Conservation is…the art of living lightly on this Earth

What is conservation:A definition

What is conservation:Our top ten conservation actions

Save energy

Use green power

Help nature

Save water

Drive less

Live local

Eat local

Buy green

Waste less

Prevent pollution

What is a culture of conservation?It is when conservation is a natural part of who we are and what we do.

How do we get there?

1. Make conservation easy, affordable, + desirable

2. Create a united conservation movement.

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Change the way we think

Why do we need a movement?Movements progress from protest, through implementation, to cultural change

Where are we now?The Green Movement from 1970 - 2010

EvergreenGreen CommunitiesAutoshare

Conserver Society Report

Brundtland Report

Bullfrog PowerSmall eco-preneurs

1970 1980 1990 2000 2010

Greenpeace

Protest

?Implementation:

Policies, activities,

new business and groups

ENGO

Government

Working from an NGO base, a voluntary strategy will build distributed leadership to reach a common goal, such as “we conserve”.

Corporate NGO Government: incent, promote and support

Business: provide products and services

NGOs: promote and support

Key roles in a voluntary strategy:

The missing piece:The Voluntary Transition Strategy

Key goals of a voluntary strategy:

• coordinated delivery of integrated solutions

• cultural change

What is Distributed Leadership?The Voluntary Transition Strategy

Three areas of leadership…

• Save energy• Use green power• Help nature• Save water• Drive less• Live local• Eat local • Buy green• Waste less• Prevent pollution

Internal Who I am

External: What I do

Community: How I help

Applied to the ten areas:

Individuals

Organizations

Businesses

Institutions

Governments

at all levels..

weconserveThink like a movement