consistently surprising surprisingly consistent

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Consistently Surprising Surprisingly Consistent

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Consistently Surprising Surprisingly Consistent. National Audience. The Bob & Tom Show is:. Ranked #1, #2 or #3 in demo in 80% of affiliated markets Successful in markets of all sizes, regions and time zones The Bob & Tom Show is heard everywhere! - PowerPoint PPT Presentation

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Page 1: Consistently Surprising Surprisingly Consistent

Consistently SurprisingSurprisingly Consistent

Page 2: Consistently Surprising Surprisingly Consistent

The Bob & Tom Show is:

National Audience

• Ranked #1, #2 or #3 in demo in 80% of affiliated markets

• Successful in markets of all sizes, regions and time zones

• The Bob & Tom Show is heard everywhere!• World wide on the American Forces Radio Network• Nationwide on SirusXM*• Coast-to-Coast in over 130 markets including

St. Louis, Salt Lake, Portland, Cincinnati, Indianapolis, Oklahoma City, Syracuse and Santa Rosa/San Francisco

Source: FA’11, Arbitron, MSA, AQH Rank, Actual Times. *The most recent show is replayed on SirusXM Extreme Talk Channel 165 1a-6a Mon-Fri

Page 3: Consistently Surprising Surprisingly Consistent

Males 18-49Stations Ranked #1, #2 or #3 in Metro

Source: Arbitron, FA’11, MSA, Exact Times, AQH Rank, M 18-49

WOFX-FM CINCINNATI KURQ-FM SAN LUIS OBISPO

KBER-FM SALT LAKE CITY KONE-FM LUBBOCK

WFBQ-FM INDIANAPOLIS WKLC-FM CHARLESTON, WV

WQMF-FM LOUISVILLE KXRX-FM TRI-CITIES

WTUE-FM DAYTON KDAL-FM DULUTH

KGGO-FM DES MOINES KKRQ-FM CEDAR RAPIDS

WRFQ-FM CHARLESTON WWVR-FM TERRE HAUTE

KKFM-FM COLORADO SPRINGS KBOY-FM MEDFORD

WIOT-FM TOLEDO WCFF-FM CHAMPAIGN

WIBA-FM MADISON KRCH-FM ROCHESTER, MN

KKGL-FM BOISE KEGI-FM JONESBORO

WKQQ-FM LEXINGTON KRRX-FM REDDING

WFWI-FM FT. WAYNE KSNQ-FM TWIN FALLS

KIXA-FM VICTOR VALLEY WKHY-FM LAFAYETTE

WJXQ-FM LANSING WIHN-FM BLOOMINGTON

WNCD-FM YOUNGSTOWN WMEQ-FM EAU CLAIRE

WRQK-FM CANTON KCRR-FM WATERLOO

KTUX-FM SHREVEPORT WHBR-FM PARKERSBURG

WRQE-FM APPLETON/GREEN BAY, WI WVNA-FM FLORENCE, AL

KXUS-FM SPRINGFIELD, MO WZRX-FM LIMA

WGBG-FM SALISBURY KMHK-FM BILLINGS

KIOC-FM BEAUMONT KROR-FM GRAND ISLAND

KFLY-FM EUGENE KFXS-FM RAPID CITY

KCQQ-FM QUAD CITIES KZCD-FM LAWTON

WGLO-FM PEORIA WZXR-FM WILLIAMSPORT

KWMX-FM FLAGSTAFF WHBZ-FM SHEBOYGAN

WGBF-FM EVANSVILLE WOTT-FM WATERTOWN

KARX-FM AMARILLO KBYZ-FM BISMARCK

WQHZ-FM ERIE WZNX-FM DECATUR

WGLX-FM WAUSAU KLKK-FM MASON CITY

Page 4: Consistently Surprising Surprisingly Consistent

Males 25-54Stations Ranked #1, #2 or #3 in Metro

Source: Arbitron, FA’11, MSA, Exact Times, AQH Rank, M 25-54

KBER-FM SALT LAKE CITY KURQ-FM SAN LUIS OBISPOWFBQ-FM INDIANAPOLIS KONE-FM LUBBOCKKRXO-FM OKLAHOMA CITY WKLC-FM CHARLESTON, WVWQMF-FM LOUISVILLE WGFN-FM TRAVERSE CITYWTUE-FM DAYTON KDAL-FM DULUTHKDFO-FM BAKERSFIELD KKRQ-FM CEDAR RAPIDSWRFQ-FM CHARLESTON WWVR-FM TERRE HAUTEKKFM-FM COLORADO SPRINGS KBOY-FM MEDFORDWIOT-FM TOLEDO WCFF-FM CHAMPAIGNKTHR-FM WICHITA KRCH-FM ROCHESTER, MNWIBA-FM MADISON KEGI-FM JONESBOROKKGL-FM BOISE KRRX-FM REDDINGWKQQ-FM LEXINGTON KSNQ-FM TWIN FALLSWFWI-FM FT. WAYN WKHY-FM LAFAYETTEKHKK-FM MODESTO KXDG-FM JOPLINKVRV-FM SANTA ROSA WIHN-FM BLOOMINGTONKIXA-FM VICTOR VALLEY KXGE-FM DUBUQUEWJXQ-FM LANSING WMEQ-FM EAU CLAIREWNCD-FM YOUNGSTOWN KCRR-FM WATERLOOWRQK-FM CANTON WHBR-FM PARKERSBURGKTUX-FM SHREVEPORT WVNA-FM FLORENCE, ALWRQE-FM APPLETON WZRX-FM LIMAKXUS-FM SPRINGFIELD, MO KMHK-FM BILLINGSWGBG-FM SALISBURY KROR-FM GRAND ISLANDKIOC-FM BEAUMONT KFXS-FM RAPID CITYKFLY-FM EUGENE KZCD-FM LAWTONWGLO-FM PEORIA WZXR-FM WILLIAMSPORTKWMX-FM FLAGSTAFF WHBZ-FM SHEBOYGANKKBD-FM FT. SMITH WOTT-FM WATERTOWNWGBF-FM EVANSVILLE KBYZ-FM BISMARCKWQHZ-FM ERIE WZNX-FM DECATURWGLX-FM WAUSAU KLKK-FM MASON CITY

Page 5: Consistently Surprising Surprisingly Consistent

Audience Profile

Page 6: Consistently Surprising Surprisingly Consistent

Average Age 40.4Average HH Income $74,954Average # In HH 3.1Average # Children In HH 2.0

Listener Profile

Source: Sex/Age, 12+ Compositions – Arbitron Nationwide Spring 2011, AQHMeans and all other – MRI Spring 2011, Base Adults 18+

Base: Adults 25-54 Male 76% Female 24%

Composition-Base Persons 12+ 18-49 65.6% 25-54 72.1%

Composition-Base Persons 18+ Graduated High School 37.9% Attended College 36.5%

Household Income $50k+ 62.1% Household Income $75k+ 44.4%

Household Size 2+ 89.7% Household Size 3+ 59.3% Household Size 4+ 16.5%

Composition-Base Adults 18+ Single 27.5% Married 63.6% Divorced/Separated/Widowed 17.1%

Own a Home 77.2% Work full/part time 75.1% Work in Professional Ind. 11.4% Work in Mgmt, Bus. & Fin. 9.8% Work in Sales & Office 15.9% Work in Construction & Main. 13.1% Work in Other Industry 25.6%

Page 7: Consistently Surprising Surprisingly Consistent