CONNECTby

ATTENDEE BROCHURE2018

FallSeptember 16-18, 2018 Renaissance SchaumburgChicago, IL

www.connectcmosummit.com

CONNECT CMO Leadership Summit

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CIO VISIONSLeadership Summit

CIO VISIONSMid-Market Summit

SCOPEProcurement Summit

SCOPESupply Chain Conference

CONNECTHR Leadership Summit

CONNECTCMO Leadership Summit

CONNECTSales Leadership Summit

CONNECTCFO Leadership Summit

CIO VISIONSCybersecurity Summit

IMPACTManufacturing Summit

IMPACTR&D Innovation Summit

Quartz Events is North America’s fastest growing producer of invitation-only, executive summits.

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15K

99%

92%

90%

98%

100%

Number of one-on-one meetings facilitated in 2017 alone.

Of attendees felt our events are a more effective use of their time.

Thought our meeting format was a more effective way to research solutions rather than a traditional event.

Saw strong potential in partnering with a supplier which they connected with.

Of attendees felt the quality of our events was above the rest.

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Our EthosOur ‘invitation-only’ approach allows us to facilitate the perfect environment that guarantees you connect with the right people.

You’re invited.Our invitation-only executive events facilitate the opportunity for you to participate and connect with the right people. From our personal concierge service style to the added benefits of our conference pass and peer-led program, we guarantee an unbeatable experience.

You’re in good company.We understand the value of an event is all about the people you meet. Whether it’s networking and benchmarking with industry peers, learning from thought-leaders or finding a solution partner that meets the criteria for an upcoming project – you’ll join an exclusive network of senior-level executives to help you get things done.

You’re in control. Your registration gives you 100% say over your experience. You tell us your interests, the educational tracks that suit you and the solutions you see potential value in – we’ll take care of your planning and scheduling.

Of attendees plan to follow up with the vendors they meet at our events.

The most effective way to connect with the

latest technology and innovation.

You’re invited.

CONNECT brings a fresh new perspective on how to optimize your company’s marketing operations. No matter how efficient your marketing operations are, there is always room for improvement. The day-to-day challenges of managing people, systems and operations may leave you with little time to keep informed on the latest technology and innovation coming onto the market. To run your marketing operations as efficiently as possible, you need access to this information.

CONNECT is a boiling pot of information, ideas and solutions, pulling together over 500 of the industry’s most influential executives and almost all of the industry’s leading solution providers to push the boundaries of marketing excellence.

WHO ATTENDS?CONNECT is attended by senior-level executives from the world’s largest and most successful organizations, as well as mid-sized organizations and manager-level executives.

TITLES: VP / SVP / C-Level

JOB FUNCTIONS: Marketing, Creative and Digital

ATTENDEES:

• Access the highest quality educational program in the industry. All sessions are peer-led from senior-level marketing executives sharing first hand insights from the field.

• Connect with carefully selected leading solution providers based on their specific needs and areas of interest.

• Network with over 500 of industry’s most influential executives.

• Save company funds when you qualify for the Complimentary Full Access Conference Pass.

• Save time with only 2 days out of the office including travel.

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Conference PassFull access to the event, from educational sessions to networking events.

Flight Voucher Traveling more than 100 miles? We’ll help with a $200 flight credit.

Overnight HotelWe cover the first night and offer a discounted rate. Spouses welcomed.

5-Star CateringWe treat you to breakfast, lunch, networking receptions and dinner.

What you get:

Our ‘invitation-only’ approach allows us to

provide exceptional service for our

audience.

Custom ScheduleYour registration helps us personalize your schedule for maximum relevancy.

ResourcesOn demand access to allconference presentations after the event.

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You’re in good company.

Who you’ll meet:

Benchmark and network with the movers and shakers of the marketing industry.

250+ Influential Peers

Learn from the best in the field and walk away with actionable insights.

30+ Thought Leaders

Meet only the solution providers most relevant for your projects and initiatives

60+ Leading Solutions

Unparalleled networking opportunities with high profile industry leaders.

2.5K Connections

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2 0 1 8 S T E E R I N G C O M M I T T E E M E M B E R S I N C L U D E :

Kimberly EppleVice President of Marketing Champion Home Exteriors

Eric WeaverVice President Communication and Marketing Solutions Xerox Corporation

Axel Kirstetter VP Product Marketing, Pricing, Field MarketingMERRILL

Scott Griffiths Chief Financial Officer, MarketingFarmers Insurance Group

Ananth ParameswaranVP - MarketingPaladin Attachments

Glenn CrossChief Marketing OfficerPaycor Inc.

Veronica McKeeVP Marketing, Communications & EventsBerkadia

Robecta MaVP of Marketing, AmericasCathay Pacific Airways

Leland MaschmeyerChief Creative OfficerChobani

Matthew KerbelChief Marketing Officer MusclePharm Corporation

Kevin MetzChief Marketing OfficerStuller

Raja BanerjiCMO - Business GroupTata Consultancy Services

Amanda ElamVP Marketing, AmericasBasware

Phil WashCMO - Healthcare/Life Sciences Cognizant

Amy BarzdukasChief Marketing OfficerPolycom Inc.

Experienced industry leaders help us design

a relevant and 100% peer-led educational

program.Michelle Crecca

SVP Strategy and Chief Marketing Officer at

Prudential

C H A I R W O M A N

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2 0 1 8 S P E A K E R S I N C L U D E :

Allison LandersVP, Customer ExperiencePrudential Group Insurance

Shelley GretleinVice President, Marketing & CommunicationsNational Instruments

Sherif MityasChief Strategy Officer & Chief Information OfficerTGI Fridays

Brian VassVice President, Sales and Marketing TechnologyPaycor

Scott GriffithsChief Financial Officer, MarketingFarmers Insurance Group

Holly RolloChief Marketing OfficerRSA

Leland MaschmeyerChief Creative OfficerChobani

Raja BanerjiChief Marketing Officer - Business GroupTata Consultancy Services

Kevin MetzChief Marketing OfficerStuller

Newcombe ClarkGlobal Director, Rapid Learning LabAIG

Greg StuartChief Executive OfficerMobile Marketing Association

Michelle Boockoff-BajdekHead of Marketing, Global Business SolutionsThe Weather Company

Randy BrownVice President MarketingREV Group Inc.

Grant SimmonsVP of Search MarketingHomes.com, Inc.

Amanda ElamVP Marketing, AmericasBasware

Stacy WestVice President, MarketingSolarWinds MSP

Aftermath Services CMOAirstream VP of Marketing Basware, Inc. VP of Marketing, Americas and Global ProgramsBroadridge Financial Services VP MarketingCatapult Systems VP MarketingChobani CCOComcast NBCU VP, eCommerceDME Delivers, LLC. EVP Marketing & TechnologyDomino Printing North America VP MarketingDunkin’ Brands Chief Marketing OfficerEmpire Screen Printing VP of Sales & MarketingFarmers Insurance CFO, MarketingGrand Home Furnishings VP MarketingHomes.com VP of Search MarketingIverify Chief Marketing OfficerLeggett & Platt VP, Creative/Marketing ServicesLEWIS Global Communications Head of US DigitalMesser Construction Co. Marketing and Corporate Communication Vice PresidentMitchell International Head of Product StrategyMolnlycke Health Care VP, Marketing

Multipure VP, MarketingMusclePharm CMONational Instruments Vice President, Corporate MarketingNexTier Bank Chief Marketing OfficerPAREXEL Chief Marketing OfficerPaycor Vice President, Sales and Marketing TechnologyPower Equipment Direct VP MarketingPrudential Overall Supply Vice President Sales & MarketingREV Group VP MarketingRXR Realty LLC Senior Vice President and Managing DirectorSofttek SVPStuller Chief Marketing OfficerTeleperformance Global Vice PresidentTensar International Corporation Vice President of MarketingTGI FRIDAYS Chief Strategy Officer & Chief Information OfficerTrellis Company VP Marketing & CommunicationsUpsher-Smith VP Marketing and Corp CommunicationsVictory Packaging Head of Marketing

2 0 1 8 A T T E N D E E S I N C L U D E :

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V I D E O : O U R M O D E L

Your registration gives you 100% say over your experience. You tell us your interests, the educational tracks that suit you and the solutions you see potential value in – we’ll take care of your planning and scheduling.

You’re in control.

What you’ll do:

Average time spent on registration to provide information that will enhance your experience.

10 Minutes

Keynotes, plenary sessions, industry panel discussions, case studies and more.

40 Educational Sessions

The perfect place to connect with peers who can truly make a difference to your business.

6 Networking Actitivies

Face-to-face 25-minute meetings to discover leading solutions guided by knowledgable executives.

25% Research Meetings

Spend most of your time participating in educational sessions and networking activities.

75% Learning Time

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SCHEDULE AT-A-GLANCE

SUNDAY, SEPT. 16th

5:00 - 7:00 p.m. Welcome Cocktail Reception & Registration

MONDAY, SEPT. 17th

7:30 - 9:00 a.m. Breakfast Buffet

8:00 - 8:50 a.m. Keynote Presentation

9:00 - 1:00 p.m.• Educational Sessions • One-on-One Research

Meetings

1:00 - 2:00 p.m. Gourmet Lunch

2:00 - 6:00 p.m. • Educational Sessions• One-on-One Research

Meetings

7:00 p.m. Cocktail Reception followed by Networking Dinner

TUESDAY, SEPT. 18th

7:30 - 9:00 a.m. Breakfast Buffet

8:00 - 8:50 a.m. Keynote Panel Discussion

9:00 -12:10 p.m. • Educational Sessions• One-on-one Research

Meetings

Educational Program Overview

During the 2018 CONNECT CMO Leadership Summit, you will have the unique opportunity to network with senior peers, share knowledge and hear presentations from a carefully selected group of industry experts. This portion of the event takes up 75% of your time.

This year, the 100% peer-driven educational program will be centered around 5 key themes addressing the most pressing challenges throughout marketing operations.

At CONNECT, you can customize your schedule by selecting up to 3 educational themes to build a schedule that fits your specific needs and challenges. From keynote, plenary and case study presentations, to panel discussions and round tables. Take control of your learning experience and design your own agenda!

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Marketing Leadership & Operations

• Developing & Rewarding Agility within Your Marketing Organization• The New CMO – Integration Across All Aspects of the Business Plan and Administration• The Not-So-Great Divide: How to Align Marketing & Sales• Utilize Benchmarks and Best Practices to Plan a Performance-Based Marketing Budget• How Transparency is Core to Some of the World’s Most Admired Brands (and What to Do About It)

Digital Marketing & Content Strategy

• Tools and Techniques to Building a Content Marketing Factory• Brilliant Content Marketing Innovations from the World’s Best Brands• How B2B Brands Use Account Based Marketing to Grow Lifetime Customer Value• Creating Persona-Driven Customer Journeys to Improve Customer Experience• Framework: Delivering a Dynamic Content Marketing Supply Chain

Informed Marketing with Data & Analytics

• Creating Practical Marketing Attribution Models in a Complex Business• Predictive Analytics: How AI is Changing GTM Approaches• The Future of Marketing Analytics & KPIs: How to Be Ahead of the Trend, and Not Behind It• Apply Full-Funnel Marketing Analytics and Attribution to Maximize Marketing Effectiveness• The Power of Data: Curating the Categories to Maximize Efficiency in Output and Decision-Making

Multichannel & Brand Strategy

• Brand Strategies for a Polarized World: Risks and Rewards• Steps to a Dynamic Multichannel Marketing Strategy that Gets Results• Design, Execute and Measure CX to Improve Results at Each Phase in the Customer Journey• How to Stay Purpose-Driven Across All Touchpoints (and How Those Touchpoints Work Together

In Harmony)• How to Stand Out in a Crowded Marketplace: Examples and Lessons from Those Who Do it Best

Multichannel & Brand Strategy

• MarTech Strategy, Stack and Roadmap: Built for Tomorrow, Today• MarTech Insights: How Brands Deploy and Leverage Martech Investments• The Future of Marketing and The Role of AI• How Can (and Will) VR Affect Your Brand in the (Near) Future?• How to Choose the Best Technology Offerings for Your Marketing Goals

FALL 2018 KEY THEMES & TOPICS

One-on-One Research Meetings

The targeted research appointments are perceived as one of the most valuable elements of the program by attendees. It’s a genuine win - win for both exhibitors and delegates. Please be aware that if you have no interest in researching solutions this is not a relevant event for you.

This portion of the event reflects around 25% of your time at the conference. The information you provide during registration ensures that we can schedule appointments for you with solution providers that meet your unique needs. We will create a customized appointment schedule for you prior to the event to connect you with only the solutions and services that you have expressed interest in researching, or with specific suppliers you request to meet. This process is designed to put you in touch with vendors that may be of value to your organization. You will have the chance to review, amend and approve your schedule prior to the event.

At the event, you’ll connect with a senior-level executive who has taken time to prepare pertinent information relevant to your company and areas of interest. You’ll have a relaxed informal discussion to understand if their solution is truly aligned to your unique needs. It is without doubt the most time efficient medium to research and understand what cutting edge technology is potentially available to help optimize your operations.

“I thoroughly enjoyed my CMO Connect experience, it was great to network with marketers from a variety of industries and not just my own. The content

was exceptional and I came home with several ideas that I can explore and implement over time.”

Gwen CooperChief Marketing Officer

Hosparus Health

“Connect CMO brings together some of the most sophisticated and knowledgeable leaders in the industry. The ability to benchmark ourselves with such leaders and organizations as well as gain insight to best practices was of exceptional value. “

Mike BankVice President, Sales & MarketingSynoptek

Don’t take our word for it. See what executives say

about CONNECT.

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Hotel & Travel

The Renaissance Schaumburg 1551 N. Thoreau Drive Schaumburg, IL 60173

ABOUT THE HOTELExperience refined style at the Renaissance Hotel in Schaumburg where stunning design blends seamlessly with impeccable service.

Our Schaumburg hotel accommodations boast stylish design and luxurious comfort. Located in an accessible hub with a sophisticated collection of retail and culinary options such as Sam & Harry’s and Woodfield Mall, this Schaumburg, Illinois hotel serves as an indigenous ambassador for entire Chicagoland area…and a gateway for the entire Midwest.

BOOKING YOUR STAYAccommodations must be booked through the conference organizers and not through the ven-ue directly.

GETTING THERE The nearest airport is Chicago O’Hare International Airport (ORD), which is less than 15 miles away. Alternatively, you may fly into Chicago Midway International Airport (MDW). This hotel does not provide shuttle service. Taxis are readily available at the airport.

Your full access conference pass includes overnight accommodations, meals and networking functions.

Include CONNECT in your 2018 travel plans, and leave the planning and scheduling to us.

C O N T A C T U S F O R M O R E I N F O R M A T I O N

FAQ WHAT SHOULD I EXPECT FROM CONNECT?Genuine and productive conversations. Over the past decade we have designed and conducted summits for thousands of executives in scores of companies, ranging from Fortune 100 to emerging mid-market businesses, and we’ve seen such conversations take place.

WHY IS MY PASS FREE?With the help of our sponsors and model framework, we are able to incur the cost of hosting a limited number of attendees in order to maintain the caliber of networking and engagement that executives have come to expect.

Maddie SapigaoAttendee Relations ExecutiveMaddieSapigao@quartzevents.com(424) 313-1167

Josh RidenerConference Director joshridener@quartzevents.com(424) 334-5140

Attend CONNECT and get more done

than at any other event.

2200 Pacific Coast Hwy # 307Hermosa Beach, CA 90254

(424) 334-5220info@quartzevents.comwww.quartzevents.com

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CONNECT CMO Leadership Summit