connecng you with the asia pacific market€¦ · why asia pacific • asia pacific remains a...
TRANSCRIPT
Connec&ngyouwiththeAsiaPacificMarket
December2016
WhatisCITAPCanadianInboundTourism–AsiaPacific
Notforprofitorganiza:onestablishedin1997byRecep:veToursOperators.– Vision:toincreasethebusinessfromtheAsiaPacificmarketintoCanada
– Members:closeto300membersfromvarioussectorsinthetourismindustryfromacrossCanadaandtheUnitedStates.
• Theworld’sfastest-growingoutboundtravelmarkets.
• Theemergingmarkets:China,India,Malaysia,Thailand,Indonesia,PhilippinesandVietnam.
• Thedevelopedeconomies:Japan,SouthKorea,Taiwan,HongKong,Singapore,AustraliaandNewZealand.
www.citap.ca
WhyAsiaPacific• AsiaPacificremainsaleadinggrowthmarketforworldtravelwitha5%riseinoutboundtripssofarthisyeardespitetheslowdownintheChineseeconomy.*
• Chinashi_edfromCanada’ssixthsourceofoverseastravellersin2010tothirdin2014**andsooncouldoutpaceUKinarrival.
• Chinesetravellersspentanes:mated$920millioninCanada,makingChinaCanada’ssecond-largestmarketintermsoftourismexpenditures.**
Sources:*ITBWorldTravelTrendsReport2015/2016**DesFnaFonCanada–WherewemarketCanada:China
HOWTOTAPINTOTHISMARKET?Distribu&onchannelstoreachendconsumer
SUPPLIERS→ RECEPTIVE→ OVERSEASWHOLESALER/INTERNATIONALTOUR
OPERATOR→
TRAVELAGENT→ CONSUMERS
HotelsANrac&onsTransporta&ons
CITAPmembers
In-marketwholesaler Inmarketretailtravelagencies
VisitorsfromChinaandotherAsiaPacificmarkets
www.citap.ca
HOWTOTAPINTOTHISMARKET?Prosandcons• Selldirectlytoendconsumer:biggerprofitmarginbutexpensiveandhighrisk• Workwithoverseastravelagent,touroperatororwholesaler:limitedknowledge
onthedes:na:onandthesuppliers’products;notnecessarilyspecializeinCanadiantourismsuppliers’products
• Workwithrecep&vetouroperator(RTO):howtoworkwiththemasasupplierof
ourproducts.– Expert:specializinginCanadiantourismexperiencesandproducts– Partner:basedinCanadaandrepresentsCanadiantourismsuppliers’productstotour
operatorsininterna:onalmarketsandlookingforalongtermpartnership.Theysource,package,market,distributeanddelivertheservicesofCanadiantourismproductstoprovideaworldclassCanadianexperiencetointerna:onalvisitors
– Costeffec&ve:supplierscanhavetheirproductsfeaturedinthousandsofbrochuresin
countriesallovertheworldatvirtuallynocost.Thiscaneliminatetheneedforexpensivesalesmissionstoforeigncountriesandtheyreduceyourfinancialrisk
HOWTOTAPINTOTHISMARKET?DifferentkindofRTOs• GlobalRTO–Jonview
• RegionalRTOs:onlyspecializeinacertainregionofCanadaorcertainsegmentofbusinesslike‘educa:on’ormayonlyfocusonacertainmarket(region)onlyKorea
• IntegratedRTOslikeHISCanada:parentcompanyhasRetailandWholesale
www.citap.ca
HOWYOURBUSINESSCANENGAGEANDBESUCCESSFULAsasupplier…• Yourproducts/experiencesareexportready– Safeandprofessionalopera:on– Havetheabilitytoacceptpaymentfromoverseasclients– Havethecommitmenttostayininterna:onalmarketsforaminimumof3yrs.
– Havelanguagecapabilitytoserviceaninterna:onalclients– Havethewillingnesstoadapttotheneedsofoverseasclients
HOWYOURBUSINESSCANENGAGEANDBESUCCESSFUL
WorkingwithRTO–theyarepartofyoursalesforce.Theycanbeyourfirstlinktotheoverseasmarkets.InsomecasestheymaybeyourONLYlink.
www.citap.ca
KEYPOINTSFORCONSIDERATIONWHENWORKINGWITHRTOs• Understandtherolesplayedbyrecep:vetouroperators,tour
operators,travelwholesalers,andretailtravelagents
• Understandrackorretailpricing,agentcommissionsandwholesalenetratesateachlevel.
• Bewillingtoprovidecontractedwholesalenetratestorecep:vetouroperators.
• Providedetailedpricingandprograminforma:ontorecep:vetouroperatorsatleastoneyearinadvanceofsellingseason
• Bepreparedtosetupbillingarrangementswiththerecep:vetouroperator.RTOswillaskforcreditterms.
SUPPLIERS’RTOSTRATEGIES• Long-termandstrategicvs.shorttermandtransac:onal.
• RTOswanttoworkwiththosethatarecomminedtothemarket.
• BeingamemberofCITAPandpar:cipa:nginCITAP’seventsaswellastradeshowsandmakingsalescalls.
www.citap.ca
HOWCANCITAPHELPYOU?WhatisCITAP
CanadianInboundTourOperatorforAsiaPacific
CITAP,non-profitorganiza:onestablishedin1997,isaunitedforcewithmembersfromvariousmarketsegmentsoftheHospitalityTourismIndustry.
Growingfrom10pioneerstoover300membersinjustashortperiodof:medoesmeansomethingtousatCITAP–agenuineinterestwithsincereand
devotedsupportinfurtherdevelopingCanadaasthepreferreddes:na:onforAsiaPacifictravellers.
WhoareCITAPmembers?Closeto300membersfromvarioussectorsinthetourismindustryfromacrossCanadaandtheUnitedStates.• Associa:ons,• Recep:veTourOperators• RetailTravelAgencies• DMOs,PMOs,• CanadianandUSSuppliers(accommoda:ons,anrac:ons,transporta:onetc.),
• Individual/Independent,• Media
www.citap.ca
BenefitsasMembersTherearenumerousadvantagesyougainbyjoiningCITAP:• Networkingevents• Marketplace• AsiaPacificmarketupdates• Memberprofiledirectory• Seminarsandworkshops• Advocacy• Quarterlye-newslenerande-updates
www.citap.ca
CITAPMISSIONSTATEMENT
Getconnected.Stayconnected
• IfyouwantAsianPacificcustomerstherearenumerousadvantagesyougainbyjoiningCITAPandworkingwithRTOs.
• Ihopethepresenta:ons:mulatesthoughtonhowyourbusinesscanengageandbesuccessfulwiththeChinesemarketandotherAsiaPacificmarkets.
QUESTIONS?