consensus adspend forecast may 2010. consensus forecast: total advertising expenditure source: warc...
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Consensus Adspend Forecast
May 2010
Consensus Forecast:Total Advertising Expenditure
Source: Warc ‘Consensus Forecast May 2010’
Current prices, y/y % change
2010 2011
Australia 3.9 3.8
Brazil 11.1 6.8
Canada 3.2 3.7
China 12.6 15.5
France 1.1 2.1
Germany -1.0 0.3
India 11.2 12.5
Italy -1.2 1.7
Japan -1.8 -0.9
Russia 8.7 10.8
Spain -1.2 1.6
UK 1.6 2.8
US -0.1 1.9
Global 2.8 3.8
Consensus Forecast:Newspaper Advertising Expenditure
Source: Warc ‘Consensus Forecast May 2010’
Current prices, y/y % change
2010 2011
Australia 2.3 1.4
Brazil 9.2 4.4
Canada -4.1 -2.0
China 2.3 1.7
France -2.4 -1.3
Germany -2.2 -0.5
India 9.7 12.8
Italy -6.8 0.3
Japan -5.9 -6.6
Russia 7.6 10.3
Spain -6.1 -1.7
UK -3.6 -0.6
US -10.6 -3.9
Consensus Forecast:Magazine Advertising Expenditure
Source: Warc ‘Consensus Forecast May 2010’
Current prices, y/y % change
2010 2011
Australia -0.6 1.4
Brazil 8.4 5.7
Canada -0.4 1.2
China 6.8 6.8
France -4.1 -2.6
Germany -3.5 -1.7
India 8.3 10.4
Italy -7.8 -0.1
Japan -6.0 -2.7
Russia 7.7 11.0
Spain -5.3 -4.0
UK -3.2 -1.2
US -6.0 -2.0
Consensus Forecast:Television Advertising Expenditure
Source: Warc ‘Consensus Forecast May 2010’
Current prices, y/y % change
2010 2011
Australia 5.5 4.2
Brazil 11.2 6.4
Canada 3.3 1.1
China 11.9 12.2
France 1.3 1.6
Germany -0.4 -0.1
India 12.2 12.0
Italy -0.7 0.3
Japan -1.6 -0.2
Russia 11.2 13.0
Spain -2.8 0.7
UK 2.6 2.7
US 3.7 1.5
Consensus Forecast:Radio Advertising Expenditure
Source: Warc ‘Consensus Forecast May 2010’
Current prices, y/y % change
2010 2011
Australia 1.2 2.1
Brazil 8.4 6.4
Canada 3.0 3.9
China 8.2 9.1
France 0.2 1.1
Germany -0.5 0.2
India 14.4 13.0
Italy -1.4 0.8
Japan -4.4 -3.5
Russia 6.9 9.4
Spain -0.7 -0.5
UK -0.8 -1.7
US -1.0 1.7
Consensus Forecast:Cinema Advertising Expenditure
Source: Warc ‘Consensus Forecast May 2010’
Current prices, y/y % change
2010 2011
France 3.3 5.6
Germany -3.5 0.5
Italy -7.1 0.2
Spain -7.2 -3.5
UK -0.1 1.7
US 5.5 7.5
Consensus Forecast:Outdoor Advertising Expenditure
Source: Warc ‘Consensus Forecast May 2010’
Current prices, y/y % change
2010 2011
Australia 7.0 3.7
Brazil 8.3 4.2
Canada 5.5 3.7
China 9.9 11.9
France 0.4 1.5
Germany -2.3 0.3
India 6.8 12.7
Italy -4.1 -0.6
Japan -2.0 -1.2
Russia -0.5 12.8
Spain -2.5 -0.9
UK 2.4 4.1
US 1.9 5.4
Consensus Forecast:Internet Advertising Expenditure
Source: Warc ‘Consensus Forecast May 2010’
Current prices, y/y % change
2010 2011
Australia 13.3 12.0
Brazil 23.4 20.2
Canada 18.3 17.7
China 28.6 39.9
France 9.7 9.9
Germany 9.3 10.0
India 28.6 18.1
Italy 12.7 15.9
Japan 6.5 8.1
Russia 22.1 23.4
Spain 11.5 13.4
UK 6.6 5.6
US 10.2 13.5