connecting with consumer 2.0
DESCRIPTION
The new market environement, the new consumer, the new market research...TRANSCRIPT
Where’s Wally?Connecting with Consumer 2.0
Where’s Wally?Connecting with Consumer 2.0
First, lets try to understand this crazy new…
world?
Where’s Wally?Connecting with Consumer 2.0
2.0
In 2.0 time, virtual identity is much more important than physical identity.
Where’s Wally?Connecting with Consumer 2.0
Where’s Wally?Connecting with Consumer 2.0
bloggers per ages
22 years old20.000 hours in front of TV
5.000 hours playing with video consoles5.000 hours in telephone conversations250.000 messages sent and received
20% will meet their couples on the Internet50% has created any kind of content for the Internet
Where’s Wally?Connecting with Consumer 2.0
once upon a time… time to discover
yesterday…time to connect
to see
to know
now 2.0…time to share
to understand
¡ !
¿ ?
;-)
:-/
Where’s Wally?Connecting with Consumer 2.0
from
to
to know
to understand
enterprises domain
consumers authority
advertising campaigns
proximity marketing
segmentation criteriaclients
behavioral maps guesses
control
influence
Where’s Wally?Connecting with Consumer 2.0
time to discover to see
time to connect to know
time to share to understand
no research
research as a competitive benefit
research or death
“A powerful global conversation has begun.Through the Internet, people are discoveringand inventing new ways to share relevantknowledge with blinding speed. As a directresult, markets are getting smarter-and
gettingsmarter faster than most companies”.
Where’s Wally?Connecting with Consumer 2.0
Where’s Wally?Connecting with Consumer 2.0
The question is Who’s Wally?
The question is not Where’s Wally?
Where’s Wally?Connecting with Consumer 2.0
I’m Wally
I’m Wally
I’m Wally
I’m Wally
I’m Wally
I’m Wally
I’m WallyI’m Wally
I’m WallyI’m Wally
I’m Wally
I’m Wally
I’m Wally
I’m Wally
Where’s Wally?Connecting with Consumer 2.0
thank you very much for your attention ;-)
José Antonio [email protected]