consumer buying behaviour
DESCRIPTION
TRANSCRIPT
![Page 1: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/1.jpg)
04/08/2023 1
Consumer Buying Behavioron
Samsung mobile
![Page 2: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/2.jpg)
04/08/2023 2
Consumer buying behaviour
• Consumer behaviour is an attempt to understand & predict human actions in the buying role.
• Consumer behaviour is defined as “all psychological, social & physical behaviour of potential customers as they become aware of, evaluate, purchase, consume, & tell others about product & services”.
• Consumer behaviour includes communication, purchasing & consumption behaviour
• Consumer behaviour includes both consumer & business buyer behaviour
![Page 3: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/3.jpg)
04/08/2023 3
MAJOR FACTORS INFLUENCING BUYER BEHAVIOUR
• Cultural Factor• Social Factor• Personal Factor• Psychological Factor.
![Page 4: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/4.jpg)
04/08/2023 4
Culture Factor
• Cultural factors comprise of set of values and ideologies of a particular community or group of individuals.
• As in USA mostly people prefer smart phones while in developing countries like INDIA and SOUTH AFRICA their people prefer simple mobile phones
![Page 5: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/5.jpg)
04/08/2023 5
Social Factor
The facts and experiences that influence individuals' personality, attitudes and lifestyle
![Page 6: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/6.jpg)
04/08/2023 6
• If a teenager purchase a mobile he would prefer more of entertainments & games, while an official corporate will prefer more on presentation and professional mobiles.
• For Example:semil wanted to purchase a mobile so he went to the nearby store and purchased a samsung mobile because his friends and colleague were using same mobile and they were satisfied by it.
• For e.g . Customer will buy a mobile from his relative or friend so he can get good guidance and good services
FAMILY
REFERENCE GROUPS
![Page 7: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/7.jpg)
04/08/2023 7
• Each individual plays a dual role in the society depending on the group he belongs to.
• As a C.E.O of a company he will buy such a mobile which can help him to play both the role properly i.e., C.E.O of the company as well as father of a child.
ROLES & STATUSES
![Page 8: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/8.jpg)
04/08/2023 8
Psychological Factors
![Page 9: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/9.jpg)
04/08/2023 9
• Mostly people are attracted towards advertise of samsung galaxy S3 mobile and are motivated to purchase the same.
MOTIVATION
![Page 10: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/10.jpg)
04/08/2023 10
• Some people purchase samsung smart phones to overshow their beliefs and attitude towards their companions.
• Example:- buy a samsung galaxy S3 rather than nokia lumia.
BELIEFS & ATTITUDES
![Page 11: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/11.jpg)
04/08/2023 11
• For instance two students want to purchase a samsung galaxy note and S3 But one.instead of being motivated by same purpose still they purchased different types of mobile.Because one pursued that note is best for its screen size and latter one pursued that S3 is best for style as well as sensor.
PERCEPTION
![Page 12: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/12.jpg)
04/08/2023 12
• If a person is using a mobile of samsung company he is mostly aware about feature of the samsung mobile he will force other consumer to buy a same brand of mobile.
LEARNING
![Page 13: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/13.jpg)
04/08/2023 13
Personal Factors
![Page 14: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/14.jpg)
04/08/2023 14
• Consumption of samsung mobile is also affected by the stages of family life cycle like bachelor stage, newly married couple, young & old couple and independent children uses different samsung phone according to their uses.
AGE & LIFE STAGE CYCLE
![Page 15: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/15.jpg)
04/08/2023 15
• A person’s lifestyle is reflected by in his activities hobbies, opinions & thinking as , a man believing in simple living and high thinking will purchase samsung wave y while a man living luxurious life will purchase samsung galaxy note.
LIFE STYLE
![Page 16: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/16.jpg)
04/08/2023 16
• Consumption is also influenced by the occupation of the consumer. A labour employee will purchase samsung guru while at the top most leval of the organisation head will purchase samsung infuse 4g.
OCCUPATION
![Page 17: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/17.jpg)
04/08/2023 17
• Pesonality means some total of appearance, knowledge and different types of skills. That’s why a man believing in innovation will go for S3 while a person loving indigenous product may purchase simple android phone.
PERSONALITY
![Page 18: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/18.jpg)
04/08/2023 18
Consumer buying behaviour process
![Page 19: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/19.jpg)
04/08/2023 19
Problem or Need Recognition
• For e.g.:an undergraduatestudent is given an notice from the college and he has to inform all others but he can’t send this notice to others because of the ordinary mobile.
• So here problem is recognized which can be solve with the samsung smart phones.
![Page 20: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/20.jpg)
04/08/2023 20
Information searchFor e.g. now a days samsung mobiles are very famous amongst the people so information regarding its various mobile phones are easy to get.
![Page 21: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/21.jpg)
04/08/2023 21
Evaluation of different purchase optionsFor e.g:- this is a chart of feature by people oriented to get in mobile, 29% people are see battery life in mobile and at the same time only 2% people see a video capture power of mobile so this is a evaluation of different feature of mobile, so by the feature u can evaluate the mobile in very poor, poor,avg., good, very good, so this a evaluation of diff. purchase option.
![Page 22: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/22.jpg)
04/08/2023 22
Purchase decisionFor e.g:- A person decide to buy a mobile of samsung company because of high battery life good processor and best price.
![Page 23: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/23.jpg)
04/08/2023 23
Post Purchase BehaviourPositive EvaluationFor e.g.: If a student is happy with the samsung mobile he will recommends other student to purchase samsung mobiles this leads to positive responds to samsung company.Negative EvaluationFor e.g.: if a person is not happy with samsung mobile he will respond negative and will do negative mouth publicity.
![Page 24: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/24.jpg)
04/08/2023 24
References
• 1.) http://www.learnmarketing.net/consumer.htm
• 2.) http://en.wikipedia.org/wiki/Consumer_behaviour
• 3.) http://www.mbanotesworld.in/2008/05/factors-influencing-consumer-behaviour.html
![Page 25: Consumer Buying Behaviour](https://reader034.vdocuments.mx/reader034/viewer/2022042623/54581a76af795995778b67ca/html5/thumbnails/25.jpg)
04/08/2023 25
• Shah Devasya :- 2237• Sopariwala Jenish :-2254• Taliya Hiren :- 2258
• Tamakuwala Semil :- 2259• Vaghela Alpesh :- 2264• Vamja Jitendra :- 2266• Yadav Manish :- 2272
THANKING YOU