consumer attitude on buying laptops rev1

LIST OF CONTENTS

PAGE NO.

ACKNOWLEDGEMENT ………………………………………………………... 4

CHAPTER I

1. ABSTRACT …………………………………………………………………… 7

2. INTRODUCTION AND BACKGROUND OF THE STUDY ……………… .. 8

CHAPTER II

3. OBJECTIVES ………………………………………………………………….. 12

3.1. PRIMARY OBJECTIVES

3.2. SECONDARY OBJECTIVES

CHAPTER III

4. CONSUMER ATTITUDE ON BUYING LAPTOPS …………………………. 14

4.1. RESEARCH METHODOLOGY

CHAPTER IV

5. DATA ANALYSIS AND RESUTS …………………………………………….. 17

CHAPTER V

6. CONCLUSION ………………………………………………………………… 43

APPENDIX I BIBLIOGRAPHY ………………………………………………. 47

APPENDIX II QUESTIONNAIRE ……………………………………………. 49

CHAPTER I

CHAPTER I

ABSTRACT:

A customer is anyone makes regular purchases from a company or a

store, while a consumer is one who makes any transactional decisions of

economic nature including buying of goods and services. Consumer can

be both personal consumer who buy for his or her own person and family

consumption and organizational consumer which could include

nongovernmental organization, political groups, companies and

governments. Consumer behaviour is the study of how individuals, group,

and organizations select, buy, use, and dispose of goods, services, ideas,

or experiences to satisfy their needs and wants. Buying Behaviour refers

to the buying behaviour of the ultimate consumer. Buying Behaviour is

the decision processes and acts of people involved in buying and using

products which includes social and mental processes. This study was

undertaken in order to find out the factors influencing consumer’s

purchase decision of laptop. And the findings of this first objective will

provide the basis for the second research objective in the study. Secondly,

it is intended to find out whether there are differences among consumer

groups of a laptop company with respect to the importance given to the

factors influencing consumers’ laptop purchases. The customer base of a

company consists of four groups of consumers fresher ,stayers (those who

had never switched from a previous brand), satisfied switchers (those

who switched for reasons other than dissatisfaction) and dissatisfied

switchers (those who switched because they were dissatisfied from their

previous brand).This study, thus looks into the understanding of the

attitudes of these three different groups of customers which plays an

important role when implementing effective and feasible retention and

loyalty strategies. Furthermore, it is also crucial to understand whether

there are differences among these groups in terms of the factors affecting

their future laptop purchases when they are upgrading their laptops.

INTRODUCTION:

Laptop sales in India have risen drastically, which accounts for over 25% of

the total personal computer market. Laptop sales only accounted for a 3% of

the total personal computer till 2003. The sales of the laptops has reached a

mark of 5.68 million unit in fiscal year 2012-2013 which accounts for a

growth of 80% over the same period in fiscal year 2011-2012. Sale of

desktop computers and laptops has touched the mark of 8.5 million units in

the fiscal year 2010-2011. There are various main players in the Indian

notebook market. The objectives of the study are to understand the brand

position in the minds of the laptop owners and to map their perception. It

also focuses on mapping the dealer perception about the top performing

brands in the laptop sales. From the study it was found that customers prefer

a particular brand compared to others. This particular brand is preferred

mainly by the youths because of the good configuration available and its

brand image. The company being studied seems to be lacking in considered

attributes. Businessmen however use a combination of all the brands; this

could be probably because of the various applications of theirs. The

customers find cash discount and free accessories most attractive while

making a purchase. A reasonable percentage of people also have a mind to

accept new offers also. The success rate in achieving good market share by

the highly preferred company by customers proves that the advertising media

plays a crucial part in promoting their products. The dealers find the

incentives by this particular company most attractive compared to other IT

and technology companies.

There are seminal studies on consumer purchase decision models in the

literature, however, consumer purchase decisions vary greatly depending on

the product to be purchased. Therefore, sectoral studies are needed to

delineate the factors affecting consumer purchase decisions in various

product markets. The International Data Corporation (IDC, 2013) report

mentioned that in 2012 consumers continued to respond very positively to

very attractive price points, but portable demand in the business space

remained very strong too. According to What Laptop (2013), Dell was the

number one choice in worldwide with 17.9 million sales. It was followed

respectively by HP (17.4 million), Toshiba (15.8 million), IBM (14.3

million), and Acer (13.9 million) in year 2012. Furthermore, revenue

generated from notebooks has long surpassed desktops, thanks to higher

average selling prices for notebooks. In addition, new product launches to

the market, acquisitions and mergers in the sector, rapid developments in the

nano-technology, integrated wireless networking, and decreased prices make

it extremely vital for the companies to understand the factors underlying

consumers’ laptop purchase decisions.

The customer base of a company consists of four groups of consumers:

fresher (those who don’t have laptop, but frequently using in college, net

café etc.,) stayers (those who had never switched from a previous brand),

satisfied switchers (those who switched for reasons other than

dissatisfaction), and dissatisfied switchers (those who switched because they

were dissatisfied from their previous brand). Understanding the attitudes of

these four different groups of customers plays an important role when

implementing effective and feasible retention and loyalty strategies.

Furthermore, it is also crucial to understand whether there are differences

among these groups in terms of the factors affecting their future laptop

purchases when they are upgrading their computers.

The objectives of this study are twofold. Initially, it is aimed to determine

the factors influencing consumers’ laptop purchases, and the findings of this

first objective will provide the basis for the second research objective in the

study. Secondly, it is intended to find out whether there are differences

among consumer groups of a computer company with respect to the

importance given to the factors influencing consumers’ laptop purchases. In

the following part a brief and recent literature will be given about

consumers’ purchase decisions.

BACKGROUND:

The computers have come a long way from their birth as complex

mechanical calculating machines available only to a few large institutions

to being ubiquitous complex electronic systems capable of handling large

amount of data and executing complex calculation in the today’s world.

Their power and performance has been growing at an incredible pace

which has made them a must-have for every business from a retail shop

to airlines. The ever decreasing price of the computer systems has only

added to the trend. All these factors have increased the importance of

computers in the business world and otherwise at a phenomenal rate

especially over the past few years.

As the requirement for better, powerful, compact, faster & higher

memory computer systems grew, smaller & portable computer systems

called laptops was introduced. These wonderful machines are a great help

to the user owing to their compactness and capabilities. In the present age

of information, laptops have proved to be an executive’s best friend.

Their feature of compactness over desktop PCs gives the user the

convenience to work, share and stay connected while on the go.

CHAPTER II

CHAPTER II

OBJECTIVES:

Primary objectives:

1. To identify the consumer attitude towards buying a laptop

2. To conclude or identify the appropriate laptop for the consumer

Secondary objectives :

1. To study the importance of various attribute which effect the

purchasing decision of customers in regard of laptops.

2. To study consumers buying behaviours.

3. To study the satisfaction level of the customers on overall

performance and after sale service of their existing laptops/ New

laptops

CHAPTER III

CHAPTER III

CONSUMER ATTITUDE ON BUYING LAPTOPS:

Consumer attitude is designed to give merchants, media and industry

analyst’s insight into shopping trends, pricing and market share. Consumer

would consider a portable-style laptop when purchasing a new laptop;

however, performance and price play a significant part in their decision to

purchase.

Research methodology:

For exploratory research, the following techniques were used:

a) Open-ended questionnaire – These questions were used to know

what are the different attributes which a student at SIC

looks for while selecting a laptop.

b) Focused group discussions – Here, a discussion among a group of

students was arranged to bring out the attributes that are evaluated

by the students while selecting a laptop.

For secondary research, the following sources were used:

a) Websites of different laptop brands to know their unique selling

propositions.

b) Other journals and tech magazines available online and at

SCMHRD library.

Based on the attributes found out in the exploratory research and the

secondary research, the information gap was identified and hence it was

decided to conduct primary research to fill the gap. The research was

conducted by administering questionnaire on the students of the TBAK

campus. For primary data collection, Questionnaire administration was done

personally and through online questionnaires.

Data Collection

In line with the research purposes of this study, a questionnaire was

prepared. With the help of my friends I could spread this questionnaire and

collect the data of consumer buying behavior on purchase of laptop. Since

this research was focused on the factors influencing laptop purchase

decisions of consumers, it was seen appropriate to perform a traditional

survey. In addition, a cover letter, which had explained the purpose of the

study, with the questionnaire was sent to the customers.

During the data collection of this research, most of the electronic shops were

selling IBM laptops as well as desktops. Hence, even though IBM no longer

exists as a PC brand name, Lenova was included to the questionnaire as IBM

launched Lenova logo for its expansion. Another PC brand Compaq was

eliminated from the questionnaire, since it was long ago merged with HP.

Furthermore, in order to omit the confusion of national or international brand

distinction from the minds of consumers, only international brands were

examined in this study.

The laptop brands examined in this research were limited by the following

brands: Acer, Dell, HP, HCL, Lenova, and Sony.

A total of 50 responses were collected, but only 27 of the respondents

declared that they had a laptop.

Limitations of the study

Any research is composed of its own set of constraints. Similarly; this

research work also bears limitations. The study is confined only to TBAK Campus.

Only 50 respondents are taken for the study.

There was also time constrain for the study.

CHAPTER IV

CHAPTER IV

DATA ANALYSIS AND RESULTS

Questionnaire Design and Measures of Constructs

In the first part of the questionnaire, the consumers were asked whether

they had a laptop or not. The brand name of their laptop was also asked to

the consumers. As stated earlier, this course of independent study has

classified the consumer base of a company into four groups: Fresher, stayers,

satisfied switchers, and dissatisfied switchers. Therefore, the consumers in

this study replied to the question about whether the current brand that they

were using was their first laptop brand or whether they had switched from a

previous laptop brand. As a following question, consumers, who had

switched, were asked to state the reason of why they switched from a

previous laptop brand to their current brand. The options for switching

included

(a) Overall dissatisfaction from the previous laptop brand,

(b) Reasons other than dissatisfaction.

These questions helped us divide respondents into four groups as

(1) Fresher (those who don’t have laptop but used frequently in colleges,

browsing centers etc.,)

(2) Stayers (those who had never switched from a previous laptop brand),

(3) Satisfied switchers (those who switched for reasons other than

dissatisfaction),

(4) Dissatisfied switchers (those who switched because they were

dissatisfied from their previous laptop brand).

One of the objectives of this study was to investigate the factors that

influence consumers’ laptop purchase decisions. For that purpose, a list of

laptop features was stated in the questionnaires, which were gathered from

the analysis of PC journals as well as personal interviews with the experts

from the sector. The consumers were asked which factors they found

important when they were purchasing a laptop. Finally, demographic

questions such as age, education and gender were also asked.

. Brand Usage Profile of the Respondents

The participants were asked to choose the laptop brand that they were using

and aware at the time of the survey. Table 1 illustrated the frequency

distribution of laptop brands by the respondents of the survey. In other

words, the frequency of laptop brands used by the respondents can be

summarized as follows:

Table1

Frequency Distribution of Laptop Brands:

FREQUENCY DISTRIBUTION OF LAPTOP BRANDS

BRANDS FREQUENCY PRECENTAGE %

ACER 4 8%

DELL 9 18%

H.P 14 28%

HCL 6 12%

SONY 5 10%

LENOVA 9 18%

OTHERS 7 14%

The respondents of this study were also asked whether the current laptop

brand that they were using was their first laptop brand or whether they

had switched from a previous laptop brand. Furthermore, the participants

who declared that they had switched from another brand were asked to

state the reason of why they had switched. The alternatives for switching

included (a) overall dissatisfaction from the previous laptop brand, and

(b) reasons other than dissatisfaction. Hence, the laptop users were

classified into four groups: (a) Fresher (b) stayers (those who did not

switch), (c) satisfied switchers (those who switched for reasons other than

dissatisfaction), and (d) dissatisfied switchers (those who switched

because they were dissatisfied from their previous laptop phone brand).

Percentage Analysis

The data gathered for the study is also presented in terms of

percentages. The percentages are calculated to the total of the subject. The

PRECENTAGE %

ACER

DELL

H.P

HCL

SONY

IBM

OTHERS

processed data was analyzed and interpreted in the chapter ‘Analysis and

interpretation’.

No. of Respondents

Percentage Analysis = X 100

Total No. of Responded

TABLE 2

Distribution of Respondents According to Four Consumer Groups

FOUR CUSTOMER GROUPS

FREQUENCY

PERCENTAGE

(%)

FRESHER 23 46%

STAYERS 18 36%

SATISFIED

SWITCHERS 6 12%

DISSATISFIED

SWITCHERS 3 6%

TOTAL 50 100.00%

The Features Influencing Consumers’ Laptop Purchase Decisions

Consumers, who participated to this survey, were given a list of features

related with laptops and then they were asked to show how important these

features for them while purchasing a laptop. Respondents who found a

feature “very important” gave “4” to that item while others who found it

“unimportant” gave “1”. Hence, as it was seen in Table 3, processor speed

and type, memory and hard disk capacity, guarantee and warranty

conditions, wireless internet and display resolution quality became the top

five features which had the following highest mean values respectively: 3.80,

3.66, 3.66, 3.62, and 3.58. It was also noteworthy to mention that all the

features listed in the survey were considered important by the respondents

since the lowest mean value was 2.65 for the feature of TV/Audio

Connection.

Table:3

Importances of Laptop Features in Consumers’ Purchase Decisions

Importance of Laptop Features in Consumers’ Purchase Decisions

ITEMS N MEAN STANDARD DEVIATION

Processor speed and type 50 3.8 0.413

Memory & Hard Disk Capacity 50 3.66 0.524

Guarantee & Warranty 50 3.66 0.522

Wireless Internet 50 3.62 0.529

Display Resolution Quality 50

3.58 0.519

Maintenance & Repair 50

3.57 0.612

Price 50

3.53 0.615

DVD-CD Player 50

3.44 0.608

Speakers 50

3.39 0.742

Weight 50

3.38 0.672

Stand by Duration 50

3.37 0.684

Payment Conditions 50

3.21 0.819

Bluetooth 50

3.11 0.829

Design & Color 50

3.07 0.752

Brand Image 50

2.99 0.865

Infrared Technology 50

2.93 0.9

TV/Audio Connection 50

2.65 0.938

Importance of Laptop Features in Consumers’ Purchase Decisions

0

0.5

1

1.5

2

2.5

3

3.5

4

MEAN

STANDARD DEVIATION

The mean importance scores for three groups of consumers

with respect to factors influencing laptop purchase decisions are

presented in Table 4. According to this table, dissatisfied switchers gave

less importance to “price and payment conditions” when compared to

stayers and satisfied switchers. Furthermore, stayers found “price and

payment conditions” factor more important than satisfied switchers. In

addition, it has to be noted that “connectivity & mobility feature” has the

lowest mean score across all groups of consumers. On the other hand,

“core technical features” has the highest mean score for all consumer

groups (stayers: 3.68, satisfied switchers: 3.66, and dissatisfied switchers:

3.69) which means that stayers, satisfied switchers, and dissatisfied

switchers gave the highest importance to this factor among all factors,

and the three consumer groups did not show any difference with respect

to core technical features. On the other hand, the second most important

factor was found to be “post purchase services” for all four groups of

consumers.

Table: 4

Differences in Four Consumer Groups about Importance of Laptop

Purchase Decision Factors

FRESHER STAYERS SATISFIED

SWITCHERS DISSATISFIED SWITCHERS

Mean N Mean N Mean N Mean N

connectivity & mobility 2.8482 23 2.7978 18 2.8482 06 2.9551 03

Value Added Features 3.2026 23 3.2026

18

3.0694

06

3.1581

03

Post Purchase Services 3.5685 23 3.5993

18

3.5685

06

3.5833

03

Peripheral Specifications 3.4 23 3.3598

18

3.3167

06

3.4

03

Core Technical Features 3.6627 23 3.6846

18

3.6627

06

3.6923

03

Physical Appearance 3.2821 23 3.2328

18

3.1905

06

3.2821

03

Price & Payment Conditions 3.141 23 3.4387

18

3.3155

06

3.141

03

Purpose of using laptop:

For the purpose of using laptop, respondents are classified into office

application, web surfing, educational purpose and others. This is shown in

the table 5

Table : 5

Purpose of using laptop

S.No Purpose of using laptop

No. of respondents

Percentages

1 2 3 4

Office application

Web surfing

Educational purpose

Personal use

6 4

32 8

12%

08%

64%

16%

total 50 100

The above table shows that out of 50 respondents, 64% of the respondents are

using laptops for educational purpose, 16% for personal use, 12% for office

application and 8% for web surfing.

Hence majority of the respondents are using laptops for educational purpose.

Number of hours of usage:

The below table shows that number of hours the respondents are using the laptop per day. The classification is presented in table 6

Table: 6

Number of hours of usage

S.No Usage Hours No. of respondents

Percentages

1 2 3 4

Up to 2 hrs

3 to 4 hrs

4 to 5 hrs

More than 5 hrs

21

19 4 6

42%

38%

8%

12%

The above table shows that out of 50 respondents, 42% are using laptops for

minimum of 2hrs a day, 38% are using up to 3 to 4 hrs a day, 8% for more than

5 hrs a day and 12% for 4-5 hrs a day.

Hence majority of the respondents are using the laptop up to 2 hrs a day.

Level of satisfaction about timely service:

Table: 7

Level of satisfaction about timely service

S.No Level of satisfaction No. of respondents

Percentages

1 2 3

Highly satisfied

satisfied

not satisfied

18

25

7

36%

50%

14%

Total 50 100%

The above table shows that out of 50 respondents, 50% are satisfied about the

timely service, 36% are highly satisfied and 14% are not satisfied about the

timely service of the product.

Hence majority of the respondents are satisfied about the timely service

given by the company.

Easy approachability of service man:

Table: 8

Easy approachability of service man

S.No Approachability No. of

respondents

Percentages

1

2

Yes

no

35

15

70%

30%

Total 50 100%

The above table shows that out of 50 respondents, 70% of the respondents have

answered service man are easily approachable and 30% of the respondents have

answered service man not easily approachable .

Hence majority of the respondents are satisfied have satisfied that the

company service man are easy approachable

Opinion about the quality of service:

Table: 9

Opinion about the quality of service

S.No Level of satisfaction No. of respondents

Percentages

1 2 3

Highly satisfied

satisfied

not satisfied

18

25

7

36%

50%

14%

Total 50 100%

The above table shows that out of 50 respondents, 50% are satisfied about the

quality of service, 36% are highly satisfied and 14% are not satisfied about the

quality of service of the product.

Hence majority of the respondents are satisfied about the quality of

service given by the company.

Chances for replace the laptops:

Table: 10

Chances for replace the laptops

S.No Replace the laptops No. of respondents

Percentages

1 2 3 4

High chance

Certain

Low Chance

Never

12

18

11 9

24%

36%

22%

18%

Total 50 100%

The above table shows that out of 50 respondents, 36% of the

respondent having little bit of chance , 24% , 22% have low chance ,23% have

high chance and 18% are not having to idea to switch over the other brand.

Hence majority of the respondents are little bit of chance to change the

laptop.

Recommendation of the product:

Table: 11

Recommendation of the product

S.No Recommendation

of the product No. of

respondents

Percentages

1

2

Yes

no

35

15

70%

30%

Total 50 100%

The above table shows that out of 50 respondents, 70% of the respondents

recommend the product and 30% of the respondents will not recommend the

product to others.

Hence, most of the respondents are recommending the product to others.

Chart 5

PURPOSE OF USING LAPTOP

12%

8%

64%

16%

office appliction web surfing eductional purposes personal use

PURPOSE OF USING LAPTOP

CHART-6

FACTORS INFLUENCING THE PURCHASE

18

31 31

20

After sales service price quantity brand nane

FACTORS INFLUENCING THE PURCHASEPERCENTAGE

CHART-7

NO.OF HOURS OF USAGE

4238

1213

up to 2 hrs 3 to 4 hrs 4 to 5 hrs more than 5 hrs

NO.OF HOURS OF USAGEPERCENTAGE

CHART-8

CONSULTING THE SERVICE CENTER

60%

40%

CONSULTATION WITH SERVICE CENTERYES NO

CHART-9

APPROCHABILITY OF COMPANY SERVICEMAN

70

30

YES NO

APPROACHABILITY OF COMPANY SERVICE MAN PERCENTAGE

CHART-10

OPINION ABOUT THE QUALITY OF SERVICE

36

50

14

highly satisfied satisfied not satisfied

OPINION ABOUT THE QUALITY OF SERVICEPERCENTAGE

CHART-11

COST OF SERVICE

39

56

5

highly satisfied satisfied not satisfied

COST OF SERVICEPERCENTAGE

CHART-12

CHANCE TO RELACE LAPTOP

23

37

25

15

high chance certain low chance never

CHANCE TO REPLACE THE LAPTOPPERCENTAGE

CHART-13

RECOMMENDATION OF THE PRODUCT

70

30

YES NO

RECOMMENDATION OF THE PRODUCTPERCENTRAGE

CHAPTER V

CONCLUSIONS:

Year by year the number of people who are using and owning personal

computers (PC) substantially increases in all over the world. Contrary to the

introduction years of computers, today they have been used by almost all age

groups, and by both males and females, and the gap between age groups and the

gap between males and females with respect to computer usage/ownership

decreases. Furthermore, consumers’ desire for portable and attractively

designed PCs forces the companies to produce laptops/notebooks. In addition,

extended battery life, price cuts, prevalence of home-offices, and integrated

wireless networking also cause to the increased sales of laptops. On the supply

side of the market, the companies try to make profit and even survive in a

highly competitive environment. Furthermore, the rapid development in

technology, particularly in nano-technology, leads companies to make huge

amounts of investments in R&D. Moreover, the acquisitions and mergers in the

sector and new players in the market also influence the companies operating in

IT industry. In such a volatile industry, it becomes extremely important to learn

the factors that are influencing consumers’ purchase decisions. The customer

base of a company is comprised of its current customers and those customers

who are attracted from competitors. In addition, the customers who are acquired

from competitors can be either satisfied switchers or dissatisfied switchers.

Hence, it is equally crucial to learn about whether there is a difference among

stayers, satisfied switchers and dissatisfied switchers with respect to their laptop

purchase decision factors. This issue becomes exceptionally vital when the

consumers decide to upgrade/change their laptops.

In this study, it has been found that there are seven factors which influence

consumers’ laptop purchase decisions. These factors can be stated as follows:

core technical features, post purchase services, price and payment conditions,

peripheral specifications, physical appearance, value added features, and

connectivity and mobility. On the other hand, Fresher, stayers, satisfied

switchers and dissatisfied switchers demonstrate a significant difference only in

one factor: price and payment conditions. The results show that when compared

to fresher and stayers, satisfied switchers, dissatisfied switchers give less

importance to price and payment conditions related factor.

From the managerial perspective, the findings of this study imply that when a

consumer of a company decides to buy a new laptop or in technical terms to

upgrade his laptop, the company should consider which customer base he

belongs to. For instance, if the consumer is a fresher, the company should offer

a discount price with decent core technical features, extended warranty and

payment conditions also. If the consumer is a stayer, the company can offer

price discounts when he decides to upgrade his laptop. Likewise, the company

can give special promotions to stayers when they bring their former laptop and

exchange it with a recent model of the company’s laptops. It is also seen that

among all factors, mobility and connectivity factor has received the lowest

importance from three groups of consumers. This can be attributed to the fact

that due to the nature of laptops, being mobile is an expected feature. Another

explanation to this result can be that consumers usually do not like to use

technological words such as infrared and Bluetooth, they prefer to say

connecting to Internet or mobile phone, sending pictures and documents to

printer, and etc. Hence, it will not be sufficient and efficient to merely underlie

this feature in advertisements. If this feature has to be mentioned in ads then the

tone and the words used should be plain and explanatory. However, since all

consumer groups find core technical features and post purchase services

extremely important, these features should be emphasized in advertisements. It

has to be also noted that post purchase services factor is tremendously important

since it is directly related with customers’ brand loyalty.

From this study we can conclude that the consumer’s shall be always interested

in economical price with well sounded latest core technology features with

added value features laptops and also they prefer to buy which companies

service centre near to their place and whose is providing a good after sale

services.

This study recommends companies to invest in technology through R&D and

create differentiation at utmost level in technology and economical in price.

APPENDIX I

BIBLIOGRAPHY:

BOOKS REFERED : CONSUMER BEHAVIOR LEON G.SCHIFFMAN & L.L KANUK MARKETING MANAGEMENT PHILIPKOTLER RESEARCH METHODOLOGY C.R.KOTHARI

WEBSITES REFERED : www.google.com www.wikipedia.com www.ask.com www.researchandmarket.com

APPENDIX II

Questionnaire for Consumer attitude on Buying Laptops

Personal details:

Name :..............................................................................................................

Age :..............................................................................................................

Department:..............................................................................................................

1. What is your budget to buy a laptop?

Rs.20,000 -30,000 Rs. 30,000 - 40,000 Rs.40,000 - 50,000

Rs.50,000 - 60,000

2. What size of laptop would you prefer? 14" 17'' others

3. Do you have a laptop?

Yes No If yes mention the brand name

Reply:......................................................................................................................

4. Do you replace your old laptop with new same brand laptop?

Yes No If no mention the reason

Reply:......................................................................................................................

5. What brand you prefer to buy ?

Reply:......................................................................................................................

6. Do you trust the brand behind it?

Yes No

7. Would you consider a refurbished laptop?

Yes No

8. What are the primary tasks will you be performing in this laptop?

Home use Educational use Business use others

9. How many hours of battery life do you need?

2 Hrs 3-4 Hrs 4-5 Hrs More

10. From the choice of below which brand of processer do you prefer?

Intel AMD Celeron Mac others

11. Processor Speed would you prefer in GHz?

1 to 2 GHz 2 to 3 GHz 3 to 4 GHz if more possible

12. How much hard disk space do you want? 80 -120GB 120-250 GB 250-500 GB 500-1000 GB

13. How many external monitor connecting port would you prefer? 2 If more possible

14. Will the laptop to be used to watch movies? Yes No

15. Do you need built in optical drive?

Yes No

16. How many USB port do you prefer?

Reply:......................................................................................................................

17. How much the memory (RAM) space do you want?

2GB 4GB 6 GB if more possible

18. What kind of monitor would you prefer?

LCD LED Others

19. Do you need built in WIFI ?

Yes No

20. Do you need built in Bluetooth?

Yes No

21. Do you need additional security system to access laptop like finger print?

Yes No

22. Do you need built in webcam?

Yes No

23. Are the laptops looks and stylish important to you?

Yes No

24. How many years warranty would you prefer?

One year two year if more possible

25. Would you recommend to buy this kind of laptop to your friends, colleagues?

Yes No

consumer attitude on buying laptops rev1

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