consumer behaviour
DESCRIPTION
TRANSCRIPT
By Group 3BGAPR09PMM075 Franxan StanleyGAPR09IMM049 Gaurav Saxena GAPR09PMM063 Gaurav SinghGAPR09RM082 Ghaayathri P
Agenda
The L’occitane boutique Stimuli Percieved Positioning Customer Perception About Loccitane Positioning
The L’occitane boutique
Festival City Mall, Dubai Opened 5 years back in Dubai Skin Care , Body Care and Fragrances
STIMULI
Visual Appeal
“Country Side” Ambience
Spacious and Luxurious
Wooden Shelves Tiled Flooring Earthy Color tones Pictures of Organic
Ingredients
Visual Appeal Jute Shopping Basket Dim and Dusky Lighting Prices etched on
wooden blocks Simple and well
Organized Products Environmentally
Friendly
Audio Appeal
French Country Side Music Very Soothing and Appealing
Kinesthetic
Pure, Natural and Organic Earthy and Musky
Fragrance Suave and Gracious Store
Personnel Phamplets
Classical Conditioning THeory
PERCEIVED POSITIONING
Niche Customer Segment
High Income Group, mainly Women
Passionate about Organic Products
Environmentally Conscious
About L’Occitane Started in 1976 in
Occitanie (France ) Developed and Produced
in the small Provençal town of Manosque.
Specialises in Organic Beauty Products
“The woman from Occitanie”
Stores in over 85 countries
L’OCCITANE WEBSITE
Emphasis on the French Origin of Ingredients
Organic and Exotic Ingredients
ADVERTISEMENTS SAMPLE
ADVERTISEMENTS
Again emphasis on the origin of the products Pure and Organic Ingredients Ingredients from the “French Country Side”
COMPARISION OF PERCEIVED AND INTENDED POSITIONING
L’occitane was successful in positioning itself in line with its Core Mission which is “to preserve the traditions of the Mediterranean land and its riches to create natural beauty products”
Positioned as more than just another brand of Organic Beauty Products by creating a different experience of the origins from France
It appeals to the latent needs of the customers who want to organic products and be in touch with nature.