consumer decision life cycle journey by henrik von scheel & mark von rosing. part of bite...
DESCRIPTION
The “consumer decision life cycle journey” model was introduced by Henrik von Scheel and Mark von Rosing in November 2003. Based on a “consumer influencer decision making cycle in eCommerce” model developed with IKEA and Google. Uniquely combining 1) specific defined online consumer persona behaviours with 2) traditional marketing purchase funnel, 3) traditional customer journey and 4) Online purchase funnel.TRANSCRIPT
