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“Connect”E-Commerce & Social Computing

R a k u t e n , I n c . , R a k u t e n I n s t i t u t e o f T e c h n o l o g y | M a s a y a M o r i

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Rakuten Institute of Technology

Turning emerging and growing new technology seedsinto new business/service opportunities

to enrich the internet life (& real life) all over the world

Mission

More Than Web- Your great reality through emerging technologies -

Concept Tokyo & NYTokyo & NYTokyo & NYTokyo & NY

Strategic R&D organization for Rakuten group

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Reality application

•Naturally, RIT is researching on iPad & AR.•New collaborative UI & application for a social shopping and entertainment.

iPad collaborative application AR HITOKE

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Unite, Contribution to AcademiaUnite, Contribution to AcademiaUnite, Contribution to AcademiaUnite, Contribution to Academia

Promote academic researchersto exploit Rakuten’s web public data

・・・・share R&D with external researchers・increase data & service awareness of people

Post / publish

R&D symposiumData Ecosystem

Expected results

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Social News

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Rakuten ProfileRakuten ProfileRakuten ProfileRakuten Profile

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RakutterRakutterRakutterRakutter

•Twitter bot “rakutter” will tweetranking of Susu-mail’s new contents.

•Trying of rakutter platform.

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MyRakuten / Facebook ConnectMyRakuten / Facebook ConnectMyRakuten / Facebook ConnectMyRakuten / Facebook Connect

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Cultural Difference

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Integrated into physical shopping.Integrated into physical shopping.Integrated into physical shopping.Integrated into physical shopping.

ShopKickMilo

ShopSavvy

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Ubira: Ubiquitous ServiceUbira: Ubiquitous ServiceUbira: Ubiquitous ServiceUbira: Ubiquitous Service

•We’re proceeding with a ubiquitous pjt named “Ubira”.•This combines a physical world and a cyber world.

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Devices

Sensor

Human IF Net

physical cyber

常に全てがつながり

全体ではじめて意味が成立

意識的・断続的使用

CommunityVirtual Reality

ネットの中の別世界

ネット上のアイデンティティ

1st 2nd 3rd

Physical

Human ObjectObject

モノはネットに接続されていない

Human

Object

Avatar

icon

Avatar

Organic Intelligence

Data

Interaction/Fusion/Collaboration

IF

The 3The 3The 3The 3rdrdrdrd

RealityRealityRealityReality

The world’s connected to Net. Net’s connected to the world.