connect your game to the world with facebook | bob slinn
TRANSCRIPT
Bob SlinnDirector, Games Partnerships EMEA
Connect Your Game to the World with FacebookCasual Connect, Berlin
Make great games
BUILDSMARTER
Accelerate development
Reach gamers
GROWFASTER
Maximize ROI
MONETIZEBETTER
63.5% of DAUs use
Facebook Login
D1 80%D7 2.5xD28 5xother Logins
70% higher ARPDAU
than other logins
Conversion
Rate 65% higher than other Logins
https://www.facebook.com/analytics
H F HOTEL FINDER
People Tab
Understand the demographics, interests, and behavior of
players
Facebook Analytics & App Events to understand audience
1. Facebook Platform Services
2. New PC Gaming Platform: Gameroom
3. Instant Games on Messenger and Facebook
4. Gaming Video
We Are Where Gamers Are: