connected campus: building custom apps on the platform

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/Salesforce.comFoundation @SFDCFoundation Connected Campus: Building Custom Apps on the Platform Aug 27, 2014

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Join us to hear how one of the most innovative higher ed institutions, College for America (CfA) at Southern New Hampshire University chose to build their business on the Salesforce1 Platform. CfA was honored as one of 2012 Fast Company’s “World’s Most Innovative Companies” for revolutionizing higher education. Brian Peddle, CfA’s CTO, will discuss and demo how the platform gives them the speed and agility to introduce new processes across the entire student lifecycle and build innovative custom apps - including a learning management system, student information system, and early warning system - to meet their needs. Speakers: Brian Peddle, CTO College for America at Southern New Hampshire University David MacWhinnie, Principle Product Manager College for America at Southern New Hampshire University Doug Naylor, Sr. Salesforce Analyst College for America at Southern New Hampshire University


2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertaintiesmaterialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the resultsexpressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemedforward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial itemsand any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerningnew, planned, or upgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering newfunctionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in ouroperating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of anylitigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, ourrelatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of ourservice and successful customer deployment, our limited history reselling products, and utilization and selling to largerenterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in ourannual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter.These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information sectionof our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currentlyavailable and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions basedupon features that are currently available., inc. assumes no obligation and does not intend to update these forward-lookingstatements. 3. #1 in Enterprise Cloud Computing& CRMEnterprise CloudComputingMarket Share#1Worlds MostInnovative Company2011, 2012, 2013, 2014#1#1Market Leader:Enterprise, MidMarket,SMB & Sales ForceAutomation 4. 1%ProductEquityTime680,000+HoursService$68M+Grants23,000+HigherEducation +NonprofitOrganizations1:1:1ModelAdoptedby 5. Advancement360 student viewBecome a Connected Campus:Put Your Students at the CenterStudent Success& RetentionCommunityEngagementRecruitment Communications 6. Salesforce Platform is the Fastest Path from Idea to AppIdeaBuild AppIdeabuy & setuphardwareinstallcomplexsoftwaredefine useraccessbuild & testsecuritymake itmobile &socialsetupreporting &analyticsbuildappLegacy Platforms6-12 Months?AppApp 7. All the Platform Services You Need to Build Apps FastThe Fastest Path From Idea To App 8. Our Customers Report Theyre Building Apps Faster+43%Increase inCodingProductivity+52%FasterSystemTesting+46%Decrease inIT Costs+45%Faster Integration+52%FasterDesign+55%FasterConfiguration+58%FasterDeploymentAveragePercentageImprovementsReportedbyCustomersSource:Salesforce.comCustomerRela:onshipSurveyconductedMarch2013,byanindependentthird-party,ConfirmitInc.,on5,200+customersrandomlyselected.Responsesizesperques:onvary. 9. Featured PresentersBrian PeddleCTOCollege for America atSouthern NewHampshire UniversityDavid MacWhinniePrinciple Product ManagerCollege for America atSouthern NewHampshire UniversityDoug NaylorSenior Salesforce AnalystCollege for America atSouthern NewHampshire University 10. ConnectedCampus:BuildingCustomAppsonthePlaNorm 11. Todays Agenda: College for America 1011. Who we are2. How our competency-based education works3. Business Problem Why Salesforce?4. Leveraging the Platform5. LMS Demo6. Coaching Continuous Improvements7. Q & A 2014 Southern New Hampshire University. All rights reserved. 12. Who We Are Private, nonprofit Regionally accreditedSouthern NewHampshireUniversity Largest private,nonprofit onlinehigher ed providerin New England 4th largest in U.S.TraditionalResidentialCampus (1932)College of OnlineContinuingEducation (2007)College forAmerica (2012) Competency-based Focused on workforcedevelopmenthOp:// 2014 Southern New Hampshire University. All rights reserved. 13. Designed for Working Adults and Their Employers Learning through mastering competencies, not lectures and exams Flexible, online and self-directed schedule Uniquely affordable at $2,500 a year Associates and bachelors degrees from a respected, nonprofituniversity(Southern New Hampshire University, founded in 1932) 2014 Southern New Hampshire University. All rights reserved.Competency-basedcollege degrees builtfor the workplace 14. Designed for Working Adults and Their Employers 15. Same degree, different learning processHow its the same.Accredited DegreesRespected nonprofit universityReal college creditRigorous learningHow its different.Project & competency basedFlexible ScheduleDedicated supportVery low cost - $2,500 a year 16. How our competency-based education worksCoachStudentAccountpartnerPeersReviewerEmployerMentors 17. Business Problem Why Salesforce?Time4 Months to Launch Pilot (2 on staff / 1 off shore)Legacy SystemsNew ProgramCBE Program and System developmentrunning in parallelSpeed to IterateClicks not CodeMinimum Viable Products 18. Incredibly Brief Timeline*Sept 2012 Jan 2013Built initial backend data model for CBEIntegrate with DocusignIntegrate with New Voice MediaIntegrate with Form AssemblySSO to Instructure Canvas and Google AppsBuilt initial Student PortalApril June 2013Continue to iterateDevelop MVP LMS (Beta)Develop MVP Reviewer PortalOctober 2013LMS Goes Live for All Students*This a TINY subset of the insanely awesome stuff we built. We are so far into the future we actually had to time travel back for thispresentation. 19. Leveraging the PlatformData.comCustomApplica:onsReviewer Portal Curriculum Dev Agile Manager 2014 Southern New Hampshire University. All rights reserved.SalesforceLearning PortalPardot Knowledge IdP CasesEchoSign New VoiceCommunitiesMoreMedia Google Apps ColleagueAmazonS3 20. LMS Demo 21. CfA Develop the Coaching Model Iteration 0: What are we building for students? Literally building new data points/features daily Four CfA coaches; sitting next to IT, had no idea what orwhere regarding student information Iteration 1: Lets Establish Standard Work! Rapid Iteration using configuration helped get a MinimallyViable Product in front of coaches immediately Helped establish standard work practices that are now usedto help train what is now a team of 20 coaches Iteration 2: Now lets scale From Standard Work to Efficient Work We have moved past helping coaches surface studentinformation, so we are now also starting to figure out how tohelp coaches take action 22. Loads of Awesomeness + a Picture of DougCollege for AmericaOver 1,000 students servedOver 20,000 competencies masteredCoaching15+ coaches leverage salesforcewhere they areCurrently at a 70% re-enrollment rateManaging our largest single month ofnew students starting Sept 1st. 23. Questions?80Custom ObjectsCurrent Team Size8 FTE / 3 Offshore48Triggers392Apex Classes254Visual Force Pages163Rules22Custom Apps4,203Energy DrinksConnect if you have more questions later:@brianpeddle