connector influencer marketing - irish blogger conference
TRANSCRIPT
INFLUENCER MARKETING 101 #irishbloggerconference
All you need to know
WTF IS INFLUENCER MARKETING? Influencer Marketing is the process of identifying, researching, engaging and supporting the people who create the conversations impacting your brand, products or services. !
WHY DOES IT MATTER? We trust friends, colleagues and
experts more than advertising!
WHY IS IT GROWING?
1 Ad
avoidance!
3Influencers are key sources of
content!
4It’s getting easier
to connect with influencers!
2Increased Social
Ad Spend!20%
USING ADBLOCK
0.06% CTR
WORLD
€28.5M in 2014 €49M in 2015
72% SOCIAL
MEDIA DISPLAY
€14.3M in 2014 €24.45M in 2015
71% SPEND ON
DIGITAL VIDEO
BLOGGERS OR
INFLUENCERS?
INFLUENCERS OR
Video - http://bit.ly/connectorhuaweip9!
AM I AN INFLUENCER?
Audience! Filters! Trendsetters
THE MANY FACES OF INFLUENCE
■ What kind of content? Direct Upload Product Placement Direct Link Feed Promotion ■ What month of the year? ■ Potential Reach? ■ What is your average engagement rate? ■ Is this post part of a package or a single engagement?
HOW MUCH IS MY PERSONAL BRAND WORTH? No one price fits all
BLUEBOOK socialbluebook.com
KEY METRICS FOR BLOGGERS AND BRANDS Focus on engagement metrics, NOT total audience
Audience demographics!
Views and/or impressions
Clickthroughs Number of interactions
TIP minter.io
QUALITATIVE RESULTS ■ Are the comments positive or negative? ■ Does the sentiment show purchase intent? ■ Did the influencer’s messages align with what the brand wanted?
TOP TIPS?
Stay true to your Audience!
Relevant Content!
Be transparent!
Grammar!
Video - http://bit.ly/connectorhuaweisnapys!
THANK YOU!
THANK YOU!
