connect via hootsuite new york
DESCRIPTION
Keynote presentation from Connect via Hootsuite New YorkTRANSCRIPT
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Jeanette Gibson @jeanetteg VP of Customer Experience, Hootsuite 2:00 - 2:50 PM Hootsuite Keynote
Amanda Flood-Farrell @amandafarrell08 Director of Retail, Twitter 2:55 - 3:15 PM Moments to Momentum
Michelle Lockett @MichelleLockett Director of Social Marketing, Wiley 3:20 - 3:40 PM Empowering Organization
through Education
3:40 - 3:55 PM Break
Connect via Hootsuite NY
Refreshments and demos
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Martha Norrick Director of Citizen/Workforce Engagement, NYPD 3:55 - 4:15 PM Citizen-officer engagement
Steve Rubel @steverubel Chief Content Strategist, Edelman 4:20 - 4:40 PM Constellations & Content
Rob Begg @rbegg VP of Enterprise Strategy, Hootsuite
Connect via Hootsuite NY
Dee Anna McPherson (Moderator) @dmcp VP of Marketing, Hootsuite 4:40 - 5:10 PM Panel of Experts
Sarah Bailey Dow Jones @sbaileyny
Amanda Vandervort Major League Soccer @vandey01
Beatrice Frey UN Women @BeaFrey
Ephraim Cohen FleishmanHillard @ephraimcohen
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Our Sponsors
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Jeanette Gibson
VP of Customer Experience, Hootsuite
@jeanetteg
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Hootsuite Momentum
10M+ Users
worldwide
1600+ Enterprise Customers
744 out of the
Fortune 1000
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Revolutionize communications via social
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Future Trends
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Prediction #1: Empowered organizations will win
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Prediction #2: Disruption prevents disruption
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Prediction #3: IT will be your best friend
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Prediction #4: Social will become a unifier for brands
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Adopt new technologies effectively or face competitive obsolescence. A study by MIT Sloan Management Review and Capgemini Consulting
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Hootsuite Social Business Benchmark 2014
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Many of the benefits of social media are also the source of perceived challenges
84% 79% 67% 61%
Enhancing relationships Monitor external conversations
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Social data gives a competitive edge
Believe social media presence is important to stay competitive
Agree analyzing social engagement helps company’s bottom line
Of companies are able to capitalize on this social data
Challenged to turn social data into actionable insights
88%
86%
40%
61%
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Inter-departmental alignment still a struggle
1 in 3 say social strategy is aligned across departments
72% say the number of departments using social is growing
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Top uses within the organization
Communicate directly with customers
Communicate with influencers and non-customer stakeholders
Listen to conversations about their organization
Enhance relationships with existing customer
84%
Generate new business
74%
Resolve customer questions or complaints
73%
Engage with influencers
Develop relationships with non-customer stakeholders
Help to learn about my company’s reputation
81%
Monitor external conversations about our company
79%
84%
74%
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Top reported needs for social media management across departments
Analytics Security
81% 80%
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You are the change agents
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Velocity, Volume, Venom.
From Glass Jaw, by Eric Dezenhall.
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Marketing
IT
Sales
Customer Service
Operations
Supply Chain Operations
Risk Management
Finance
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Alignment
Enablement
Engagement
Socialization
Optimization
Empowerment
Set business goals and objectives
Build a solid foundation
Messages into meaningful relationships
Prove the business value
Increase efficacy of campaigns
Scale
v
v
v
v
v
v
Education
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Better customer service
Increase sales
Improve marketing efforts
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Hootsuite Ecosystem Connects Your World
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Social Intelligence
CRM
Customer Service
Compliance and Policy
Internal Collaboration
Marketing & Automation
Others
Content Discovery and Management
Hootsuite Dashboard
Publishing Engagement
Security Analytics
Organization Management
100+ Integration Partners
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Rob Begg
VP of Enterprise Strategy, Hootsuite
@rbegg
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Web Twitter Client Twitter Client For Web & Mobile
Multiple Social Networks
Social & Analytics Integrations Globalization & Collaboration Social Relationship Platform
2008 2009 2010 2011 2012 2013 2014
Hootsuite 1.0
Hootsuite 2.0
iOS App
Hootsuite 5.0
Android App
Google+ Pages
App Directory
Teams & Organizations
Facebook Profiles, Pages, and Groups
LinkedIn Company Pages
Zeetl Acquisition
Conversations
UberVU Acquisition
Twitter Social Ads
iOS7 App
Security & Performance
Facebook Insights
Brightkit Acquisition
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Platform
Advertising
Engagement
Analytics
Campaigns International campaigns for global brands
Integrate actionable insights into Hootsuite analytics using uberVU’s technology
99.9% uptime, global scaling, and platform extensibility via APIs
2015 Hootsuite Focus Areas
Enable new marketing paradigms through paid social media
Depth across global social networks, Voice integration to deepen social relationships
Managed Content Library, tiered workflows, and content discovery solutions Publishing
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Let’s see it in action
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Partner for Success
Education
Customer Success
Customer Service
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Hootsuite Global Agency Partner Program
Tailored Workshops Industry-leading Technology Exclusive Community
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You are the change agents
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Reach, Relationships, Results.
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Up Next: Empowering Organization through Education with Wiley
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Social Media Education with Wiley
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Michelle Lockett Director of Social Marketing,
Wiley
@MichelleLockett
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Matching Mindsets, Skill sets and Toolsets
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Wiley has a 207-year history of excellence in publishing. How can social help us transform into a global provider of knowledge and knowledge-enabled solutions?
The 207-pound gorilla in the room
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Will the social media person please stand up?
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What does social mean to you?
#social
1Million Followers
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• Publish leaders in the field • Internal collaboration
• Active social users
• Digital future
We had the mindset
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• Social media management • Social listening
• Social monitoring
• Social analytics
We built up our toolset
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EAGER COLLEAGUES +
TOOLS =
SOCIAL SUCCESS
A winning formula?
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Wrong
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We needed to enhance our skills
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Adapted existing content to meet Wiley’s needs + custom lessons
• Tier 1: Hootsuite University
• Tier 2: ASME
• Tier 3: Custom Content
Custom education
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Creating modern marketers • Marketing
• Sales
• Editorial
• Product
• Customer Service
Scaling beyond marketing
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Empowering ALL colleagues to be modern marketers
Mindset Skill Set Toolset
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Thank You! Michelle Lockett @MichelleLockett
More Info: linkedin.com/in/michellepaolillolockett
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Up Next: How the NYPD is turning the needle on citizen-officer engagement
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Social at the NYPD
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• NYPD on Social • Training • Lessons Learned • What’s Next in Social at the NYPD
Agenda
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Welcome to New York!
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NYPD on Social
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Precinct Social Initiative
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Training
Full day: • What is this Twitter
thing anyway??
• Brass Tacks
• Do’s and Don’ts
• Legal
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Training
OR
??
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Lessons Learned
ü There’s a reason most brands only have one or two channels!
ü People do better when they understand the “why”.
ü Training can’t stop.
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What’s Next
• Facebook! • Targeted social campaigns. • Better social listening.
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Thank You!
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Up Next: Constellations & Content: A Conversation with Steve Rubel, Edelman
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Rob Begg VP of Enterprise Strategy Hootsuite @rbegg
Steve Rubel Chief Content Strategist Edelman @steverubel
Constellations & Content A conversation with Steve Rubel
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Up Next: Panel of Experts
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Panel of Experts Dee Anna McPherson (Moderator), VP of Marketing Hootsuite @dcmp
Amanda Vandervort, Director of Social Media Major League Soccer @vandey01
Ephraim Cohen, SVP, & Senior Partner for Social & Digital FleishmanHillard @ephraimcohen
Sarah Bailey, Social Media Marketing Manager Dow Jones @sbaileyny
Beatrice Frey, Social Media Manager UN Women @BeaFrey
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@jeanetteg
@rbegg
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@MichelleLockett
@amandafarrell08
@ephraimcohen @steverubel
@sbaileyny
@BeaFrey
@vandey01
@dcmp