consumer behavior of fancy shoes for women
TRANSCRIPT
![Page 1: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/1.jpg)
FANCY A FANCY
PAIR OF SHOES?
Syeda Aniqa Adiba (RH 14)
Shuvo Charles Gomes (ZR 21)
Tasmeem Farizma Mihika (RH 33)
Tasmia Tabassum (RH 45)
Group 03
A study of consumer behavior of fancy shoes
in Bangladesh
batch- 21st, Section- A
![Page 2: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/2.jpg)
Charlie’s angels
![Page 3: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/3.jpg)
What is a fancy shoe?
who buys them?
What’s trending? Factors of purchasing
The buying decision
findings & Takeaways
![Page 4: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/4.jpg)
What is a fancy shoe?
![Page 5: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/5.jpg)
What is a fancy shoe?
stylish
Designer shoes
Worn on special occasions
pricyNot your daily wear
pretty
trendy
precious
![Page 6: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/6.jpg)
What is a fancy shoe?
![Page 7: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/7.jpg)
Who buys them?
![Page 8: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/8.jpg)
Who buys them?
Urban women
Age- 18 years & above Buys for themselves
outgoing
confident
trendy
![Page 9: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/9.jpg)
Before & nowWhat’s trending?
![Page 10: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/10.jpg)
What’s trending?
![Page 11: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/11.jpg)
Factors of purchasing
![Page 12: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/12.jpg)
Factors of purchasing
Cultural factors
Social factors
Personal factors
Psychological factors
![Page 13: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/13.jpg)
Factors of purchasing
Cultural factors
![Page 14: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/14.jpg)
Colorful
vibrant
festive
Bangladeshi culture
cultural factors Factors of purchasing
![Page 15: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/15.jpg)
cultural factors
Eid ul Fit'r and DurgaPuja
Eid ul Adha Christmas and NewYear
Pahela Baishakh Valentine's Day
Occasions & sales
Factors of purchasing
![Page 16: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/16.jpg)
Western influences
Fashion consciousnessEntertainment media
Women empowerment
cultural factors Factors of purchasing
![Page 17: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/17.jpg)
cultural factors Factors of purchasing
Salwar kamiz
61.2 %
25.4%Casual western
![Page 18: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/18.jpg)
cultural factors
0
5
10
15
20
25
30
ArtificialLeather
Plastic/Rubber Suede Jute Canvas Other
PREFERRED SHOE MATERIALS
Factors of purchasing
![Page 19: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/19.jpg)
Factors of purchasing
social factors
![Page 20: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/20.jpg)
Factors of purchasing
Reference groups
Primary
reference groups
secondary
reference groups
Opinion
leaders
Social factors
![Page 21: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/21.jpg)
Factors of purchasingSocial factors
Influencers in purchasing
Most: Personal opinion
least: celebrity/ role model
![Page 22: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/22.jpg)
Factors of purchasing
personal factors
![Page 23: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/23.jpg)
Factors of purchasingPersonal factors
Life stages
Life style
Brand personality
![Page 24: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/24.jpg)
Factors of purchasingPersonal factors Life stages
18-25years
26-35years
36 years
& above
youthful
vibrant
bold
sophisticated
chic
sober
comfortable
Less adventurous
elegant
![Page 25: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/25.jpg)
Factors of purchasingPersonal factors
0
1
2
3
4
5
6
18-23 24-28 29-34 35-40 40 and Above
Heel
Siz
e Pr
efer
ence
(App
Inch
es)
age (years)
Age vs. heel size
Life stages
![Page 26: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/26.jpg)
Factors of purchasingPersonal factors
Sleeping is how I roll in the weekends.
9%
I got out on weekends ONLY if I have to.
22%
I'm cool with going out often (multiple times a
week).63%
I'm a party animal!!!6%
Social Life
Life style
![Page 27: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/27.jpg)
Factors of purchasingPersonal factors
Family Programs (Dawats)
Hangouts with Friends
Dates
Formal Programs/Corporate
Events
Weddings/ Birthday Parties
Picnics/TripsShopping
Family Day Out (with spouse/kids/parents/si
blings)
Types of Outing
Life style
![Page 28: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/28.jpg)
Factors of purchasingPersonal factors
Brand personality
Marie
clairemoochie
Nina
rossi
Symbol of status
Fashion statement
elegance
peppiness
comfortable
affordable
![Page 29: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/29.jpg)
Factors of purchasing
psychological factors
![Page 30: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/30.jpg)
Factors of purchasingPsychological factors
Shoes & women psychology
Inclination towards affordability
![Page 31: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/31.jpg)
Factors of purchasingPsychological factors
Modern day women prefer high heels
Shoes & women psychology
Confidence
boost
Attractive
looks
Better
posture
Self-
esteem
sexy
![Page 32: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/32.jpg)
Factors of purchasingPsychological factors
0 5 10 15 20 25 30 35 40
Offers (e.g. Buy 2 get 1 free)
Discount/ Sale
Promoting Uniqueness/ Novelty of product
New Trends/ Fads
I don't care about anything. I only buy when and what I feel like.
Attention seekers
Inclination towards affordability
![Page 33: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/33.jpg)
Five stage modelThe buying decision
![Page 34: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/34.jpg)
The buying decision
![Page 35: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/35.jpg)
The buying decision
Problem identification
![Page 36: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/36.jpg)
The buying decisionProblem identification
When do they buy shoes?
Why do they buy shoes?
![Page 37: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/37.jpg)
The buying decisionProblem identification
I love shoes! I canbuy shoes all day,
everyday.
I buy a pair almostevery week whenever
I go shopping.
I buy one/two pairsa month.
I buy shoes onlywhen there is an
occasion and I haveto match the shoes
with my outfit.
Only during specialevents like Eid/ Puja/
Christmas.
I'm way too cool tobuy shoes.
53
16
21
11
1
Shoe Purchasing Frequency
![Page 38: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/38.jpg)
The buying decision
Information search
![Page 39: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/39.jpg)
The buying decision
Search engines
Newspaper Billboard Television Radio
Social Media Personal Selling Word of Mouth
Information search
![Page 40: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/40.jpg)
The buying decision
Evaluation of alternatives
![Page 41: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/41.jpg)
The buying decision
45, 28%
38, 24%11, 7%
8, 5%
11, 7%
19, 12%
9, 6%9, 6% 8, 5%
Shoe shopping destinations
Bata ApexBay Cat's EyeAlmas Any Bashundhara City ShopAny Elephant Road Shop Online ShopsOther
Evaluation of alternatives
![Page 42: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/42.jpg)
The buying decision
0
2
4
6
8
10
12
14
16
18
20
No. o
f cu
stom
ers
Shoe type
Favorite shoe type
Slippers Ballet Flats Loafers Boots Heels Wedges Stilettos Pumps Other
Evaluation of alternatives
![Page 43: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/43.jpg)
The buying decision
Purchase decision
![Page 44: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/44.jpg)
The buying decision
Design Comfort Longevity Price
to c
onsi
der
"Mos
t Im
port
ant'
Factors for the Product
Priority list
Purchase decision
![Page 45: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/45.jpg)
The buying decision
5%
40%
45%
6% 4%
Preferred price range
Below 1000 1000 - 2000 2001- 4000 4001 - 6000 Above 6000
Purchase decision
![Page 46: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/46.jpg)
The buying decision
Post-purchase behavior
![Page 47: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/47.jpg)
The buying decision
0 5 10 15 20 25 30 35 40 45
Percentage of preference
bran
ds
Brand preference Other Bay
La Mode Cat's Eye
Apex Bata
Gucci Sandra Rosa
Nino Rossi Moochie
Marie Claire
Post purchase behavior
![Page 48: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/48.jpg)
Findings & takeaways
![Page 49: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/49.jpg)
Findings & takeaways
Traditional culture still affects the design of shoes
Personal opinion matters the most while buying fancy shoes
Life stage and life style influences shoe-buying behavior
Most Women buy fancy shoes on occasions
![Page 50: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/50.jpg)
Findings & takeaways
Women trust social media and wom
Design trumps all other factors while buying fancy shoes
Preferred price range for fancy shoes is BDT 1000-4000
Women prefer renowned brands and shopping destinations
![Page 51: Consumer Behavior of Fancy Shoes for Women](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d1d89dbb61ebd8128b459c/html5/thumbnails/51.jpg)
Thank you!