consumer engagement in the digital economy
TRANSCRIPT
Living in the momentConsumer engagement in the digital economyE.J. KenneySVP Industry Business Unit, Consumer ProductsJanuary 2016
They are always on, always connected.
They can get what they want, when and where they want it.
They are always on, always connected.
They can get what they want, when and where they want it.
They are always on, always connected.
They crave personalized experiences and outcomes.
Tremendous growth potential
Incrementally better?Fundamentally different.
Personal, relevant, and simple experiences
From carts to hearts
Introducing the consumer outcomes industry
Outcomes are not SKUs
They can’t be forecasted or manufactured
New digital leaders deliver outcomesin moments of opportunity
Moments of opportunity
Sense and respond to real-time market signals
Moments of opportunity
Adopt agile processes to adapt to change
Sense and respond to real-time market signals
Moments of opportunity
Adopt agile processes to adapt to change
Sense and respond to real-time market signals
Reach consumers directly and immediately at the point of need
Energy drink manufacturer that creates brand experiences of joy, exhilaration, and adventure
Energy drink manufacturer that creates brand experiences of joy, exhilaration, and adventure
Beauty company that delights consumers with 3D printing of lipsticks from an app
Delivers outcomes and experiences that help consumers live longer, healthier, and more productive lives
Sends you coaching tips on your breathing, heart rate, and speed
Tracks vitals through wearable sensors and sends insights about your performance to your smart watch
Provides personalized nutrition, diet recommendations, and recipe suggestions
Becomes your partner in health and wellness
Reimagine
Reimagine
$Business modelsCreate virtual vertical integrationShare, rent, and optimizeCapitalize on insights
Reimagine
$Business models
Business processes
Create virtual vertical integrationShare, rent, and optimizeCapitalize on insights
Personalized engagement Virtual demand-and-supply networksHyperconnected manufacturing
Reimagine
$Business models
Business processes
Work
Create virtual vertical integrationShare, rent, and optimizeCapitalize on insights
Personalized engagement Virtual demand-and-supply networksHyperconnected manufacturing
Contingency-based operationsTransferrable functionsTrusted transparency
SAP Business One Key FunctionsMultilingualism / Localizations
Analytics / DashboardsMobileSAP Business
One Client
• Service mgmt• Service planning• Tracking across multiple customer interactions
• Equipment card handling
• Service Dashboards
• Service contracts• Mobile Interaction• Recurring transactions
• Human resource integration
• Knowledge database
• Service calendar• Service call processing
• Purchase request• Purchase quotations
• Web-enabled RFQ
• Purchase orders• Goods receipt POs
• Goods returns• A/P Invoice• A/P Reserve Invoice
• Down-payment Invoice/Request
• Cancel Marketing Documents
• A/P credit memos• Landed costs• Intrastat• Import Process• Workflow
• Item mgmt• Item lists• Price lists• Goods receipts • Goods issues• Inventory transactions
• Transfers• Serial number mgmt• Batch number mgmt• Pick and pack• Recurring transactions
• Inventory Tracking• Bin Location• Multiple Measurements
• Inventory Counting• WMS• Container Management
• Bills of material• Item Sets• Production orders• Goods issues• Goods receipts• Production Dashboards
• GL Account Determination
• Life Cycle mgmt• Item cost calculation• Forecasts• MRP• Drop Ship• Make to order• Order recommendations
• Chart of accounts• Journal entries• Posting templates• Recurring postings• Exchange rates in multiple currencies
• Financial reports• Budget mgmt• Cost accounting• Multiple postingperiods
• Incoming payments• Outgoing payments• Payment run• Bank statement processing
• Checks• Credits• Deferred payments• Account reconciliation
• DATEV / ELSTER• Fixed Assets• SEPA
• Opportunity and pipeline mgmt
• Contact mgmt• Activities mgmt• Calendar• Campaign mgmt• Blanket agreements• Quotations• Purchase orders• Deliveries• Returns• Invoices• Dunning• Price lists in multiple currencies
• Special prices• Period and volume discounts
• Customer mgmt• Gross profit calculation
• Microsoft Office integration
Financials Sales Service Purchasing Inventory Production
The time to reimagine is now with digital at the heart of your transformation
