confidential1 case study. confidential2 the ad becomes the app an app-like location experience for...
TRANSCRIPT
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CONFIDENTIAL 1Case Study
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CONFIDENTIAL 2
The Ad Becomes the AppAn app-like location experience for every brand
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CONFIDENTIAL 3
Extending Location to All Companies
Any Brand LocationYour Stores or Where Your Product is Sold
Product AvailabilityOver 3M products pre-integrated
Directions for Each UserConvert to drive In-Store Sales
75% of Fortune 500 companies don’t have physical stores
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CONFIDENTIAL 4
GAP and JiWire CompassLocation-Based Advertising on Any Device
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CONFIDENTIAL 5
GAP and JiWire CompassMobile
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CONFIDENTIAL 6
GAP and JiWire CompassMobile
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CONFIDENTIAL 7
GAP and JiWire CompassCross-Channel
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CONFIDENTIAL 8
GAP and JiWire CompassCross-Channel
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CONFIDENTIAL 9
Overall Compass Results
Advertisers
Click-Through Rate Take Multiple Actions Average Time Spent
3X higher 25% >1 Minute
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CONFIDENTIAL 10
Campaign InsightsProximity Marketing
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CONFIDENTIAL 11
2.9x1.6x
1 2 5 10 20Proximity to Store Location (miles)
Expansion Rate
Strong Performance at Broad Distances
Normal Performance
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CONFIDENTIAL 12
1 2 5 10 20
Store Proximity (miles)
Post-Expansion Engagement Rate
Store Proximity (miles)
Custom Engagements (e.g Video)
1 2 5 10 20
Strong Performance at Broad Distances
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CONFIDENTIAL 13
Store Detail Views Walking/Driving Direction Views
Wi-Fi Mobile Wi-Fi Mobile
+15% +270%
Consumer Activities Differ by Device
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CONFIDENTIAL 14
Location: For More Than Just Brands & Merchants