FJORDis the service design consultancyWe differentiate providers in ways that create an emotional bond between the customer and the service.Our business is delight.

Cars used to bring people together

Now, mobile phones do the same

Access is the new Ownership

Car as a service

People want to go from point A to point B

There is a difference between every day’s needs and exceptional usage

And there are additional choices that complicate the decision making process

We should think in ecosystems and lifecycles

We should design for the end of the cycle as well

Who will own the design of the driving experience

Different levels of attention requires different interaction methods

It needs to be considered altogether

Invisible interfaces are not perfect yet

Less driving, more entertainment

Car interfaces have not changed much over their history.

Because, driving stayed the same, however with smart software based systems and even driverless cars, interfaces can become more screen based ever.

Crowd-sourcingtoCar-sourcing

Connected car is not only about connecting cars to the cloud but also connecting them to each other.

For sharing valuable data:• Traffic• Weather• Incident reports• Emergency

Connected cars today should prepare the road towards the autonomous

car