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Our grass roots marketing solutions help Our Best Practices Implementation Goals: Consult, Co-Create & Coach As your dedicated growth partners, we help: Consult with you to determine which research based “Outsmart, Don’t Outspend” strategies will promote best results with your targeted goals & objectives Co-Create customized educational designs, featuring your Practice branding & contact details Coach & share with your talented team, on a continuing basis, proven protocols to maximize both internal & external patient targeting benefits Your 2015 Practice Growth by Design Educational & “Nice Touch” Checklist Let’s prioritize proven winners which are easily customized for your esteemed Practice. Please consider the competitive advantages & big upside potential driven by cost- effective implementation of grass roots initiatives developed with hearing health experts, for hearing health experts. Internal Marketing Focus: Scope of practice promotion Patient education – > hearing health conditions such as tinnitus & noise-induced hearing loss Patient education –> hearing health connection with aging, diabetes, dementia, kidney disease, ototoxicity & dual sensory wellness, vision related. Friends & family referrals In-clinic educational events Appointment reminder, tested-not-treated & thank you cards External Marketing Focus: Medical referrals Senior living communities Corporate hearing health benefits Community healthcare events Your Practice Growth Investment, Our Strong Support Together, we will “Script the Moves” & “Shape the Pathways” for your 2015 practice growth success! “Perfection is not attainable, but if we chase perfection we can catch excellence.” Vince Lombardi GROWTH PRACTICE by d e si g n Delivering beyond the hearing device VALUE [email protected] 412.609.8670 Rich Filar www.hearHHS.com practicegrowthbydesign.com

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Page 1: ConsultCreateCoach

Our grass roots marketing solutions help

Our Best Practices Implementation Goals: Consult, Co-Create & Coach

As your dedicated growth partners, we help: • Consult with you to determine which research based “Outsmart, Don’t Outspend” strategies will promote best results with your targeted goals & objectives

• Co-Create customized educational designs, featuring your Practice branding & contact details

• Coach & share with your talented team, on a continuing basis, proven protocols to maximize both internal & external patient targeting benefits

Your 2015 Practice Growth by Design Educational & “Nice Touch” Checklist

Let’s prioritize proven winners which are easily customized for your esteemed Practice. Please consider the competitive advantages & big upside potential driven by cost-effective implementation of grass roots initiatives developed with hearing health experts, for hearing health experts.

Internal Marketing Focus: • Scope of practice promotion

• Patient education –> hearing health conditions such as tinnitus & noise-induced hearing loss

• Patient education –> hearing health connection with aging, diabetes, dementia, kidney disease, ototoxicity & dual sensory wellness, vision related.

• Friends & family referrals • In-clinic educational events

• Appointment reminder, tested-not-treated & thank you cards

External Marketing Focus: • Medical referrals

• Senior living communities

• Corporate hearing health benefits

• Community healthcare events

Your Practice Growth Investment, Our Strong Support

Together, we will “Script the Moves” & “Shape the Pathways”for your 2015 practice growth success!

“Perfection is not attainable, but if we chase perfection we can catch excellence.” Vince Lombardi

GROWTHPRACTICE

by design Delivering

beyondthe hearingdevice

VALUE

[email protected] 412.609.8670

Rich Filar

www.hearHHS.compracticegrowthbydesign.com

Page 2: ConsultCreateCoach

Have a problem hearing in the dining room

Hear Better, Live Better.Call today to schedule a personal consultation with your caring Hearing Health Expert.

hcgno.com

Hear better despitebackgound noise Enjoy meal timesJoin conversationsBe more sociable

Let’s talk about how to improve your quality of life.

Your CHOICE Is Clear…Struggle with louder dining room conditionsPretend to hear othersFrequently ask peopleto repeat themselves

© 2014 HDI

Uptown River Ridge 504.301.1271 504.739.7989

Delivering

beyondthe hearingdevice

VALUE

“If people believe in themselves, it’s amazing what they can accomplish.” Sam Walton

INTERNAL MARKETINGCustomized items available include canvases, handouts, slip sheets,

referral cards, folded cards, display easels and counter displays.

EXTERNAL MARKETINGCustomized items can include presentation folders and inserts, canvases,

handouts, slip sheets, referral cards, health fair back drops and table skirts.

555.456. 7890

This is a friendly reminder that it is time for:___ Hearing Aid Clean and Check___ Annual Hearing Test___ Warranty Clean and Check. Your warranty expires ______________

Please call to schedule an appointment with:___ Susan Baker, M.A., CCC-A___ James Mack, Au.D.___ Kathryn A. Kennedy, Au.D., CCC-A

for the opportunity to be a part of your hearing health care.

Sound�Advice�Hearing�Aid�Center

Sound�Advice�Hearing�Aid�Center

123 Main StreetSuite A

Anywhere, IN 55555

555.456.7890

Sound�Advice�Hearing�Aid�Center

At Sound Advice, we are committed to offering thehighest level of care available in a warm & caring manner.

soundadvicewebsite.com

Takesome Your Quality of Life, Our Mission

Sound�Advice�ENT�Center

Hear. Better. Now.

Experience theof

Now is the best time to hear better.

©2014 HDI

soundadvicewebsite.com

Experience theof

Your Quality of Life, Our Mission

Hear. Better. Now.

Experience theof

Your Quality of Life, Our MissionHear. Better. Now.

Experience the of

Your Quality of Life, Our Mission

Hear. Better. Now.

As employees of Sound Advice Ear, Nose and Throat Group, we are dedicated to providing the highest quality of medical care. We will respect and treat all patients and their families with dignity and compassion. Confidentiality of all medical records will be maintained.

We will continually strive to improve our knowledge and skills, and to offer the most current technology available in our specialty. We will work in consultation with your primary physician, when appropriate.

Sound�Advice�ENT�Center

www.soundadviceweb.com

The Building Blocks of Our Exceptional Patient Care:t Expertiset Experiencet Dedication

About Sound Advice ENT GroupThe physicians and audiologists of Sound Advice Ear, Nose and Throat Group have provided Walden county with quality care for over 30 years.

We are a compassionate and diverse group of physicians offering care in all aspects of general otolaryngology for all age groups. We have a strong relationship with referring physicians in the area, working together to provide complete patient care.

Our main office is in Walden, with multiple satellite otolaryngology clinics servicing the rest of the county. Our clinics feature state of the art equipment for diagnosis and treatment. Including the most comprehensive hearing and balance testing facilities in Walden county, and a fully equiped voice lab and laser surgery suite.

Walden123 Main StreetSuite AAnywhere, IN 55555

Midvale123 Main StreetSuite AAnywhere, IN 55555

Oceanview123 Main StreetSuite AAnywhere, IN 55555

New Town123 Main StreetSuite AAnywhere, IN 55555

Brookfield123 Main StreetSuite AAnywhere, IN 55555

Phone 555.456.7890 t Fax 555.098.7654www.soundadviceweb.com

123 Main Street = Suite A = Anywhere, IN 55555 Phone: 555.456.7890 = www.soundadvicewebsite.com = Fax: 555.456.7891

Located in downtown Anywhere, across from City Hall

The Right Fit

� Professional evaluation of your hearing health

� Hearing health solutions focused on your lifestyle needs

� A comfortable & well-informed decision making process

� A real ear test to ensure best performance & hearing quality

� Thorough review of product manual & warranty procedures

� Proper training on required hearing aids maintenance

� Timely follow-up appointments as needed

� An on-going, supportive partnership with caring hearing health providers

Sound�Advice�Hearing�Aid�Center

aging GeriatriciansPrimary Care Physicians

diabetes EndocrinologistsPrimary Care Physicians

dementia GeriatriciansPrimary Care Physicians

kidney disease

NephrologistsPrimary Care Physicians

dual sensory wellness

OphthalmologistsOptometrists

ototoxicity OncologistsPrimary Care Physicians

Did you know?

Research-based educational tool kits create targeted patient referrals:

Your Best PracticesEssential Patient Education Opportunities

Together we, as healthcare professionals, can help raise

hearing health awareness. © 2014 HDISound�Advice�ENT�Center

HearingLoss

Aging KidneyDisease

Diabetes Dementia

OtotoxicityDual

SensoryWellness

© HDI”“

Joshua B.I would like to let you know how much I

appreciate all the time and help you and your staff have given me over the past few years.

Clara Spehr Truly life changing experience. Fantastic and thank you. Highly recommended.

S. Wolff I think getting my hearing aids was the best thing I have ever done for myself.

Kathryn D.I have a new joy in my life after visiting Sound Advice and getting fitted with my GN ReSound hearing devices.

Danielle P.I wish all my other doctors listened to me the way you do!

Sharon J. H.My hearing aids are my lifeline to the world, thank you Sound Advice for keeping me connected.

Sound�Advice�ENT�Center

123 Main Street = Suite A = Anywhere, IN 55555 Phone: 555.456.7890 = www.soundadvicewebsite.com= Fax: 555.456.7891

Located in downtown Anywhere, across from City Hall

Patient Testimonials

With over 50 years combined experience, the hearing health professionals of Sound Advice have been serving the citizens of Anywhere since 1986.

Comprehensive Hearing Evaluation and Diagnosis

Fitting of Digital Hearing Aid Technology

Multiple Hearing Aid Styles and Brands Offered in Various Price Ranges

Routine Hearing Aid Maintenance

Lifestyle-Focused Hearing Aid Consultation

Custom Noise Protection, Swim Plugs, and Musician’s Ear Plugs

Hearing Aid Batteries and Supplies

Sound�Advice�ENT�Center

123 Main Street = Suite A = Anywhere, IN 55555 Phone: 555.456.7890 = www.soundadvicewebsite.com= Fax: 555.456.7891

Located in downtown Anywhere, across from City Hall

Professional ServicesSince 1958

As employees of Sound Advice Ear, Nose and Throat Group, we are dedicated to providing the highest quality of medical care. We will respect and treat all patients and their families with dignity and compassion. Confidentiality of all medical records will be maintained.

We will continually strive to improve our knowledge and skills, and to offer the most current technology available in our specialty. We will work in consultation with your primary physician, when appropriate.

Sound�Advice�ENT�Center

www.soundadviceweb.com

The Building Blocks of Our Exceptional Patient Care:t Expertiset Experiencet Dedication

About Sound Advice ENT GroupThe physicians and audiologists of Sound Advice Ear, Nose and Throat Group have provided Walden county with quality care for over 30 years.

We are a compassionate and diverse group of physicians offering care in all aspects of general otolaryngology for all age groups. We have a strong relationship with referring physicians in the area, working together to provide complete patient care.

Our main office is in Walden, with multiple satellite otolaryngology clinics servicing the rest of the county. Our clinics feature state of the art equipment for diagnosis and treatment. Including the most comprehensive hearing and balance testing facilities in Walden county, and a fully equiped voice lab and laser surgery suite.

Walden123 Main StreetSuite AAnywhere, IN 55555

Midvale123 Main StreetSuite AAnywhere, IN 55555

Oceanview123 Main StreetSuite AAnywhere, IN 55555

New Town123 Main StreetSuite AAnywhere, IN 55555

Brookfield123 Main StreetSuite AAnywhere, IN 55555

Phone 555.456.7890 t Fax 555.098.7654www.soundadviceweb.com

As employees of Sound Advice Ear, Nose and Throat Group, we are dedicated to providing the highest quality of medical care. We will respect and treat all patients and their families with dignity and compassion. Confidentiality of all medical records will be maintained.

We will continually strive to improve our knowledge and skills, and to offer the most current technology available in our specialty. We will work in consultation with your primary physician, when appropriate.

Sound�Advice�ENT�Center

www.soundadviceweb.com

The Building Blocks of Our Exceptional Patient Care:t Expertiset Experiencet Dedication

About Sound Advice ENT GroupThe physicians and audiologists of Sound Advice Ear, Nose and Throat Group have provided Walden county with quality care for over 30 years.

We are a compassionate and diverse group of physicians offering care in all aspects of general otolaryngology for all age groups. We have a strong relationship with referring physicians in the area, working together to provide complete patient care.

Our main office is in Walden, with multiple satellite otolaryngology clinics servicing the rest of the county. Our clinics feature state of the art equipment for diagnosis and treatment. Including the most comprehensive hearing and balance testing facilities in Walden county, and a fully equiped voice lab and laser surgery suite.

Walden123 Main StreetSuite AAnywhere, IN 55555

Midvale123 Main StreetSuite AAnywhere, IN 55555

Oceanview123 Main StreetSuite AAnywhere, IN 55555

New Town123 Main StreetSuite AAnywhere, IN 55555

Brookfield123 Main StreetSuite AAnywhere, IN 55555

Phone 555.456.7890 t Fax 555.098.7654www.soundadviceweb.com

As employees of Sound Advice Ear, Nose and Throat Group, we are dedicated to providing the highest quality of medical care. We will respect and treat all patients and their families with dignity and compassion. Confidentiality of all medical records will be maintained.

We will continually strive to improve our knowledge and skills, and to offer the most current technology available in our specialty. We will work in consultation with your primary physician, when appropriate.

Sound�Advice�ENT�Center

www.soundadviceweb.com

The Building Blocks of Our Exceptional Patient Care:t Expertiset Experiencet Dedication

About Sound Advice ENT GroupThe physicians and audiologists of Sound Advice Ear, Nose and Throat Group have provided Walden county with quality care for over 30 years.

We are a compassionate and diverse group of physicians offering care in all aspects of general otolaryngology for all age groups. We have a strong relationship with referring physicians in the area, working together to provide complete patient care.

Our main office is in Walden, with multiple satellite otolaryngology clinics servicing the rest of the county. Our clinics feature state of the art equipment for diagnosis and treatment. Including the most comprehensive hearing and balance testing facilities in Walden county, and a fully equiped voice lab and laser surgery suite.

Walden123 Main StreetSuite AAnywhere, IN 55555

Midvale123 Main StreetSuite AAnywhere, IN 55555

Oceanview123 Main StreetSuite AAnywhere, IN 55555

New Town123 Main StreetSuite AAnywhere, IN 55555

Brookfield123 Main StreetSuite AAnywhere, IN 55555

Phone 555.456.7890 t Fax 555.098.7654www.soundadviceweb.com

Sound�Advice�Hearing�Aid�Center

©2013 HDI

ARE YOU AT RISK FOR DIABETES-RELATED HEARING LOSS?

www.soundadvicewebsite.com

Check all that apply

1.

2.

3.

Questions I’d like to ask my hearing health professional

123 Main StreetSuite AAnywhere, IN 55555555.456.7890

� I have difficulty understanding speech in the presence of

background noise or in a crowded restaurant. � I avoid social situations that require me to participate in

conversations. � I avoid the movies or theater because I miss so much. � I have greater difficulty understanding females and children. � My family and friends complain that I am not hearing

accurately. � Others notice that I turn the volume on my television or radio

too loud. � I have difficulty conversing on the telephone. � I ask others to repeat themselves often during conversations.

DID YOU KNOW?

Get a professionalhearing evaluation

annually to discover:

. If you have hearing loss or are at risk

. The type of hearing loss you may have

. How your hearing health and quality of life can be improved

www.diabetes.orgTo learn more, please visit:

© 2013 HDI

Sound�Advice�ENT�Center

HEALTHYDECISIONS

DIABETESAWARENESS

Awareness

Educ

atio

n

DecisionsAwareness

Educ

atio

n

Decisions

555.456.7890

in the u.s., it is estimated that 26 million people have diabetesand 7 million do not know they have it.

Hearing loss occurs almost twice as often in adults who have diabetes

than in those who don’t.

As employees of Sound Advice Ear, Nose and Throat Group, we

are dedicated to providing the highest quality of medical care. We

will respect and treat all patients and their families with dignity and

compassion. Confidentiality of all medical records will be maintained.

We will continually strive to improve our knowledge and skills, and

to offer the most current technology available in our specialty. We will

work in consultation with your primary physician, when appropriate.

Sound�Advice�

ENT�Center

www.soundadviceweb.co

m

The Building Blocks of

Our Exceptional Patient Care:

t Expertise

t Experience

t Dedication

About Sound Advice ENT Group

The physicians and audiologists of Sound Advice Ear, Nose and Throat Group

have provided Walden county with quality care for over 30 years.

We are a compassionate and diverse group of physicians offering care in

all aspects of general otolaryngology for all age groups. We have a strong

relationship with referring physicians in the area, working together to

provide complete patient care.

Our main office is in Walden, with multiple satellite otolaryngology

clinics servicing the rest of the county. Our clinics feature state of the art

equipment for diagnosis and treatment. Including the most comprehensive

hearing and balance testing facilities in Walden county, and a fully equiped

voice lab and laser surgery suite.

Walden123 Main Street

Suite AAnywhere, IN 55555

Midvale123 Main Street

Suite AAnywhere, IN 55555

Oceanview123 Main Street

Suite AAnywhere, IN 55555

New Town123 Main Street

Suite AAnywhere, IN 55555

Brookfield123 Main Street

Suite AAnywhere, IN 55555

Phone 555.456.7890 t Fax 555.098.7654

www.soundadviceweb.com

Our expert advice can help!

Do you have diabetes or a

family history that may increase

your risk of diabetes-related

hearing loss?

Talk to yourcaring Doctor

Get a professional hearing evaluation

annually to discover:

.If you have hearing loss or are at risk

.The type of hearing loss you may have

.How your hearing health and quality of life can be improved

HEALTHYDECISIONS

DIABETESAWARENESS

Awareness

Educ

atio

n

DecisionsAwareness

Educ

atio

n

Decisions

percentage of populationwith mild or greaterhearing impairment

WithDiabetes

WithoutDiabetes

0% 8% 15% 23% 30%

Mild or greater hearing impairment of low or mid frequency sounds in the worse ear

Vestibular nerve

Eustachiantube

Cochlea

Cochlear Nerve

Oguz Aral ~ Shutterstock.com

555.456.7890soundadvicewebsite.com

To learn more, please visit:

POSSIBLE CAUSES?

Research indicates...

DID YOU KNOW?

www.diabetes.org

in the u.s., it is estimated that 26 million people have diabetesand 7 million do not know they have it.

*Source: National Institute of Health (NIH), National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)

Hearing loss occurs almost twice as often in adults who have diabetes than in those who don’t.

Sound�Advice�ENT�Center

© 2013 HDI

high blood sugar levels may damage the inner ear’s small blood vessels and nerves, reducing the ability to hear well.

DID YOU KNOW?

DIABETES AWARENESS

Diabetes may increase the risk of hearing loss.

in the u.s., it is estimated that 26 million

people have diabetes

and 7 million do not know they have it.

PLEASE TELL

friends and loved ones at risk to contact us

for a professional hearing evaluation

www.soundadvicewebsite.com

555.456.7890

Sound�Advice�ENT�Center

GROWTHPRACTICE

by design