Connecting the Dots:Social Media for the SEO

Jen Sable Lopez | Community Manager Erica McGillivray | Community Attaché

Tweet with webinar attendees:

#mozinar

Technical problems or feedback:Please email team@seomoz.org

Is Social Networking a Fad?

It just seems to be

propagated by tweens, teens,

and females in general.

Question from Q&A:

Traffic Anyone?

@jennita #mozinar

Referral Traffic

Oh, Hello Community!

@jennita #mozinar

Personal Results

@jennita #mozinar

@jennita #mozinar

Bigger Social Network +More Social Sharing

=More Search Traffic & Better Rankings

The SEO Mind

Let’s see how it works

SEO Pyramid

@jennita #mozinar

I <3 Keywords & Links

Links, Links, Links

@jennita #mozinarOk… perhaps not that Link

On-Page Optimization

@jennita #mozinarhttp://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Social Media

For the SEO Mind

So, You Want Links eh?

@jennita #mozinar

This post was published yesterday.

“About 1,070 results”

http://pointblankseo.com/scrape-rate

Still Have to Think About Content

@jennita #mozinar

Social Keyword Research

@jennita #mozinar

Canonical URLs

@jennita #mozinar

http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner

http://www.seomoz.org/blog/an-seos-guide-to-http-status-codesCanonical Version:

Non- Canonical Version:

Super Dumb Easy to Share

@jennita #mozinar

What Content to Push & Where

@jennita #mozinarhttps://plus.google.com/111294201325870406922/posts/DTEi49PTg2Q

What is a Klout Score?

And what does it mean for my

business?

Question from Q&A:

Twitter

Let’s Talk Specifics

Fast Indexing + Links

@jennita #mozinar

Links created from Twitter

What about getting tweets outside of Twitter?

@jennita #mozinar

Remember: Super Dumb Easy

@jennita #mozinar

Pay with a Tweet

@jennita #mozinar

http://try.unbounce.com/noob-guide-pdf/

Pay with a Tweet

@jennita #mozinar

http://simplymeasured.com/freebies/facebook-fan-page-analytics

Don’t Forget Email!

@jennita #mozinar

From a Customer Service email

From a Webinar reminder email

Get More Info…

@jennita #mozinar

http://www.cubeduel.com/

RSS Feed

@jennita #mozinar

Find Influencers - PRO

@jennita #mozinar

Find Influencers – Follower Wonk

@jennita #mozinar

Science of Retweets

@jennita #mozinar

http://www.slideshare.net/danzarrella/the-science-of-re-tweets

Is Twitter becoming too

spammy for a business to use

legitimately?

Question from Q&A:

Facebook

Let’s Talk Specifics

Insights For Your Site

@jennita #mozinar

http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about

Insights For Your Site

@jennita #mozinar

http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about

Which Button to Use?

@jennita #mozinar

Like Box Like Button

For your home page or for your content page?

http://developers.facebook.com/docs/plugins/

SUPER DUMB EASY

@jennita #mozinar

Sharing on OKCupid used to look like this.

Now, it looks like this.

Tag people

@jennita #mozinar

Should I use my top keyword

as my social username or my

company name?

Question from Q&A:

Google+

Let’s Talk Specifics

A Necessity

@jennita #mozinar

A Necessity

@jennita #mozinar

Google+ Dominates SERPs

Ripples… whoa.

@jennita #mozinar

http://www.seomoz.org/blog/using-google-plus-ripples-to-connect-with-influencers

Which Account to Use?

@jennita #mozinar

What Type of Content?

@jennita #mozinar

Why not ask?

Mmmm Bolding

@jennita #mozinar

Holy Resource Batman

@jennita #mozinarhttp://www.blindfiveyearold.com/google-plus-seo

Can’t I just automate this s**t?

Question from Q&A:

LinkedIn

Let’s Talk Specifics

277% More Effective for Lead Gen

@jennita #mozinarhttp://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx

Pages

@jennita #mozinar

Other Social Sites?

@jennita #mozinarhttp://blog.shareaholic.com/2012/01/pinterest-referral-traffic/

@jennita #mozinarhttp://blog.kissmetrics.com/quora/

@jennita #mozinar

What kind of goals

should I have?

Question from Q&A:

Measuring Social

Show me the data!

@jennita #mozinar

SimplyMeasured

@jennita #mozinar

SEOmoz PRO Social

@jennita #mozinar

http://www.seomoz.org/blog/social-media-metrics-not-as-difficult-as-you-thought

Bit.ly

@jennita #mozinar

Google Analytics

@jennita #mozinar

Don’t Give Up On Social

Q+A Time!

@seomoz & @jennita

www.seomoz.org

help@seomoz.org

http://seomoz.org/webinars