Michael HeinleinGTMHC – Go-To-Market in HealthCare

Proof per Check book.Rarely: via app or online

based courses

© GTMHC

Cashback

Prevention, Vaccination

Healthy LifestyleFitness

ConsistentlyTreatment

(by chronic conditons)

72 insurancesoffer bonus

systems

annualy 20,- €to 600,- €

(depending on insurances)

Cashback per activity:

4,- € to 50,- €(depending on

insurances and activity)

Bonus Points

Collecting bonuspoints to be

exchanged in vouchers

activities / condition tobe certified by

physician, pharmacistor physical trainer

Ince

ntive

sS

an

ctio

ns

Trail: Telematics Infrastructure

(TI) available to hospitals,

practices and insurances.

TI rolled-out nation-wide

Patient right to receive a

medication plan (3+ medications)

medication plan on eGK

Patient record of emergency data

at the eHealth Card

Electronic hospital discharge

letters

Electronic medical letters

Health care

Providers

gematik

Legislator

(BMG)

Insurances

TI base for patient record (ePHR)

TI base for patient’s m health data

•

(April 2017)

• (July 2017)

Secure eHealth network, separated from the

internet.

‒ In Charge: Gematik

‒ Secure data infrastruture connecting

all German health care providers.

Prove of entitlement to

German health care services

‒ eHealth Card implemented

nationwide in 2015

‒ Data on eHealth Card in 2015:

‒ Name, address, insurance status,

insurance company

•

(by the End of 2016)

•

(by the end of 2018)

Interoperability Index: Health IT

•

© GTMHC

€

Statutory Health Insurances

Health

Fund

Projects, e.g.:- Telehealth- Rural areas- Elderly patients- Medication Therapy

Management- Multiple conditions

To improve:- Cross sectoral- Inter discipliner- Collaboration- Healthcare- Provision

Federal Joint Committee(B-GA)

© GTMHC

€€ €€

300,000,000.- €p.a.

Innovation Fund

InnovationCommittee

Expert /Advisory

Committee

decidesIn-Patient

CareOut-Patient

Care

Home Care

Rehabilitation Hospitals

Hospitals

Care Homes

*MCC: Medical Care Centers

Practices & MCC*

Rehabilitation

Research

Health Care Provision

€€€

Employers Employees

Professional

Care

Self-

Pay

Insurance

Coverage

Self

Care

eVisit

MedicationMonitoring

CorporateFitness

SeniorFitness

MedicationReminder

HomeDiagnostics

ChronicDM

MedicalHome

Practice

HospitalDischarge

Home Care

EMR

OnlineDM

Web ExpertOption

ConsumerWiki

Wander-offPrevention

PERS/FailPrevention

At-HomeActicity

Monitoring

FitnessTrackingDirect

Control

Telehealth

Telecare

E-Health

M-Health

„Conventional“Health IT

Hospital

Physician‘sPractice

ePHR © GTMHC

Rehab

NursingHome

•

– Devices for medical purposes should be declared as medical devices

– There is a market for your products – is they prove good quality and solve

exisiting problems

•

– A new generation of IT systems is entering the market – which should not

unerestimate interoperability

•

– The market grows for out-of-pocket paid products

– Your APP looks cool, but who needs 65,642 fitness* apps?

*Techniker Krankenkasse / HealthOn: Stand 05/2014

© GTMHC

Thank you for your attention!

GTMHC Go-To-Market in HealthCare UG

Michael Heinlein (CEO)

Baseler Straße 1

12205 Berlin

Germany

Phone: +49 30 5770140 10Fax: +49 30 5770140 99E-mail: info@gtmhc.eu

© GTMHC