuup
From Finland:OurNeighbourhood, Cubicasa, Masar, Solnet, Savo Solar, VirtuaaliassistenttiWalkIt, WeShareSolar, CrowdPowerPlant, GreenGoEnergy, WashIt
Around the worldeeMobility, Fortum, Eneron, Ensto, Gasum, Ikea Solar, Caverion, Fira
GreenEnergetic, SunRun, Qixxit, Xylophane, Bitty, Beyond Meat
Neste Oils, Bill Gates / Hampton Creek
Big companies
ST1, Gaia, Alibaba / Alipay
Big companies:
IoTsens, BaseN, RYM Oy,
Oras, Rettig ICC, SRV, Termopanels Oy, Valtavalo, Vantaan Energia
Bonsum, Oculus Rift, Solarkiosk, GoWorkaBit
Headsted, YOU, Meedoc, Emotion Tracker, Catalyze Impact, Microtask
Granlund, Greenluxt, Helen, Hydrocell, Motiva, OilonHalton Group
Bright Products, MyForest, NuSpaarpas, Moves, Enerbee, 500more
Fourdeg, Ouman, One1, Enefix, Suomen bioauto
Etsy, R
ainfor
est Co
nnection
, RVS
Ikea S
econ
dhan
d Cam
paign
Panta
luren
, Bun
dles,
Fairp
hone
, Lyf
Shoe
s, La
ssila
& Tika
noja
Heliix, Yetu, Ferroamp, Thermondo
Solvatten, LifeStraw, Biobean, NaNomaji
Big co
mpan
ies:
Pata
gonia
& Eb
ay, G
oogl
e Pro
ject A
ra, E
coma
tion
Envo
r Gro
up O
y, G
reen
Soun
d, Ku
usan
kosk
i Rec
yclin
g
Xiaojukeji, Watty, Opower, Viva, 720, 2andgo
NAME: Verybite FIELD: FoodKEY FEATURES IN BIZ MODEL: Social cooking, P2P marketplace platform, crowdfundingFROM: China WHAT do they do: P2P marketplace for homemade food and delivery service
VERYBITE
S
HARING
OPTIMISATION
IMM
ATERIALISATION
CIRCULAR E
CONO
MY
From Finland:
Sharetribe, KuinOma, Weegos, GreenRiders, Ants, Hukkatila
Aiyanyu, AirBnB, BlaBla Car, Nimber, Lyft, Xiaozhu, Verybite
AskForTask, Hoffice, Huolala, Lan Xi Niu, Yongche, Box at WorkBiTeBi Wifi, Argos, Swap, esolidar, Bettervest, Jaano, eMio, Wundercar
Floatility, Parking PandaBig companies:
Hyatt Hotels / OneFineStay, Daimler / Car2Go
Citi Group / Nyc Bike sharingBarclays / Santander Cycles
Cemex / Patrimonio Hoy, Peugeot / Mu Mobility
Askareet, Yhteismaa, Venuu, PiggyBaggy, KortteliAuto
Collaplan, City Car Club, Kyyti, Kliffa, Local Community Catalyser
Around the world:
PommePomme, Homeaway, Tujia, Uber, RelayRides, Campanda, CofficeFord2Go, Avis / Zipcar, W Hotels / DesksNearMe
Zaarly, Taskrabbit, Shangdong province / EV company, Airtasker
upcycling of vehicles
remod
eling
digital service
innovation
p2p marketplace platforms
ridesharing - hitchhiking
carsharingsocial cookingco-creation platform
home a
utomati
on
energ
y man
agem
ent
smart v
ehicles
need based optimisation
all in one app for mobility
nudging and self-help
crowdfunding
digital services
product innovation
turnkey solutions for EV management
replacement of own needs
Biofuels, geothermal heat, windpower
smart routing
reusable packaging and shipping materials
turn
key s
olut
ions
digita
l serv
ice pl
atform
smar
t met
ering
upcycling of vehicles
tuning
From Finland
Purjebägit, GlobeHope, Pure Waste Textiles
Electric hill assistant unit
Ikea S
econd
hand
Campa
ign
Around the world
:
Kutsu
Plus,
MobiGo
Pilot,
Clea
n Wate
r Map
ping,
AsmoC
harge
r
From
Finlan
d:
Enev
o, Lo
adbro
, Anto
n & An
ton, F
resgo
, Blok
food
OptiW
atti, N
aturve
ntion
, Salu
sfin,
Energ
yUp,
There
Corp
oratio
n
BikeCitizens, Ferroamp, Greenpocket, Mapdwell, W
attime, Open Utilit
y
Around the world
Kuaidadi, Capacity Energy Storage, Ethera, Ice Gateway, CoolingInno
Swarco, Agrilution, Changhong, Growen
Kauppahalli24, Finsect, Ambronite, OatKitchen, Digital Foodie, Repack, Tuup
From Finland:OurNeighbourhood, Cubicasa, Masar, Solnet, Savo Solar, VirtuaaliassistenttiWalkIt, WeShareSolar, CrowdPowerPlant, GreenGoEnergy, WashIt
Around the worldeeMobility, Fortum, Eneron, Ensto, Gasum, Ikea Solar, Caverion, Fira
GreenEnergetic, SunRun, Qixxit, Xylophane, Bitty, Beyond Meat
Neste Oils, Bill Gates / Hampton Creek
Big companies
ST1, Gaia, Alibaba / Alipay
Big companies:
IoTsens, BaseN, RYM Oy,
Oras, Rettig ICC, SRV, Termopanels Oy, Valtavalo, Vantaan Energia
Bonsum, Oculus Rift, Solarkiosk, GoWorkaBit
Headsted, YOU, Meedoc, Emotion Tracker, Catalyze Impact, Microtask
Granlund, Greenluxt, Helen, Hydrocell, Motiva, OilonHalton Group
Bright Products, MyForest, NuSpaarpas, Moves, Enerbee, 500more
Fourdeg, Ouman, One1, Enefix, Suomen bioauto
Etsy, R
ainfor
est Co
nnection
, RVS
Ikea S
econ
dhan
d Cam
paign
Panta
luren
, Bun
dles,
Fairp
hone
, Lyf
Shoe
s, La
ssila
& Tika
noja
Heliix, Yetu, Ferroamp, Thermondo
Solvatten, LifeStraw, Biobean, NaNomaji
Big co
mpan
ies:
Pata
gonia
& Eb
ay, G
oogl
e Pro
ject A
ra, E
coma
tion
Envo
r Gro
up O
y, G
reen
Soun
d, Ku
usan
kosk
i Rec
yclin
g
Xiaojukeji, Watty, Opower, Viva, 720, 2andgo
NAME: Bettervest FIELD: HousingKEY FEATURES IN BIZ MODEL: Crowdfunding, co-creation platformFROM: Germany WHAT do they do: Crowdfunding platform that makes it possible for anyone to invest in energy efficiency projects and benefit from the savings.
SHARING
OPTIMISATION
IMMATERIALI
SATI
ON
CIR
CULAR ECONOMY
From Finland:
Sharetribe, KuinOma, Weegos, GreenRiders, Ants, Hukkatila
Aiyanyu, AirBnB, BlaBla Car, Nimber, Lyft, Xiaozhu, Verybite
AskForTask, Hoffice, Huolala, Lan Xi Niu, Yongche, Box at Work
BiTeBi Wifi, Argos, Swap, esolidar, Bettervest, Jaano, eMio, Wundercar
Floatility, Parking PandaBig companies:
Hyatt Hotels / OneFineStay, Daimler / Car2Go
Citi Group / Nyc Bike sharingBarclays / Santander Cycles
Cemex / Patrim
onio Hoy, Peugeot / Mu Mobility
Askareet, Yhteismaa, Venuu, PiggyBaggy, KortteliAuto
Collaplan, City Car Club, Kyyti, Kliffa, Local Community Catalyser
Around the world:
PommePomme, Homeaway, Tujia, Uber, RelayRides, Campanda, Coffice
Ford2Go, Avis / Zipcar, W Hotels / DesksNearMe
Zaarly, Taskrabbit, Shangdong province / EV company, Airtasker
recyclingremodeling
digital service
innovation
p2p marketplace platforms
ridesharing - hitchhiking
carsharingsocial cooking
co-creation platform
home automation
energy management
smart vehicles
need based optimisation
all in one app for mobility
nudging and self-help
crowdfunding
digital services
product innovation
turnkey solutions for EV management
replacement of own needs
Biofuels, geothermal heat, windpower
smart routing
reusable packaging and shipping materials
turnkey solutions
digital service platformsmart metering
upcycling of vehicles
tuning
From Finland
Purjebägit, GlobeHope, Pure Waste Textiles
Electric hill assistant unitIkea Secondhand Campaign
Around the world:
KutsuPlus, MobiGoPilot, Clean Water Mapping, AsmoCharger
From Finland:
Enevo, Loadbro, Anton & Anton, Fresgo, Blokfood
OptiWatti, Naturvention, Salusfin, EnergyUp, There Corporation
BikeCitizens, Ferroamp, Greenpocket, Mapdwell, Wattime, Open Utility
Around the world
Kuaidadi, Capacity Energy Storage, Ethera, Ice Gateway, CoolingInno
Swarco, Agrilution, Changhong, Growen
Kauppahalli24, Finsect, Ambronite, OatKitchen, Digital Foodie, Repack, Tuup
From Finland:
OurNeighbourhood, Cubicasa, Masar, Solnet, Savo Solar, VirtuaaliassistenttiWalkIt, WeShareSolar, CrowdPowerPlant, GreenGoEnergy, WashIt
Around the world
eeMobility, Fortum, Eneron, Ensto, Gasum, Ikea Solar, Caverion, Fira
GreenEnergetic, SunRun, Qixxit, Xylophane, Bitty, Beyond Meat
Neste Oils, Bill Gates / Hampton Creek Big companies
ST1, Gaia, Alibaba / AlipayBig com
panies:
IoTsens, BaseN, RYM Oy,
Oras, Rettig ICC, SRV, Termopanels Oy, Valtavalo, Vantaan Energia
Bonsum, Oculus Rift, Solarkiosk, GoWorkaBit
Headsted, YOU, Meedoc, Emotion Tracker, Catalyze Impact, Microtask
Granlund, Greenluxt, Helen, Hydrocell, Motiva, OilonHalton Group
Bright Products, MyForest, NuSpaarpas, Moves, Enerbee, 500more
Fourdeg, Ouman, One1, Enefix, Suomen bioauto
Etsy, Rainforest Connection, RVS
Ikea Secondhand Campaign
Pantaluren, Bundles, Fairphone, Lyf Shoes, Lassila & Tikanoja
Heliix, Yetu, Ferroamp, Thermondo
Solvatten, LifeStraw, Biobean, NaNomaji
Big companies:
Patagonia & Ebay, Google Project Ara, Ecomation
Envor Group Oy, GreenSound, Kuusankoski Recycling
Xiaojukeji, Watty, Opower, Viva, 720, 2andgo
NAME: Suomen Bioauto FIELD: MobilityKEY FEATURES IN BIZ MODEL: Upcycling of vehicles, tuning.FROM: Finland WHAT do they do: consulting, assisting consumers and spreading information on how to change bikes to electric bikes and cars to biocars.
SHARING
OPTIMISATION
IMMATERIALI
SATI
ON
CIR
CULAR ECONOMY
From Finland:
Sharetribe, KuinOma, Weegos, GreenRiders, Ants, Hukkatila
Aiyanyu, AirBnB, BlaBla Car, Nimber, Lyft, Xiaozhu, Verybite
AskForTask, Hoffice, Huolala, Lan Xi Niu, Yongche, Box at Work
BiTeBi Wifi, Argos, Swap, esolidar, Bettervest, Jaano, eMio, Wundercar
Floatility, Parking PandaBig companies:
Hyatt Hotels / OneFineStay, Daimler / Car2Go
Citi Group / Nyc Bike sharingBarclays / Santander Cycles
Cemex / Patrim
onio Hoy, Peugeot / Mu Mobility
Askareet, Yhteismaa, Venuu, PiggyBaggy, KortteliAuto
Collaplan, City Car Club, Kyyti, Kliffa, Local Community Catalyser
Around the world:
PommePomme, Homeaway, Tujia, Uber, RelayRides, Campanda, Coffice
Ford2Go, Avis / Zipcar, W Hotels / DesksNearMe
Zaarly, Taskrabbit, Shangdong province / EV company, Airtasker
recyclingremodeling
digital service
innovation
p2p marketplace platforms
ridesharing - hitchhiking
carsharingsocial cooking
co-creation platform
home automation
energy management
smart vehicles
need based optimisation
all in one app for mobility
nudging and self-help
crowdfunding
digital services
product innovation
turnkey solutions for EV management
replacement of own needs
Biofuels, geothermal heat, windpower
smart routing
reusable packaging and shipping materials
turnkey solutions
digital service platformsmart metering
upcycling of vehicles
tuning
From Finland
Purjebägit, GlobeHope, Pure Waste Textiles
Electric hill assistant unitIkea Secondhand Campaign
Around the world:
KutsuPlus, MobiGoPilot, Clean Water Mapping, AsmoCharger
From Finland:
Enevo, Loadbro, Anton & Anton, Fresgo, Blokfood
OptiWatti, Naturvention, Salusfin, EnergyUp, There Corporation
BikeCitizens, Ferroamp, Greenpocket, Mapdwell, Wattime, Open Utility
Around the world
Kuaidadi, Capacity Energy Storage, Ethera, Ice Gateway, CoolingInno
Swarco, Agrilution, Changhong, Growen
Kauppahalli24, Finsect, Ambronite, OatKitchen, Digital Foodie, Repack, Tuup
From Finland:
OurNeighbourhood, Cubicasa, Masar, Solnet, Savo Solar, VirtuaaliassistenttiWalkIt, WeShareSolar, CrowdPowerPlant, GreenGoEnergy, WashIt
Around the world
eeMobility, Fortum, Eneron, Ensto, Gasum, Ikea Solar, Caverion, Fira
GreenEnergetic, SunRun, Qixxit, Xylophane, Bitty, Beyond Meat
Neste Oils, Bill Gates / Hampton Creek Big companies
ST1, Gaia, Alibaba / AlipayBig com
panies:
IoTsens, BaseN, RYM Oy,
Oras, Rettig ICC, SRV, Termopanels Oy, Valtavalo, Vantaan Energia
Bonsum, Oculus Rift, Solarkiosk, GoWorkaBit
Headsted, YOU, Meedoc, Emotion Tracker, Catalyze Impact, Microtask
Granlund, Greenluxt, Helen, Hydrocell, Motiva, OilonHalton Group
Bright Products, MyForest, NuSpaarpas, Moves, Enerbee, 500more
Fourdeg, Ouman, One1, Enefix, Suomen bioauto
Etsy, Rainforest Connection, RVS
Ikea Secondhand Campaign
Pantaluren, Bundles, Fairphone, Lyf Shoes, Lassila & Tikanoja
Heliix, Yetu, Ferroamp, Thermondo
Solvatten, LifeStraw, Biobean, NaNomaji
Big companies:
Patagonia & Ebay, Google Project Ara, Ecomation
Envor Group Oy, GreenSound, Kuusankoski Recycling
Xiaojukeji, Watty, Opower, Viva, 720, 2andgo
NAME: BleeveFIELD: House refurbishment and renewable micro generationKEY FEATURES IN BIZ MODEL: Installations, audits, crowfunding.FROM: Neatherlands WHAT do they do: offer a platform for installers and user communities
89% is not a rebound. Its a miracle.
FOOD CARS HOMES
ENERGY INTERNET
§
Food
THE RECIPE FOR SUCCESS IN THE DIGITAL ERA
LIGHT ASSETS USABILITY RESOURCE
SMARTNESS
Next phase of digitalisation is Internet of (NO) Things
How can sensor-revolution help in decoupling social progress from natural resource consumption.
Internet of NO things:
www.nakedapproach.demoshelsinki.fi
To recap…
1. Look for smartups and disruptions2. Focus on: smart buildings and smart mobility3. Use cities as a platform for innovation4. Experiment and scale.5. Everything as a service (Xaas)
5 recommendations for incorporating behaviour change to circular economy
We are interested in joining research consortiums on following topics: #circular economy # smart cities #energy and behaviour #ICT
We are specialised in #foresight #co-creation #start-ups #resourcesmartservices #mobility
Leave me your card to get the forthcoming reports Roope Mokka, Demos [email protected], +358 440400413, @mokkawww.demoshelsinki.fi