consumer characteristic effects on buying behaviour

16
fect of Human Characteristics o Human Behavior

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Page 1: Consumer characteristic effects on buying behaviour

Effect of Human Characteristics on Human Behavior

Page 2: Consumer characteristic effects on buying behaviour

Yes, they are closely related indeed!

Page 3: Consumer characteristic effects on buying behaviour

Factors effecting human characteristics

1.Cultural 2.Personal

3.Social 4.Psychological

Page 4: Consumer characteristic effects on buying behaviour

Lets Detail out each of the Above mentioned factors

Page 5: Consumer characteristic effects on buying behaviour

Further divisions of Culture

Page 6: Consumer characteristic effects on buying behaviour

It’s Personal

Page 7: Consumer characteristic effects on buying behaviour
Page 8: Consumer characteristic effects on buying behaviour
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That’s Aspiration baby!!

Page 11: Consumer characteristic effects on buying behaviour

Dissociative Group

Page 12: Consumer characteristic effects on buying behaviour
Page 13: Consumer characteristic effects on buying behaviour
Page 14: Consumer characteristic effects on buying behaviour

So, true that human characteristics effect human

behavior.They are broadly divided into cultural, social, personal and

psychological factors.

Page 15: Consumer characteristic effects on buying behaviour
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Created by Sameer Agarwal, NIT Jalandhar during an

internship by Prof. Sameer Mathur, IIM Lucknow.