connecting talent to opportunity at a massive scale 10 tips
TRANSCRIPT
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Recruiting Solutions
Recruiting Solutions
“Connecting Talent to Opportunity at a Massive Scale”
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Travis BurgeTravis BurgeStrategic Recruitment Product Consultant+61 (3) 9674 [email protected]
LinkedIn | Internet |MelbourneConnections: 500+| Recommendations: 4
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Recruiting Solutions
Talent
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Recruiting Solutions
What We’ll Cover Today:10 Tips to Drive Your Social Recruitment Strategy
1. Relationships Matter: Power of Understanding Networks
2. It starts with YOU
3. Pimp Your Employees/Hiring Manager’s Profiles
4. Passive Candidates
5. Listen to the Data
6. War on Talent has Shifted
7. Share Content: It’s Not just about Jobs
8. Pay it Forward: Engage in Groups & Answers
9. Get on Demand learning
10. Leverage APIs/Plugins Via LinkedIn Developer Network
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Recruiting Solutions
#1. Power of Understanding Networks
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Recruiting Solutions
http://inmaps.linkedinlabs.com/
#1. Power of the LinkedIn Network
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Recruiting Solutions
#1. Unleash the Power: Build Your Network
“The best way to strengthen your network is to keep a robust mix of collaborative partners, alliances, likeminded individuals, but also just as important, loose acquaintances”.
“People you know well tend to think similar thoughts, have access to the same content as you and generally don’t provide much new opportunity. Weaker ties add a fresh element to your network "feed" and expose you to content you’d otherwise never see”.
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Recruiting Solutions
#2. Start with YOU: So, how to build a great recruiting profile on LinkedIn?
1. What is your goal? Who is your audience?
2. Be authentic: Let the real you shine
3. Invest time
4. Display pride and excitement
5. Get recommended by people you have placed
6. Connect with your customers
7. Don’t be afraid to put off some candidates
8. Make your public profile interesting
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Recruiting Solutions
#2. Start with YOU: Personal Brand
Photo &Headline
Website LinksCompany, Careers, Blog
Engage via status updates
SummarySpecialties
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Recruiting Solutions
#3.Pimp Your Employees/Hiring Manager’s Profiles
Your employees and (Hiring Managers) are engaging talent every day; mobilize them as brand ambassadors
114,183Potential candidates view employee profiles per year
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Recruiting Solutions
#4. Reach the Best Candidates, Not Just Active Ones
Passive>80%
+200M
Active<20%
members
You Hired 3,418LinkedIn Members Last Year
You hired overPassive Candidates- Work on doing their jobs better- Develop networks- Only listen to the right
opportunities
Active Candidates- Work on their job search- Search job boards- Seek out many
opportunities
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Recruiting Solutions
#5. Listen to the Data
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Recruiting Solutions
Data Insight – Oil and GasHouston Vs Dallas
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Fast FactsOil and Gas professions in Houston twice as likely o be contacted by a recruiter than Dallas professionals.
Lower-demand markets like Dallas and Oklahoma Cityare likely to offer untapped sources of talent
Talent is heavily concentrated in the Houstonarea–home to over 50% of the talent pool
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Recruiting Solutions
LinkedIn: Data Center
Operations Manager
Using data to set expectations…(Don’t fly blind, balance the ledger)
Keywords: "Data Center" OR "Datacenter"
Location Within 50 Miles
Industry: Internet
Seniority: Manager
Interested In: Potential Employees
Company Size: 501-1,000 OR 1,001-5,000 OR
5,001-10,000, OR 10,000+
Years of Experience: 6 to 10 years OR More than 10 years
Years in Position: 3-5 years OR 6-10 years
Company Type: Public Company
Language: English
Recommendations: 3-4 OR 5-10 OR 11-20 OR >20
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Recruiting Solutions
Search Results
Initial Search = 7
Remove Recommendation = 19
Remove Years in Position = 71
Remove Company Type = 82
Remove Company Size = 126
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Recruiting Solutions
If you can’t measure it, you can’t manage it
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Recruiting Solutions
#6. War on Talent has Shifted
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Recruiting Solutions
Be in Constant Beta: Forecasted Futures
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Recruiting Solutions
Iterative Social Recruitment
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Recruiting Solutions
#7: Share Content: LinkedIn Today
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Recruiting Solutions
#8: Find Groups Based on Skills
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Recruiting Solutions
#9: Get on Demand Learning
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Recruiting Solutions
#10: Leverage Technology: LinkedIn Developer Network
www.developer.linkedin.com/
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Recruiting Solutions
Summary: 10 Tips to Drive Your Social Recruitment Strategy
1. Relationships Matter: Power of Understanding Networks
2. It starts with YOU
3. Pimp Your Employees/Hiring Manager’s Profiles
4. Passive Candidates
5. Listen to the Data
6. War on Talent has Shifted
7. Share Content: It’s Not just about Jobs
8. Pay it Forward: Engage in Groups & Answers
9. Get On-Demand Learning
10. Leverage APIs/Plugins Via LinkedIn Developer Network
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Recruiting Solutions 24
Questions?