confidential presentation - 01.07.04. what is snapface? facial recognition and matching web and...
TRANSCRIPT
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CONFIDENTIAL PRESENTATION - 01.07.04
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What is Snapface? • Facial recognition and matching
• Web and mobile phone based
• Revenue generator for third parties
• Brand builder
• Global appeal
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Why now? • MMS technology
• Popularity of camera phones
• Continued web sophistication
• Market growth both internet and mobile
• Increasing ‘celebrity’ interest
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Some numbers • UK Adults aged 15-34 spent £49.2m on logos*
• UK Adults aged 15-34 spent £90m on SMS*
• There are 47.5 million UK mobile users**
• 650 million mobile phones sold worldwide in 2004^
• 1 billion mobile phones sold worldwide in 2006^
• 1.35 billion phones in use today^
*www.gii.co.jp/press/mm12900_en.shtml
**www.cellular-news.com/story/11363.shtml
^slate.msn.com/id/2101625/
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Snapface as a service • Revenue generation• Multiple mechanisms for incremental revenue
• Data gathering and marketing• Market to registered users/push marketing
information via mixed media
• Proliferation of camera phone technology and MMS
• Brand recognition
• Leaders and innovators
• Global audience
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How it works • Image captured and uploaded to the snapface.com site with on-the-fly resizing
• Converted to template format
• Complex algorithms match the template to stored records in the Snapface database.
• This technique is neutral with respect to race, gender and ethnicity
• One central database of records for increased matches (see structure)
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Structure
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More detail • Viral Marketing Tool• Perfect application for viral marketing, optimum
forwarding appeal
• Revenue Generation Tool• Pay per “snap”, alerts and channel subscriptions• MMS upload revenue share• Spin off services (Dating, online friends, etc…)
• E-mail Database Augmentation• Collect e-mail addresses/tel no’s, etc…
• Pure Mobile Functionality• No need to be online – possible MMS
• Applicable to Multiple Markets• Relevant to all theatres of operation• “see all Chinese people like me…”
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Revenue generators • MMS and SMS charge - up and down
• Channel subscriptions
• Site advertising / partnerships
• Database usage - cross marketing
• Show me my nearest celebrity match• Matches to celebrities and their profiles tailored
for each sector – mobile (ring tones, phones etc)• Clothing links with www.asos.com
• Dating• Show me all girls who look match Kylie• Contact details• Subscription service for full dating service
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Project Plan • Complete Development of Front and Back-end• Content Management System• Reporting function linked to database
manipulation software
• White label versions• Available as white label service for all major sites
in UK – database augmentation/shared images – distinct consumer information
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Future possibilities • Find lost/missing relatives
• High profile competitions - lottery, coca-cola, kodak, nokia, vodafone
• Casting agency usage / doubles
• Trend spotting - what my baby will look like
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