constructing social media
DESCRIPTION
Presented to Manchester Construction Best Practice Club and Constructing Excellence Collaborative Working Champions Dec 2011TRANSCRIPT
Constructing
social media
martin brown
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
Why social media?
Its where you will find your customers, clients, staff, suppliers, contractors, friends …. people
Its not a new thing but a new way of doing old things,
…. like talking and communicatingand having conversations again …
something emails killed?
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
What do people see when they look for you on-line?
On the Web?Across social media?
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
visibility
intelligencelearn + share
communicate
see and be seen be innovative punch above weight
leads industry + Market client + competitor
sustainability best Practicegood news
staff + clients … people collaborative working
relationships
Why use social media in construction ?What’s the ROI?
conversations
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
Real-time twitter
Tweetchats …
#GVischat
#TBIMchat
#AIAchat
#Futrchat
#CSRchat
“brilliant use of twitter for learning, sharing, brainstorming”
t: @fairsnapemartin brown e: [email protected]
Stargazing
Grounded
Balance of Continuity and Change.
t: @fairsnapemartin brown e: [email protected]
French politician Alexandre Ledru‐Rollin
“There go my people I must find
out where they are
going so I can lead them.”
t: @fairsnapemartin brown e: [email protected]
“We are encouraging use of social media as a method for continuing the conversations with our clients,”
“The risks of using the media are the same risks that you have with any employee representing the company.
“If you teach your staff how to talk about the company and how to interact with the public regarding the company, then these platforms
are not an issue.”
“If we don’t get this right Gen X and Gen Y won’t want to work for us but they will want to work for someone else”
“you cant hide anything from us … we are to social media savvy”
t: @fairsnapemartin brown e: [email protected]
Poor communications
at the root of most construction
problems?
t: @fairsnapemartin brown e: [email protected]
Blogs
new look project diaries?
Learning from clients
“The value of what we know is sharing it”
t: @fairsnapemartin brown e: [email protected]
Where to start?
1. In the Boardroom2. Communications3. On projects
t: @fairsnapemartin brown e: [email protected]
Where to start?
1. In the Boardroom2. Communications3. On projects4. Winning Work / PR
t: @fairsnapemartin brown e: [email protected]
Bids and Interviews
Contractor Interview Team
Project Team Client
t: @fairsnapemartin brown e: [email protected]
this presentation online
Great for getting wider reach of your presentations
and …
Introducing QR Codes
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Web Project SheetsLinks to Building / Facilities websiteInnovative solutionsClient websiteContractor websiteSupply Chain linksProject Blogs + ImagesGoogle Maps
QR Code (for accessing online info from printed version)
AllowFeedbackRSS Sharing onwards
Make project sheets come alive again
t: @fairsnapemartin brown e: [email protected]
… limitless opportunities for QR codes
Source: SMPR @katiebrowntweets
t: @fairsnapemartin brown e: [email protected]
One: Tune InTwo: Tune OutThree: Get AmplifiedFour: Link inFive: Google + Drop it Six: Blog itSeven: Know it Eight: Make it liveNine: Share itTen: QR Code it
Win Work with social media
t: @fairsnapemartin brown e: [email protected]
Where to start?
Board level Explore your digital visibility Engage with linkedin and twitterLearn share and collaborate Put site pictures to workUse in project sheets and bids
t: @fairsnapemartin brown e: [email protected]
Don’t forget to measure
Social Media is like any otherInitiative …
Guidelines Objectives Targets Measure Evaluate
t: @fairsnapemartin brown e: [email protected]
… have some form of fair play
Web Use Guidelines Policy
or
Code of Conduct
constructing
social mediamartin brown
@fairsnape CREDITS:
@eepaul @subutcher @lucymarcus @pauleycreative@gemmawent@katiebrowntweets
t: @fairsnapemartin brown e: [email protected]
wishing you a very merry christmas and prosperous new year