Connecting the Dots…

Holli Beckman @Apartmentalist

Getting the most out of your content

ApartmintyThe eHarmony of Apartment Hunting

SO Much Content…6.9 million gigabytes of information are delivered to

your mobile device & inbox daily

And Then We Make More…

Social Proof: 88% Of Consumers Say They Trust Online Reviews As Much As Personal Recommendations

Review Site Referral Traffic

Apartment Ratings Yelp0

50

100

150

200

250

300

Sept 1-Oct 31 2013Sept 1-Oct 31 2014

Review Site’s Conversion Rates

Apartment Ratings Yelp0

2

4

6

8

10

12

14

Sept 1-Oct 31 2013Sept 1-Oct 31 2014

Let Your Residents Speak For You

Let Your Residents Speak For You

Using Board Maps

Local Blogger MentionsAKA Strategic Partying

Social Media is the Most Unintrusive Insight Into Your Customers’ Opinions, Needs, Lives + Patterns

Identify Your Subject & Eavesdrop

Use Tools to ID Conversations Fast

People Loathe Apartment Hunting…

“The best time to win a customer is when they have their hand raised and they are asking for help.”

If This Isn’t a Cry For Help…

This Definitely Is…

…So how do you jump into a conversation?

Relevant Helpful Information

Write What The Customer is Searching For…

Specify It To Your Target Audience

Twitter Users

Don’t be that guy…

Social Is Not the Classifieds

Mixing content and advertising is like mixing Twizzlers and guacamole. Separate they are awesome, together…that’s just really gross.

Be Human. Talk to individuals. Celebrate their wins.

The Conversation

Deliver What You Promised

The Result: A Customer AND An Advocate

Exploit Every Piece of Content

In Summary….• Look For Opportunities to Help

• Offer Help. Be Human. Have a sense of humor!

• Have Content to Back It Up

Let’s be friends!

@Apartmentalist + @Apartminty

@Apartmentalist + @Apartminty

/Apartminty

Apartmentalist + Apartminty

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