connecting with customers through mobile · 2016-11-14 · 60% of developers in july 2010 had...
TRANSCRIPT
Connecting With Customers Through Mobile
Sienne VeitMarks & Spencer
25/10/2010 2
2008 2009 2010
innovate, learn, integrate, grow
25/10/2010 3
12 May 2010: m.marksandspencer.com
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Cross channel customer = 4X£
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21 million store customers2.5 million web customers700,000+ SMS subscribers800,000 mobile visits 200950%+ UK handsets web enabled (and growing)Why not mobile enable?
25/10/2010 6Dynamic proxy transcoding
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Why don’t you have an app? Apps are
sexy...
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Q22. So thinking of websites that you access on your mobile phone – if there were an app available instead, would you prefer to download the app or would you still prefer to use the website? base: all who access the internet on mobile (n=1,240)
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Customers don’t mind as long as they are able to have a simple and successful mobile web experience
12% prefer app
33% prefer
site
55% don’t mind – as long as it does the job
2010 Yahoo Appetite research: Q22. So thinking of websites that you access on your mobile phone – if there were an app available instead, would you prefer to download the app or would you still prefer to use the website? base: all who access the internet on mobile (n=1,240)
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M&S: the M&S Sale starts Aug 25! Up to 50% off selected items in store & at: http://mands.mob
i/r/T4623287418
0
While stocks last! to stop text sale stop to 65006
Mobile web is replicating fixed web shopping patterns
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AOV/items Traffic sources Products
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X2 = £3280not exactly an ‘on the go purchase’
Some shopping missions where mobile web has replaced fixed web as the channel of choice
Saving a sale elsewhere?New opportunity to acquire a sale?
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Branded Apps: Complementing the Marketing Mix
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In 2015 the global mobile app market is expected to be worth US$29bn
Global Mobile App Downloads (Billions) Global Mobile App Market Revenue (US$ Billions)
Source: ABI Research, Gartner, Juniper Research, Ovum, Futuresource, Booz & Company, GetJar, Research2Guidance, Bharat Book BureauNotes: Assumes straight line growth when data not available between two data points. Number of global mobile app downloads exclude GetJar’s estimates (7bn in 2009 and 50bn in 2012) and global mobile app market revenue excludes Visiongain’s estimate (US$25bn in 2015)
Total number of mobile app downloads is expected to be c. 23bn in 2015, up from c. 6bn in 2010
The size of the mobile app market is forecast to be c. US$29bn in 2015 vs. c. US$7bn in 2010
CAGR: 31.0
%
CAGR: 31.7
%
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As the market evolves, the nature of applications will also evolve, becoming increasingly driven by the broader corporate market
Source: Gartner
$0.5bn
2008 2009 2012
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The strong growth in non-iOS platforms will create a more fragmented platform market for mobile apps
Source: iGR, VisionMobile, Ovum
Other
60% of developers in July 2010 had recently built Android apps vs. 50% who had made iOS and Java ME apps
70% of iOS developers are planning to release apps for Android in the next six months
Developers are building mobile apps for 2.4 platforms on average - expected to increase to 3.4 platforms over next year
2009A 2015E
Other
Mobile App Downloads Market Share by Platform (%)
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Write once – compile across multiple platforms
Design
Build
Distribute
Analyse
HTML
JavaScript
CSS
Grapple Compiler
Grapple UI Library
Code in high level languages
Translate into OS specific languages
Tests and renders app vs. handset specific UIs
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Distribute through multiple channels
Design
Build
Distribute
Analyse
Cloud-based server
3rd Party Appstores Websites SMS
Hosted on Grapple’s cloud-based server
Software detects handset/ delivers specific app to user
Distributed through multiple channels
Automatic handset detection
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App analytics provides fast and detailed feedback on app usage
Dashboard
Design
Build
Distribute
Analyse
Provides a snapshot of how application is being used globally
User and session data including by frequency, duration and location
User Detail Handset Detail
Wide range of detailed user metrics available to client
Metrics include usage and loyalty over different times and geographies
Details of handsets and carries using applications
Details on capabilities of individual device types
Detailed feedback on usage of appEnables brands to very effectively iterate and develop mobile campaigns
Clients are provided with logins and passwords to access App Analytics
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The Green Party
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T‐Mobile
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Xbox ‐
Kingmaker
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Thank youwww.grapplemobile.com
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential.
TitleMobile Payments
Richard JohnsonDirector, Strategy & Advisory
21 Oct 2010
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential.
About Monitise
mobile money specialists• mobile money manager platform• mobile money network
established leader in UK, USA. Customer base 2.5m+
extending to India, Asia & Africa
mobile banking, payments, shopping
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential.
Connecting People to their Money from their Mobile
Banking
Payments
Shopping
Check BalanceAlerts
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential.
Simple Enquiries
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© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential.
Connecting People to their Money from their Mobile
Banking
Payments
Shopping
Check BalanceAlerts
A2A & P2P
Contactless
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential.
Smartphone Apps
17
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential.
Smartphone Apps
17
© 2003 – 2010 Monitise Group Limited. All Rights Reserved. Confidential.
Connecting People to their Money from their Mobile
Banking
Payments
Shopping
Check BalanceAlerts
A2A & P2P
Contactless
Promotion Impulse purchaseAuthenticate e-commerceSecure m-commercePOS