connected & automated vehiclesconnected solutions being successful will depend on the ability of...
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Connected & Automated Vehicles
Tamara Snow, Head of Systems & Technology, Interior DivisionContinental, North America
Leveraging Disruption to Accelerate our Future
ContiPress
@ContiPressNA
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Does a vehicle companion reduce
driving accidents?
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ONE out of FOUR vehicles sold is
connected…
20
15
Source: Strategy Analytics (2017)
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Within 10 years, the take rate is
tripled…
20
25
Source: Strategy Analytics (2017)
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Disruptive Change Ahead!
Software
High
Performance
Computers
Cyber
Security
Merging
Products
Mobility
Services
Competition
Fleets Smart
Cities
Connected
Solutions
Being successful will depend on the
ability of managing complex change
in multiple areas at the same time!
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How can we digest these nine challenging areas in reasonable portions?
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Software
High
Performance
Computers
Cyber
Security
Merging
Products
Mobility
Services
Competition
Fleets Smart
Cities
Connected
Solutions
Complexity Change
From Components
to Systems
Market Change
Portfolio and Competition
Mobility Change
Pave the way
for new solutions
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Automated Driving is a major enabler for Mobility Change – 5G as a game changer for holistic connected solutions
0-300m
Up to
several km
Car Sensor
range
Extended preview
information
V2X Short RangeITS G5 / 802.11p (DSRC) –
market ready
C-V2X – in development
V2X Long RangeeHorizon with cloud big data
Based on 4G/ 4.5G / 5G
Cellular technology
ITS = Intelligent Transportation Systems / V2X = Vehicle to Everything / C-V2X = Cellular Vehicle to Everything / DSRC = Dedicated Short Range Communication
Automated
Driving
Holistic
ConnectivityMarket
Change
Complexity
Change
Mobility
Change
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Products are merging into connected and automated systems,the car is now part of a complex environment
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Merging
Products
Mobility
Services
Smart
Cities
Connected
Solutions
Holistic
HMI
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Products are merging as the technological evolution allows advanced and more attractive but cost efficient solutions
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Merging
ProductsMobility
Services
Smart
Cities
Connected
Solutions
Integrated Cockpit System
Display Solutions Multimedia SystemInstrument Cluster
New demands & technologies require
new architectures
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Integrated Cockpit System (INCOS)
Mobility Change consequently leads to Complexity Change, our Proven Business is disrupted
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Merging
ProductsMobility
Services
Smart
Cities
Software
High
Performance
Computers
Cyber
Security
New Requirements
Connected
Solutions
New demands & technologies require
new architectures
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Building Consumer Trust: Curating Information
Car theft
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Create a human
machine interaction
that promotes trust.
Curate information that is
simple and easy to navigate
and undertand.
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Video TeaserWizard Of Oz
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Products and
Closed System
Servitization and
Connected System
Data for Services
Mobility Services
Leveraging Market Disruption: Partnerships & Collaborations
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Leveraging Disruption: We accelerate our future
Pace of Technology
Changing Market Trends
Digitalization
Consumer Trust
Cross-Industry Ecosystem
Comprehensive Agility
New Opportunities
Communication Technology
Human Factors Research
Partners & Collaborators
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Experience Connectivity: Biometric Integrated Access Demo
Smart Device Integrated Access
Allows use of a smart device to act as a key for
traditional key fob functions such as unlock, lock, remote
start, liftgate access, mobilization authorization and zone
functions (e.g. welcome light, walk away locking).
Biometric Advanced Access
The combination of Smart Device Integrated Access and
Biometric elements enables two factor authentication for
an increased level of security as well as individual
customization based on personal setup.
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