connected retail: running the store with iot
TRANSCRIPT
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#ConnectedThings2017
Connected Retail: Running the Store With IoT
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#ConnectedThings2017
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#ConnectedThings2017
Connected Retail: Running the Store with IoT
Jumbi EdulbehramRegional President,
AmericasOncam
Kaynam HedayatVP Product Mgmt.
& MarketingDigital Lumens
Sanjay ManandharFounder& President
Aerva
Bill McBeathChief Research OfficerChainLink Research
MODERATORMichelle Moulin
CEOiZipline, LLC
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#ConnectedThings2017
Bill McBeathChief Research OfficerChainLink Research
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© ChainLink Research 2017; All Rights Reserved Slide 6
Source: U.S. Dept. of Commerce
Online Sales as a Percent of Total US Retail Sales for 2006-2015
$7.2B 5.3%
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© ChainLink Research 2017; All Rights Reserved Slide 7
Showroom
Fulfillment
CenterStore
Intelligence
Experience
Reinventing the Store
Expertise
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© ChainLink Research 2017; All Rights Reserved Slide 8
The Instrumented StoreVideo
(Security/LP)
POS(Finance and
Inventory)
Barcode(Inventory
Management)
RFID(Inventory
Management)
EAS(Security/LP)
BLE(Marketing)
Kiosk(Marketing)Traffic Counter
(Store Operations)
Wi-Fi(Store Ops, Marketing)
Mobile/ Cellular(Marketi
ng, Store Ops)
Sensors
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© ChainLink Research 2017; All Rights Reserved Slide 9
Siloed Store Integrated Store
Video(Security/LP)
POS(Finance and
Inventory)
Barcode(Inventory
Management)
RFID(Inventory
Management)
EAS(Security/LP)
BLE(Marketing)
Kiosk(Marketing)Traffic Counter
(Store Operations)
Wi-Fi(Store Ops, Marketing)
Mobile/ Cellular(Marketi
ng, Store Ops)
Sensors
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© ChainLink Research 2017; All Rights Reserved Slide 10
IoT in Retail Examples• Checkout-less shopping (Amazon Go)• Showroom business model (b8ta)• Smart dressing rooms (various pilots)• Promotion and display management
(Macy’s, Meijer)• Omni-channel (DOM, store fulfillment,
returns) • Real-time inventory, alerts, overhead
RFID (pilots)• Store layout and planogram optimization
(future)
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#ConnectedThings2017
Sanjay ManandharFounder& President
Aerva
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High Scale Retail Network• 2500 cooler door
displays
• Retail IoT with multiple sensors (temp, door open/close, product, proximity) & video-in
• Interactivity Between Brand & Consumer
• Dynamic Pricing
• Demonstrated sales uplift
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Founded 2005, by MIT-alum in Cambridge, MA
Modern cloud-based architecture designed to manage any digital endpoint anywhere
World-class Customers Outdoor billboards: Outfront Media Retail Networks: Anheuser-Busch Social Media/Mobile: Beats-by-Dre Employee Communications: US Navy
Customer-funded, high margin, high-growth
Exit to Watchfire in July 2015
About Aerva
15Beats By Dre Times Square Takeover
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#ConnectedThings2017
Kaynam HedayatVP Product Mgmt.
& MarketingDigital Lumens
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Fast Tracking the Path to IoT with Intelligence Overhead
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© Digital Lumens 2017
IoT Value Proposition…at what cost?
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• Gain insight and optimize operational performance
• But at what cost?
• Lighting projects subsidize IoT deployments with energy savings
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© Digital Lumens 2017
Applications in Retail
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Sense: Environmental Monitoring•Automated monitoring of temperature, relative humidity, and other environmental parametersArea: Space Utilization•How is your store really being used?
Amp: Energy Management•Automated monitoring and control of any electrical load for energy optimization, preventive maintenance, and visibility into utilization
Secure: Security•Monitor virtual zones for unauthorized occupancy
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© Digital Lumens 2017
Applications in Retail
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Track: Asset Tracking•Locate and track valuable assets•Tie to location services and targetedmarketing campaigns
Locate: Location Services•Location and way finding for customers and employees
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#ConnectedThings2017
Jumbi EdulbehramRegional President,
AmericasOncam
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• Oncam's 360-degree technology enables the coverage of large areas with a single camera
• Fisheye cameras are discreet and unobtrusive
• Multiple users can simultaneously look at different parts of the image
• Users can move around in the image in live and retrospective modes
360 cameras can cover large areas
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How does it work?
Warped fisheye view
Dewarped fisheye view
Nothing is lost as all of the scene in the warped fisheye is being recorded all of
the time, but the user can choose to view any area(s) of interest as dewarped views
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From video to data
In
Out
Counting
Heat mapping
Tracking
Queuing
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Mobility important for instant access to data and alerts
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#ConnectedThings2017
Questions?
Jumbi EdulbehramRegional President,
AmericasOncam
Kaynam HedayatVP Product Mgmt.
& MarketingDigital Lumens
Sanjay ManandharFounder& President
Aerva
Bill McBeathChief Research OfficerChainLink Research
MODERATORMichelle Moulin
CEOiZipline, LLC