connolly -ideagoras conference 11-16 (no video).pptx

7/29/2019 CONNOLLY -Ideagoras Conference 11-16 (no video).pptx

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From Inspiration to Reality

The Power of Light

Paul Connolly, VP of Marketing

Ideagoras Conference | 22 November 2012


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2010 2030

Source: IDF Diabetes Atlas

Projected Number of People with Diabetes (MM)

2

Worldwide:

2010: 337 million2030: ~500 million

WesternPacific

SoutheastAsia

Europe NorthAmerica andCaribbean

Middle Eastand North

Africa

South andCentralAmerica

Africa

2010 2030160

120

80

40

0

Epidemic of Diabetes: 350 Million People


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1,000,000,000

mHealth: A Natural Evolution in Healthcare

Q3/12

Source: Yahoo Finance

2,000,000,000

Smartphones in Use Globally

2015


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mHealth for the Entire Community

Patients: Convenience

Healthcare Professionals: Compliance

Insurers: Lower long-term costs


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Case Study

The Power of Light


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How It Works

1. Small light sensitive sensor,

worn against the abdomen

2. Light detects glucose molecules

3. Glucose reading transmitted

wirelessly to smartphone


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Investigational device. Not approved for sale anywhere.

The C8M App

Continuously measures

every 6 minutes

Set High/Low Limits

with audible or vibrating

notifications

Swipe to see historical data

Share glucose logbook with

doctor via email export

App updates & features

pushed via Google Play


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A Day in the Life


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A Community-Based Approach


Co-CreatingBrand Equity

Engaged in MarketConversations

RobustCommunity


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A New Voice in the Conversation



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Ripples of Community-Based Approach


General

Press / Online

Diabetes

Press / Online

Diabetes

Advocacy Groups

Diabetes

Bloggers & KOLs


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Finding the Online InfluencersThe C8 MediSensors Diabetes Social Graph

12

C8 MediSensorsConfidential


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Community Response



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Reservations


0

50

100

150

200

250

300

350

400

450

500

March April May June July August September October

Cumulative YTD Reservations

Update with

latest stats.


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www.C8MediSensors.com


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Appendix


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Talking points to consider

Android OS why? Marketshare?

Eliminating an extra device

Providing a free App via GooglePlay

Mobile App Features

Company originally planned toprovide handset with system

Ease of reach to Social

Challenge filing medical mobileapp with notified body?

Reach an already tech savvy T1Daudience

Give users the flexibility of adevice (most are) already familiarwith

People want something as easyas an App that works with provenmodern technology

Leverage mobile platform to easedisease management (datastorage, comm w/ Doc)

Flexibility to push App updates

Considering an open platform for3rd party App development /partnerships

Establishing trust / credibility withthis community

connolly -ideagoras conference 11-16 (no video).pptx

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