Consumer ProfileMiddle aged manLives in Delhi Expected monthly income 35000Been Driving Tata Indigo Diesel for 4 years Daily drives atleast 25 kms. Faces parking problem at workplace.

Need RecognitionFuel Efficient Less maintenanceGood After Sales Service More Space Internally Price range 4,00,000-5,00,000Spatial convenience for servicing Safety Comfort

Information SearchInternal : Memory and ExperienceFriends and Family, Magazines and MediaRespective Company sitesZig wheels Carwale.com Autos. Max about.com Auto Car India.comTest Drives

Evaluation of AlternativesBased on different parameters Many Cars

were evaluated some are:Ford Figo Chevrolet Beat Maruti A-Star, Ritz, Swift, Wagon-R Fiat PuntoHyundai i 10

Other alternativesWe can further look into the 2nd hand Market:Maruti True ValueMahindra First Choice

The evaluation of the vehicles are done by the representatives in the customer’s place itself.

High brand image.Offers guarantee for their vehicles

:  A Star ZXI Ritz Vxi Bs 4 i-10 Figo 1.2 ZXI Beat Wagon R

Fuel Economy 15km/ltr 16km/ltr 16.8km/ltr 15.6km/ltr 14.5km/ltr 18.9km/ltr

Engine type K10B K12M drive by wire technology

Irde 1.1 In line engine S-TEC II 16V K Series

Power steering

yes yes no yes yes yes

Ground clearence 170 mm 170 165mm 168mm 165mm 165mm

Price(Ex- show room)

4,18,000 4,35,616 4,23,000 4,08,600 4,75,000 4.,18,765

Dual Air-Bags Yes  No  yes  No  No  yes

Turning radius (mtrs)

4.7 4.7 4.7 4.9 4.8 4.6

 anti lock braking system

 yes  yes  yes  no  no  yes

Evaluation of Alternatives

Evaluation

  A Star Ritz Vxi Bs 4 i-10 Figo 1.2 Duratec ZXI

Beat Wagon R

Central locking

Yes Yes Yes Yes Yes Yes

Child Safety Lock

Yes Yes Yes No No Yes

Power Window

yes yes no yes yes Yes

Rear Defogger Yes No No Yes Yes Yes

Total set : All Cars

Awareness set : Maruti, Tata, Hyundai,

Honda, volksvagon etc.

Consideration set : Ford Figo, Chevrolet

Beat, Maruti A-Star, Ritz, Swift, Wagon-R, Fiat

Punto,Hyundai i 10

Decision set : Wagon-R

Purchase set : Wagon-R

Why Wagon-R Vx iExcellent Safety and Security FeaturesHighest Fuel Efficiency Good After Sales service as this car is been in

the market for a very long time. Largest number of service stations and

dealers. 30 dealers in Delhi Low turning radius- best suited for

metropolitan cities (4.6 mtr)